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  • All HBS Web  (6,664)
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  • All HBS Web  (6,664)
    • People  (16)
    • News  (1,206)
    • Research  (4,501)
    • Events  (28)
    • Multimedia  (21)
  • Faculty Publications  (3,062)
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  • March–April 2024
  • Article

How Fast Should Your Company Really Grow?

By: Gary P. Pisano
Growth—in revenues and profits—is the yardstick by which the competitive fitness and health of organizations is measured. Consistent profitable growth is thus a near universal goal for leaders—and an elusive one.

To achieve that goal, companies need a growth... View Details
Keywords: Growth and Development Strategy; Growth Management; Business Growth and Maturation; Business Strategy; Organizational Culture
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Pisano, Gary P. "How Fast Should Your Company Really Grow?" Harvard Business Review 102, no. 2 (March–April 2024): 38–45.
  • 07 Mar 2013
  • HBS Seminar

Mike Toffel, Harvard Business School

  • January 2010 (Revised December 2012)
  • Case

Knight the King: The Founding of Nike

By: Noam Wasserman and Kyle Anderson
It had taken Phil Knight 16 long years to build Nike into the number one athletic-shoe company in the country. When Knight had first conceived of the company for an MBA class project, Adidas had had more than 80% market share, but Knight's marketing approach had... View Details
Keywords: Business Startups; Entrepreneurship; Initial Public Offering; Leadership; Growth and Development Strategy; Marketing Strategy; Competitive Advantage; Apparel and Accessories Industry
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Wasserman, Noam, and Kyle Anderson. "Knight the King: The Founding of Nike." Harvard Business School Case 810-077, January 2010. (Revised December 2012.)
  • January 1996 (Revised February 1997)
  • Case

Exploring Brand-Person Relationships: Three Life Histories

The idea that "relationships" exist between consumers and products has implicitly occupied a central place in brand marketing thought and practice. Now as relational (one-on-one) marketing is said to be replacing transactional (mass) marketing as the dominant paradigm... View Details
Keywords: Consumer Behavior; Relationships; Brands and Branding
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Fournier, Susan M. "Exploring Brand-Person Relationships: Three Life Histories." Harvard Business School Case 596-093, January 1996. (Revised February 1997.)
  • October 2001 (Revised April 2002)
  • Case

Calgene, Inc.

By: Ray A. Goldberg and John T. Gourville
In 1993, Calgene is on the verge of introducing the world's first genetically engineered plant product--a tomato will taste better and stay fresh longer. At the same time, it is using biotechnology to produce improved plant products for the cottonseed and the... View Details
Keywords: Information Technology; Marketing Strategy; Market Entry and Exit; Product Launch; Innovation Strategy; Social Issues; Production; Problems and Challenges; Biotechnology Industry; Agriculture and Agribusiness Industry
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Goldberg, Ray A., and John T. Gourville. "Calgene, Inc." Harvard Business School Case 502-041, October 2001. (Revised April 2002.)
  • March 2010
  • Article

Calculating, Creating, and Claiming Value in Business Markets: Status and Research Agenda

By: Gary L. Lilien, Rajdeep Grewal, Douglas Bowman, Min Ding, Abbie Griffin, V. Kumar, Das Narayandas, Renana Peres, Raji Srinivasan and Qiong Wang
A key challenge facing business marketers surrounds developing a deeper understanding of customer needs. We conceptualize that challenge as having three dimensions: calculating, creating, and claiming value. We discuss key problems, new developments and research... View Details
Keywords: Value Creation; Problems and Challenges; Research; Customer Relationship Management
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Lilien, Gary L., Rajdeep Grewal, Douglas Bowman, Min Ding, Abbie Griffin, V. Kumar, Das Narayandas, Renana Peres, Raji Srinivasan, and Qiong Wang. "Calculating, Creating, and Claiming Value in Business Markets: Status and Research Agenda." Marketing Letters 21, no. 1 (March 2010): 287–299.
  • 23 Nov 2021
  • Book

What It Takes to Build an Organizational Culture That Wins

turnaround of dysfunctional aspects of Microsoft’s culture. But at the same time, he was leading a major change in strategy away from the domination of Windows software, a change made more difficult by the market share and huge wealth... View Details
Keywords: by Avery Forman
  • Winter 2014
  • Article

Labor Regulations and European Venture Capital

By: Ant Bozkaya and William R. Kerr
European nations substitute between employment protection regulations and labor market expenditures (e.g., unemployment insurance benefits) for providing worker insurance. Employment regulations more directly tax firms making frequent labor adjustments than other labor... View Details
Keywords: Insurance; Labor; Europe
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Bozkaya, Ant, and William R. Kerr. "Labor Regulations and European Venture Capital." Journal of Economics & Management Strategy 23, no. 4 (Winter 2014): 776–810.
  • 19 Apr 2018
  • Video

