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  • September 2013
  • Case

Advanced Leadership Pathways: Laurent Adamowicz and Bon'App

By: Rosabeth Moss Kanter, Juliane Calingo Schwetz and Patricia Bissett Higgins
After a successful career as Chairman and CEO of Paris-based luxury food company Fauchon, Laurent Adamowicz sought to reduce obesity and improve health outcomes. Adamowicz created a mobile application to provide consumers with more accessible and interpretable... View Details
Keywords: Management; Startup; Leadership; Leadership Style; Leadership Skills; Nutrition Database; Nutritionist In Your Pocket; Nutritional Educational Platform; Shazam Of Food; Weight Loss; Iphone; Android; Applications; App Development; Nutrition Labeling; Nutritional Information; Obesity; Epidemic; Applications and Software; Nutrition; Business Startups; Health; Health Care and Treatment; Information Technology Industry; Health Industry; Boston; Massachusetts
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  • 09 Feb 2018
  • Research & Ideas

Big Hits: The Best of the 2018 Super Bowl Ads

The Super Bowl isn’t just a mainstage for football’s two best teams. With over 100 million viewers tuned in, and 30-second spots going for more than $5 million, the big game also represents one of the highest stakes advertising events of the year. Harvard Business... View Details
Keywords: Re: Multiple Faculty; Telecommunications
  • 19 Mar 2007
  • Research & Ideas

Handicapping the Best Countries for Business

changes, of political instability, of corruption, etc. Q: If you were to boil down the key ingredients needed by a country to create successful economic growth, what would they be? A: Key ingredients (also described in my book's... View Details
Keywords: by Sean Silverthorne
  • 2022
  • Article

Open or Closed? Your Mind, Your Decision!

By: Gerald Zaltman
The marketing profession faces challenging times. The shelf life for decisions and the half-life of the knowledge used, are becoming shorter and shorter while the problems addressed are becoming messier. Fortunately, the emergence of what I call the “prosthetic age” is... View Details
Keywords: Marketing; Information; Cognition and Thinking; Innovation and Invention
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  • 05 Nov 2001
  • Research & Ideas

Venture Capital Goes Boom—or Bust?

University of Illinois, Netscape became embroiled in a messy intellectual-property dispute. Despite these challenges, on its first day of trading, Netscape soared to a market capitalization of $2.1 billion. Why did Andreessen and Clark... View Details
Keywords: by Paul A. Gompers & Josh Lerner
  • Research Summary

Physician vs. Patient Incentives in Prescription Drug Choice

The market for medical care involves interactions among patients, providers, and the insurers who pay for the care of their enrollees.  The division of responsibilities creates scope for agency costs and moral hazard in the physician's treatment choice.... View Details
  • March 2025
  • Case

Primetime Partners: Investing in Healthspan, Wealthspan, and Workspan

By: Rembrand Koning, Nicole Tempest Keller and Susan Wilner Golden
In the fall of 2024, Abby Miller Levy (HBS ’01), co-founder and managing partner of Primetime Partners, was preparing to raise a second fund. Founded in 2020 with veteran investor Alan Patricof, Primetime was a horizontal fund focused on early-stage companies serving... View Details
Keywords: Investment Funds; Demographics; Age; Social Issues; Financial Services Industry; United States
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    David A. Moss

    David Moss is the Paul Whiton Cherington Professor at Harvard Business School, where he teaches in the Business, Government, and the International Economy (BGIE) unit. He earned his B.A. from Cornell University and his Ph.D. from Yale.  In 1992-1993, he served as a... View Details

    Keywords: banking; credit card; federal government; financial services; health care; insurance industry; state government
    • May 1998 (Revised May 1999)
    • Case

    Biopure Corp.

    By: John T. Gourville
    It is early 1998 and Biopure Corp., a small biopharmaceutical firm with no sales revenues in its ten-year history, has just received government approval to release Oxyglobin, a revolutionary new "blood substitute" designed to replace the need for donated animal blood... View Details
    Keywords: Segmentation; Marketing Strategy; Engineering; Budgets and Budgeting; Sales; Transformation; Markets; Debates; Product Launch; Pharmaceutical Industry
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    • December 1996 (Revised July 1997)
    • Case

