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  • All HBS Web  (6,937)
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  • All HBS Web  (6,937)
    • News  (1,271)
    • Research  (4,466)
    • Events  (116)
    • Multimedia  (73)
  • Faculty Publications  (3,110)
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  • July 2005 (Revised April 2006)
  • Case

Carnival Cruise Lines

By: Lynda M. Applegate, Robert Kwortnik and Gabriele Piccoli
Highlights the potential value of customer data and the choices and challenges the firm faces when attempting to capture this value. Carnival collects a significant amount of individual-level behavioral and demographic customer data. Senior management must now decide... View Details
Keywords: Consumer Behavior; Demographics; Customer Relationship Management; Knowledge Use and Leverage; Performance Improvement; Business Strategy; Travel Industry; Tourism Industry
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Applegate, Lynda M., Robert Kwortnik, and Gabriele Piccoli. "Carnival Cruise Lines." Harvard Business School Case 806-015, July 2005. (Revised April 2006.)

    Leila Doumi

    Leila Doumi is a PhD Candidate in the Strategy Unit and an affiliate of the Digital Data and Design (D^3) Institute at Harvard. She conducts research on technology adoption, corporate strategy, and the future of work with a focus... View Details

    • 08 Aug 2023
    • Research & Ideas

    The Rise of Employee Analytics: Productivity Dream or Micromanagement Nightmare?

    With more data available than ever before, why would any executive gamble on a hunch—especially for decisions that involve their own employees? An emerging field that uses data to study human behavior at... View Details
    Keywords: by Ben Rand
    • September 2003 (Revised March 2004)
    • Compilation

    Time Distribution and Interaction Patterns for PEARL Project Team: Work Patterns at Ditto (D)

    By: Leslie A. Perlow
    Provides data to enable students to analyze how software engineers spend their time. A rewritten version of an earlier case. View Details
    Keywords: Product Development; Time Management; Work-Life Balance; Information Technology Industry
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    Perlow, Leslie A. "Time Distribution and Interaction Patterns for PEARL Project Team: Work Patterns at Ditto (D)." Harvard Business School Compilation 404-058, September 2003. (Revised March 2004.)
    • December 2001 (Revised March 2002)
    • Compilation

    "Doer's Profile" Donald John Trump (1946-)

    By: Howard H. Stevenson and Laura L. Nash
    Designed to facilitate a discussion of the nature of enduring success. Includes both biographical data and excerpts from autobiographical material. View Details
    Keywords: Success
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    Stevenson, Howard H., and Laura L. Nash. "Doer's Profile" Donald John Trump (1946-). Harvard Business School Compilation 802-137, December 2001. (Revised March 2002.)
    • Web

    Publications - Faculty & Research

    Metrics ; Mathematical Methods ; Analytics and Data Science ; Agriculture and Agribusiness Industry ; India Citation Read Now Related Cole, Shawn, Tomoko Harigaya, Grady Killeen, and Aparna Krishna. "Using Satellites and Phones to... View Details
    • August 2023 (Revised January 2024)
    • Supplement

    Arla Foods: Data-Driven Decarbonization (B)

    By: Michael Parzen, Michael W. Toffel, Susan Pinckney and Amram Migdal
    The case describes Arla’s history, in particular its climate change mitigation efforts, and how it implemented a price incentive system to motivate individual farms to implement scope 1 greenhouse gas emissions mitigation measures and receive a higher milk price. The... View Details
    Keywords: Dairy Industry; Earnings Management; Environmental Accounting; Animal-Based Agribusiness; Mergers and Acquisitions; Decisions; Voting; Climate Change; Environmental Regulation; Environmental Sustainability; Green Technology; Pollution; Moral Sensibility; Values and Beliefs; Financial Strategy; Price; Profit; Revenue; Food; Geopolitical Units; Cross-Cultural and Cross-Border Issues; Global Strategy; Cooperative Ownership; Performance Efficiency; Performance Evaluation; Problems and Challenges; Natural Environment; Science-Based Business; Business Strategy; Commercial Banking; Cooperation; Corporate Strategy; Motivation and Incentives; Food and Beverage Industry; Agriculture and Agribusiness Industry; Europe; United Kingdom; European Union; Denmark; Sweden; Luxembourg; Belgium
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    Parzen, Michael, Michael W. Toffel, Susan Pinckney, and Amram Migdal. "Arla Foods: Data-Driven Decarbonization (B)." Harvard Business School Supplement 624-036, August 2023. (Revised January 2024.)
    • 13 Jul 2020
    • News

    Roles Foundations Play in Shaping Impact Investing

    • April 2017
    • Teaching Note

    Basecamp: Pricing

    By: Frank V. Cespedes
    This Teaching Note accompanies HBS No. 817-067 “Basecamp: Pricing” in which a data analyst at Basecamp is evaluating the results of pricing research and its potential implications for the venture's latest version of its project management software product. View Details
    Keywords: Analytics and Data Science; Price; Analysis; Customers; Product Marketing
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    Cespedes, Frank V. "Basecamp: Pricing." Harvard Business School Teaching Note 817-128, April 2017.

