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- All HBS Web
(1,587)
- People (2)
- News (316)
- Research (1,017)
- Events (3)
- Multimedia (4)
- Faculty Publications (321)
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- 09 Feb 2016
- First Look
February 9, 2016
formulating a strategy, markets and segments are typically important categories. But only customers buy. Hence, for most firms, de facto strategy and much resource allocation are the aggregate result of the deals their salespeople close.... View Details
Keywords: Sean Silverthorne
- 21 Jan 2009
- First Look
First Look: January 21, 2009
sentiment. One explanation for this discrepancy is that consumers are motivated to use moral disengagement strategies to reduce cognitive dissonance when their desire for a product conflicts with their moral standards. In two studies we show levels of moral... View Details
Keywords: Martha Lagace
- 08 Jun 2010
- First Look
First Look: June 8
extract maximum value from technologies such as point-of-sale scanners and customer loyalty cards. Highly readable and compelling, The New Science of Retailing is your playbook for turning all that data into a wellspring for new profits... View Details
Keywords: Martha Lagace
- 05 Aug 2008
- First Look
First Look: August 5, 2008
upgrade sales to an installed base. When profits from the installed base are sufficiently large, a pure strategy equilibrium exists with two B firms active in the market. Although there is competition in the complement market, the... View Details
Keywords: Martha Lagace
- 06 Jun 2017
- First Look
First Look at New Research and Ideas: June 6, 2017
perspectives of marketing strategies, store operations, and relationships between customers and store clerks. However, the significance of the development of cellophane as a new packaging material, and the role of packaging manufacturers... View Details
Keywords: Sean Silverthorne
- 31 Jan 2012
- First Look
First Look: Jan. 31
avoidable ways. This article is based on the analysis of hundreds of work diaries from professionals describing everyday events that involved high-level managers in their companies. The analysis uncovered four major types of actions that... View Details
Keywords: Sean Silverthorne & Carmen Nobel
- 14 Mar 2017
- First Look
First Look at New Research, March 14
their innovation performance. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=51467 Bubbles for Fama By: Greenwood, Robin, Andrei Shleifer, and Yang You Abstract—We evaluate Eugene Fama's claim that stock prices do not exhibit price bubbles.... View Details
Keywords: Sean Silverthorne
- 22 Jan 2019
- First Look
New Research and Ideas, January 22, 2019
advantages of scale for innovation, companies need the right combination of strategy, systems, and culture. Based on more than three decades of the Pisano's research, teaching, and experience, Creative Construction offers a set of... View Details
Keywords: Dina Gerdeman
- 01 Aug 2017
- First Look
First Look at New Research and Ideas, August 1
business schools. The upshot was the rise to global prominence of firms based in the Rest, including Foxcomm, Huawei, HNA, Cemex, and TCS. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=52975 The Role of Taxes in... View Details
Keywords: Sean Silverthorne
- 22 Apr 2008
- First Look
First Look: April 22, 2008
for a deep discussion of the bases for variable compensation in sales, including observability of effort and outcome, risk aversion, team vs. individual pay and the marginal impact of effort. The context is also an interesting and... View Details
Keywords: Martha Lagace
- 24 Mar 2008
- Research & Ideas
Reducing Risk with Online Advertising
it's often hard to know whether you've received the service you've contracted to receive and have paid for. You've got a bill. Have you also received the benefit of the service—the customers? Certainly you have some customers, but are they new customers, View Details
- 07 Aug 2007
- First Look
First Look: August 7, 2007
project, in which the sales and marketing structure play a central role. Will his ideas allow the company to keep its customers and successfully go after new markets? Purchase this case:... View Details
Keywords: Martha Lagace
- 06 Mar 2012
- First Look
First Look: March 6
http://hbr.org/2012/03/why-us-competitiveness-matters-to-all-of-us/ar/1 Does America Really Need Manufacturing? Authors:Gary P. Pisano and Willy C. Shih Publication:Harvard Business Review 90, no. 3 (March 2012) Abstract Too many U.S. companies View Details
Keywords: Sean Silverthorne
- 15 Oct 2008
- First Look
First Look: October 15, 2008
challenging first year as the IT director of IVK Corporation, handling (and fumbling) situations that, although fictional, are based on true events. You can read this engaging narrative from beginning to end, like a regular book, or treat... View Details
Keywords: Martha Lagace
- 18 Sep 2007
- First Look
First Look: September 18, 2007
important. They suggest that researchers in disciplinary fields are not held to the same standards of relevance, requiring them to produce work based on real-world problems, that business academics are. Cases & Course MaterialsABRY... View Details
Keywords: Martha Lagace
- 05 Feb 2019
- First Look
New Research and Ideas, February 5, 2019
to take the lead in globalisation, developing its higher education and research systems at speed and actively seeking to cooperate with academic partners along the New Silk Roads in order to attract talent (back). But under which conditions, whose definitions, and... View Details
Keywords: Dina Gerdeman
- 11 Jan 2011
- First Look
First Look: Jan. 11
repurchasers to forecast characteristic-related factor returns. For example, we show that large firms underperform following years when issuing firms are large relative to repurchasing firms. While our strongest results are for portfolios View Details
Keywords: Sean Silverthorne
- 01 Feb 2011
- First Look
First Look: Feb. 1
platform to limit the number of applications available on it. Our model is based on the observation that even if users prefer application variety, applications often also exhibit direct network effects. When there are direct network... View Details