Alpha Vantage Final Pitch New Venture Competition 2018 Business Track

    Scott Duke Kominers

    Scott Duke Kominers is a Professor of Business Administration in the Entrepreneurial Management Unit; as well as a Faculty Affiliate of the View Details

      Michael E. Porter

      Michael Porter is an economist, researcher, author, advisor, speaker and teacher. Throughout his career at Harvard Business School, he has brought economic theory and strategy concepts to bear on many of the most challenging problems facing corporations, economies... View Details

      Keywords: biotechnology; e-commerce industry; health care; information; information technology industry; internet; nonprofit industry; service industry; state government
      • 23 Apr 2012
      • Research & Ideas

      How to Brand a Next-Generation Product

      notice a new name.” Like Apple, most consumer-centric companies deal with the dilemma of how to brand the next- generation of an existing product. Product upgrades make up the majority of corporate research and development activity.... View Details
      Keywords: by Carmen Nobel
      • October 2020 (Revised August 2022)
      • Case

      Epic Games: Nineteen Eighty-Fortnite

      By: Andy Wu, Miaomiao Zhang and Christopher Zhang
      In the midst of intensifying public and political attention towards the market power of big technology, Epic Games in 2020 challenged the status quo that has existed for years in the Apple iOS and Google Android mobile application marketplaces and payment systems.... View Details
      Keywords: Mobile Platforms; Mobile App Industry; Mobile Payment Systems; Antitrust; Games, Gaming, and Gambling; Mobile and Wireless Technology; Lawsuits and Litigation; Entrepreneurship; Competitive Strategy; Digital Platforms; United States
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      Wu, Andy, Miaomiao Zhang, and Christopher Zhang. "Epic Games: Nineteen Eighty-Fortnite." Harvard Business School Case 721-395, October 2020. (Revised August 2022.)

        Thomas W. Graeber

        Thomas Graeber is an Assistant Professor of Business Administration in the Negotiation, Organizations & Markets Unit at Harvard Business School. He teaches Negotiations in the MBA elective curriculum.

        As an empirical behavioral and experimental... View Details

        • January 2023
        • Case

        EKI Energy Services: One Billion Carbon Credits

        By: George Serafeim
        Within nine months from the time of its Initial Public Offering (IPO) in April of 2021, EKI Energy Services (EKI) shares had increased by more than 8,000%. Equally explosive was the growth of the company’s revenues and Earnings Before Interest, Taxes and Depreciation... View Details
        Keywords: Carbon Credits; Carbon Emissions; Growth; Business Analysis; Environmental Sustainability; Corporate Valuation; Climate Change; Accounting; Valuation; Transition; Renewable Energy; Analysis; Product Positioning; India
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        Serafeim, George. "EKI Energy Services: One Billion Carbon Credits." Harvard Business School Case 123-060, January 2023.
        • October 1981 (Revised August 1985)
        • Case

        Vicks Health Care Division: Project Scorpio (C)

        Reveals that the new products executives have decided to recommend national expansion. They have to develop a justification and preliminary marketing plan. Emphasizes consumer and trade promotion options. Students have to complete a five-year projected P&L statement. View Details
        Keywords: Product Positioning; Health Care and Treatment; Product Launch; Health Industry
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        Yip, George S., and Jeffrey R Williams. "Vicks Health Care Division: Project Scorpio (C)." Harvard Business School Case 582-042, October 1981. (Revised August 1985.)
        • 17 Nov 2015
        • HBS Seminar

        Kevin Boudreau, Harvard Business School, London Business School

        • April 1990
        • Case

        Nestle Alimentana S.A. -- Infant Formula (Abridged)

        By: James E. Austin
        The new vice president of infant and dietetic products of Nestle Alimentana S.A. has to make recommendations on the company's marketing programs for its infant formulas in developing countries. The U.S. subsidiary is currently the target of a consumer boycott because... View Details
        Keywords: Product Marketing; Emerging Markets; Developing Countries and Economies; Distribution Channels; Marketing Strategy; Cross-Cultural and Cross-Border Issues; Food; Business Subsidiaries; Food and Beverage Industry; United States; Switzerland
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        Austin, James E. "Nestle Alimentana S.A. -- Infant Formula (Abridged)." Harvard Business School Case 590-070, April 1990.
        • 27 Feb 2019
        • Research & Ideas

        The Hidden Cost of a Product Recall

        many types of innovation for the firms that experience them.” There’s also a second, less studied wave of damage, as competitors ramp up product development efforts to snap up displaced customers and solidify View Details
        Keywords: by Danielle Kost; Manufacturing; Consumer Products; Auto; Medical Devices & Supplies
        • 20 Feb 2009
        • News

        Harvard Business School Professor Emeritus Martin V. Marshall Dies at 86

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