Direct Marketing - Publications - Faculty & Research

23 Jul 2013
First Look

First Look: July 23

telecommunications industry, we address the following questions: What factors contribute to a firm's ability to learn by supplying and building technological and market capabilities? Does it matter to whom the firm supplies? Is... View Details

Keywords: Anna Secino

Web

Private Equity Finance - Course Catalog

on closely related investing strategies such as distress and private debt. Students will examine a wide variety of investment settings: from lower middle market companies to mega-cap, from the United States to emerging markets, from... View Details

23 Dec 2013
Research & Ideas

Just How Independent are ‘Independent’ Directors?

rock the boat when they are leaving," speculates Ma. By contrast, when Ma and Khanna measured the effects of firm performance on likelihood of dissent, they found a much lower correlation. A one unit increase in the ratio of a firm's View Details

Keywords: by Michael Blanding

01 Dec 2008
News

Letters to the Editor

players undermining the trust that credit markets depended on were HBS graduates. That should make us look for new basic directions for the next fifty years. Whatever else we might say about the approach of... View Details

05 Jun 2014
Research & Ideas

Fixing the ‘I Hate Work’ Blues

of managers. The best way to address this is to widen the span of control for everyone between the CEO and first-line employees. Instead of six to 12 direct reports, all managers should have 15 to 20 people reporting to them. For many... View Details

Keywords: by Bill George

03 Mar 2008
First Look

First Look: March 4, 2008

have helped and what lessons have been learned. Finally, the authors suggest new directions for housing policy, including the integration of best practices from past lessons into existing programs and innovations for large-scale,... View Details

Keywords: Martha Lagace

01 Jun 2000
News

Going Public: Shari P. Hubert

in her hometown of Indianapolis, Indiana; that she graduated cum laude from Dartmouth; or the fact that she garnered several sales and marketing awards at Merck & Company, Inc., where she worked for five years before coming to HBS.... View Details

Keywords: Deborah Blagg

Fast Answer

Sustainability in CPG and Retail

Background readings Consulting firm reports McKinsey: Direct Google search for the firm's reports on sustainability and packaging (e.g., Sustainability in packaging: Inside the Minds of US Consumers. October 2020). Working... View Details

01 Sep 2015
News

Is the Auction House of the Future Online?

Fifteen-year-old Saffronart, cofounded by Dinesh Vazirani (MBA 1994), was one of the earliest entrants, creating both a market for Indian art and an early model for bringing offline auctions online—one that has been copied by many. Even... View Details

Keywords: April White; Wu-Tang Clan

01 Mar 2015
News

Fıelds of Gold

red stigma that workers—overwhelmingly women, who are considered more skilled at the delicate task—separate from the yellow “style.” The stigma are then dried. To market Traditional path: Historically, Afghan saffron has been exported to... View Details

Keywords: April White; Support Activities for Agriculture and Forestry; Agriculture

01 Apr 2001
News

Hit Radio Show and HBS Alumni Help Young Classical Musicians

the development of young people through great music.” The students, Michiel Kotting, Hillary Hedges, and Sara Olsen (all MBA 1999), came to FtT at the suggestion of Slavet’s nephew, James Slavet (MBA 1999). Not long after that, Michael Cassidy (MBA 1991) of View Details

Keywords: Arts, Entertainment; Broadcasting (except Internet); Information

07 Sep 2021
News

September 2021 Alumni Books

moments of a boy’s life. Silent Winds, Dry Seas is a poetic, powerful, and universal novel of identity and place, of the legacies of colonialism, tradition, modernity, and emigration, and of what a family will sacrifice for its children to thrive. View Details

Keywords: Margie Kelley

Web

Site Credits - Edwin H. Land & Polaroid | Harvard Business School

Home Site map Map / Directions Search: General Information HBS Home About Annual Report Campus Commencement Dean Nohria Employment Fifty Years of Women Give News New Construction Academic Programs Doctoral Programs Executive Education MBA... View Details

01 Jun 2018
News

Ask the Expert: Star Search

determine direction and how hiring can impact that direction. Working in an ultra-tight job market for a growing company—and with years at Bain Capital’s private equity group giving her insight on the... View Details

Keywords: Dan Morrell

October 2015 (Revised September 2016)
Case

Whirlpool Corp.: Structuring the Deal to Acquire Hefei Rongshida Sanyo Electric Company

By: Benjamin C. Esty and Nancy Hua Dai

Ian Lee, Whirlpool's VP for North Asia, had been negotiating a possible acquisition with Jackie Jin, the chairman of a leading Chinese appliance manufacturer named Hefei Rongshida Sanyo Electric Company (Hefei Sanyo), for almost six months when suddenly Hefei Sanyo's... View Details

Keywords: Mergers ＆ Acquisitions; Regulation; Cross-border Investment; Brand Names; State-owned Enterprise (SOE); Appliances; White Goods; Consumer Durables; Negotiation; Valuation; Mergers and Acquisitions; State Ownership; Foreign Direct Investment; Brands and Branding; Consumer Products Industry; China

Citation

Educators

Purchase

01 Apr 2000
News

Getting the Message

can't talk about Internet advertising anymore as one medium. It's not. We need to think of the different formats as serving different functions in marketing." Thus, John Deighton's total marketing environment provides a very... View Details

Keywords: Susan Young

22 Feb 2011
Research & Ideas

The Most Important Management Trends of the (Still Young) Twenty-First Century

the most fertile area for business research in the next decade. By more deeply understanding human cognition, emotion, motivation, and behavior, managers could tailor products and services to unmet and previously unrecognized needs with exquisite accuracy. They could... View Details

Keywords: by Sean Silverthorne

01 May 2006
Research & Ideas

What Companies Lose from Forced Disclosure

other research examines the design of performance measurement systems and incentive contracts for rewarding teams and channel partners. In short, this research explores the idea that career concerns, influenced by disclosure requirements, may View Details

Keywords: by Ann Cullen; Financial Services

12 Oct 1999
Research & Ideas

Media Metamorphosis: Advertising in the Technology Age

rivals — including radio and television stations, magazine and newspaper publishers, billboard and direct marketing firms — that compete for bigger pieces of the advertising pie. That pie, however, which... View Details

Keywords: by Peter K. Jacobs; Advertising

10 Jan 2017
First Look

First Look at New Research: January 10, 2017

List: Ratings Pioneer Turns 20 In 1995, before people “googled” or “yelped,” Angela Hicks (HBS, 2000) was establishing her Angie’s List as a pioneer in the accumulation and dissemination of consumer rating information. Hicks focused on the home repair and maintenance... View Details

Keywords: Sean Silverthorne

Publications