    Studio Realty

    By: Clayton M. Christensen and Bret J. Baird
    Studio Realty created an "electronic open house" technology, by which home buyers sitting in a comfortable setting, could tour a home, viewing its rooms, its exterior, and surroundings, by clicking on digital images. Studio Realty attempted to sell or license its... View Details
    Keywords: Technological Innovation; Internet and the Web; Sales; Demand and Consumers; Failure; Innovation and Management; Market Entry and Exit; Real Estate Industry
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    • 2008
    • Book

    Ownership Quotient: Putting the Service Profit Chain to Work for Unbeatable Competitive Advantage

    By: James L. Heskett, W. Earl Sasser Jr. and Joe Wheeler
    Hundreds of large organizations worldwide have used the groundbreaking Service Profit Chain to improve business performance. Now The Ownership Quotient reveals the next generation of the chain: customer and employee "owners" of your business. Employee-owners exhibit... View Details
    Keywords: Customer Satisfaction; Organizational Change and Adaptation; Customer Ownership; Employee Ownership; Competitive Advantage; Value Creation
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    • May 2006 (Revised June 2006)
    • Case

    Codon Devices

    By: Joseph B. Lassiter III and David Kiron
    In December 2005, 40-year-old John Danner was about to make his first presentation to the board of directors of Codon Devices, a one-year-old biotechnology start-up based in Cambridge, Massachusetts. After a month as the company's CEO, Danner was prepared to lay out... View Details
    Keywords: Strategic Planning; Venture Capital; Intellectual Property; Governing and Advisory Boards; Genetics; Competitive Advantage; Science-Based Business; Business Startups; Growth and Development Strategy; Biotechnology Industry; Cambridge
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    • 10 Jun 2002
    • Research & Ideas

    Disruption: The Art of Framing

    are allocated to respond. The dilemma: Create a response that is neither overreaction (threat) nor insufficient (opportunity). In this excerpt from their Harvard Business Review article, Harvard Business School professors Clark Gilbert... View Details
    Keywords: by Clark Gilbert & Joseph L. Bower
    • March 2012
    • Case

    Angry Birds

    By: Sunil Gupta and Dharmishta Rood
    Within months of its launch in December 2009, Angry Birds, a mobile game created by a small Finnish company, Rovio Entertainment Ltd., became an international hit. By late 2011, Rovio was not only making Angry Birds games for the iPhone, Android and other mobile... View Details
    Keywords: Brands and Branding; Marketing Strategy; Diversification; Expansion; Video Game Industry; Finland
    Related
    • 02 Jul 2012
    • Research & Ideas

    Why Good Deeds Invite Bad Publicity

    Do companies with reputations for acting in socially responsible ways receive public goodwill when unpleasant news hits? The question of how much (or even if) corporate social responsibility (CSR) policies benefit companies beyond the knowledge that they are good... View Details
    Keywords: by Michael Blanding; Energy
    • 19 Mar 2006
    • Research & Ideas

    Unlocking Your Investment Capital

    always the potential of a sort of death spiral taking place with these instruments if the market they're in turns sour? A: What I find more amazing is the extraordinary global progress that has been made over the past twenty-five years in... View Details
    Keywords: by Ann Cullen; Financial Services
    • 24 Apr 2006
    • Research & Ideas

    Managing Alignment as a Process

    To create synergy, we require more than a concept and a strategy. The enterprise value proposition defines the strategy for value creation through alignment, but it doesn't describe how to achieve it. The alignment strategy must be... View Details
    Keywords: by Robert S. Kaplan & David P. Norton; Apparel & Accessories; Fashion; Consumer Products; Retail
    • 25 Jan 2000
    • Research & Ideas

    Strategic Alliances

    interviewed key executives on both sides of each partnership to document the process of their unfolding relationships. This initial research corroborated Austin's hypothesis that these alliances were creating value for themselves and... View Details
    Keywords: by Nancy O. Perry
    • 18 Nov 2014
    • First Look

    First Look: November 18

      Publications November 2014 Wiley Encyclopedia of Management Management as a Profession By: Khurana, Rakesh, and Eric Baldwin Abstract—No abstract available. Publisher's link: http://www.wiley.com/WileyCDA/WileyTitle/productCd-1119972515.html November 2014 View Details
    Keywords: Sean Silverthorne
    • 28 Jul 2016
    • Op-Ed

    Where is TripAdvisor for Doctors?

    behavior as their doctors' interventions. POTENTIAL OPPORTUNITIES So, creating review sites around the medical profession has built-in challenges. But do some medical specialties lend themselves more than others to online reviews? Say I... View Details
    Keywords: by John A. Quelch; Health