      Podcast: Karen Mills and The Case for Open Banking

      The former head of the Small Business Administration and current Harvard professor says data sharing can be transformational for banks. View Details
      • 2023
      • Working Paper

      Nailing Prediction: Experimental Evidence on the Value of Tools in Predictive Model Development

      By: Daniel Yue, Paul Hamilton and Iavor Bojinov
      Predictive model development is understudied despite its centrality in modern artificial intelligence and machine learning business applications. Although prior discussions highlight advances in methods (along the dimensions of data, computing power, and algorithms)... View Details
      Keywords: Analytics and Data Science
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      Yue, Daniel, Paul Hamilton, and Iavor Bojinov. "Nailing Prediction: Experimental Evidence on the Value of Tools in Predictive Model Development." Harvard Business School Working Paper, No. 23-029, December 2022. (Revised April 2023.)
      • 16 Apr 2020
      • Video

      Mosaic is Grand Prize Winner in 2020 New Venture Competition Student Social Enterprise Track

        Siyu Zhang

        Siyu Zhang is a second-year doctoral student at HBS. Zhang joined Harvard Business School in 2020 as a Research Associate and has been working on macroeconomic forecasting projects. Prior to joining HBS, he was a Data Scientist at John Hancock, where he utilized... View Details

        • September 2017
        • Case

        Sensing (and Monetizing) Happiness at Hitachi

        By: Ethan Bernstein and Stephanie Marton
        Inspired by research linking happiness and productivity, Hitachi had invested in developing new “people analytics” technologies to help companies increase employee happiness. Hitachi had begun manufacturing high-tech badges that quantify a wearer’s activity patterns.... View Details
        Keywords: People Analytics; Japan; Sociometers; Wearables; Interpersonal Communication; Human Resources; Happiness; Technology Industry; Japan
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        Bernstein, Ethan, and Stephanie Marton. "Sensing (and Monetizing) Happiness at Hitachi." Harvard Business School Case 418-019, September 2017.
        • Article

        Crowdsourcing City Government: Using Tournaments to Improve Inspection Accuracy

        By: Edward Glaeser, Andrew Hillis, Scott Duke Kominers and Michael Luca
        The proliferation of big data makes it possible to better target city services like hygiene inspections, but city governments rarely have the in-house talent needed for developing prediction algorithms. Cities could hire consultants, but a cheaper alternative is to... View Details
        Keywords: User-generated Content; Operations; Tournaments; Policy-making; Machine Learning; Online Platforms; Analytics and Data Science; Mathematical Methods; City; Infrastructure; Business Processes; Government and Politics
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        Glaeser, Edward, Andrew Hillis, Scott Duke Kominers, and Michael Luca. "Crowdsourcing City Government: Using Tournaments to Improve Inspection Accuracy." American Economic Review: Papers and Proceedings 106, no. 5 (May 2016): 114–118.
        • April 2021 (Revised June 2021)
        • Case

        IBM: Design Thinking

        By: Srikant M. Datar, Amram Migdal and Paul Hamilton
        This case describes the 2012-2020 effort at IBM to implement design thinking throughout the company and hire thousands of designers to serve on every product team alongside technical engineers and developers and product managers. IBM’s design transformation is told... View Details
        Keywords: Business Ventures; Business Divisions; Business Units; Business Organization; Change; Change Management; Transformation; Competency and Skills; Talent and Talent Management; Design; Human Resources; Recruitment; Selection and Staffing; Innovation and Invention; Collaborative Innovation and Invention; Innovation and Management; Innovation Strategy; Jobs and Positions; Job Design and Levels; Leading Change; Management; Business or Company Management; Goals and Objectives; Management Practices and Processes; Operations; Product; Product Design; Product Development; Organizations; Business Processes; Organizational Change and Adaptation; Organizational Design; Organizational Structure; Strategy; Adaptation; Adoption; Technological Innovation; Information Infrastructure; Information Technology; Technology Industry; Information Technology Industry; United States
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        Datar, Srikant M., Amram Migdal, and Paul Hamilton. "IBM: Design Thinking." Harvard Business School Case 121-007, April 2021. (Revised June 2021.)
        • Research Summary

        eBay Auctions as Markets

        An examination of eBay from an industrial organization and competitive firms perspective. Exploits survey data as a measure of information dispersion. View Details
        • June 1997 (Revised February 2012)
        • Background Note

        A Note on Franchising

        By: Paul A. Gompers and Catherine M. Conneely
        Examines the motivations for franchising. Examines the academic literature in the area and draws implications for franchising patterns. Also provides data on franchising patterns. View Details
        Keywords: Franchise Ownership
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        Gompers, Paul A., and Catherine M. Conneely. "A Note on Franchising." Harvard Business School Background Note 297-108, June 1997. (Revised February 2012.)
        • February 2017
        • Background Note

        A Note on Franchising (Abridged)

        By: Paul A. Gompers
        Examines the motivations for franchising. Examines the academic literature in the area and draws implications for franchising patterns. Also provides data on franchising patterns. View Details
        Keywords: Franchise Ownership
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        Gompers, Paul A. "A Note on Franchising (Abridged)." Harvard Business School Background Note 217-059, February 2017.
        • March 2008 (Revised June 2009)
        • Compilation

        "Doer's Profile" Bill Gates (William H.) (1955 - )

        By: Howard H. Stevenson and Shirley M. Spence
        Profile of Bill Gates designed to facilitate a discussion of the nature of enduring success. Includes both biographical data and excerpts from autobiographical records. View Details
        Keywords: Business Ventures; Personal Development and Career; Success; Computer Industry; Information Technology Industry
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        Stevenson, Howard H., and Shirley M. Spence. "Doer's Profile" Bill Gates (William H.) (1955 - ). Harvard Business School Compilation 808-083, March 2008. (Revised June 2009.)
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