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(1,548)
- People (1)
- News (249)
- Research (1,152)
- Events (10)
- Multimedia (6)
- Faculty Publications (503)
- March 2011
- Module Note
Quantitative Analysis of Competitive Position: Customer Demand and Willingness to Pay
By: David J. Collis
This note is designed to provide strategists with tools to perform two critical customer-related analyses: determining willingness to pay — the estimation of how much a given customer would be willing to pay for a particular product or service; and demand estimation —... View Details
Keywords: Price; Demand and Consumers; Competitive Advantage; Management Analysis, Tools, and Techniques; Market Participation; Segmentation
Collis, David J. "Quantitative Analysis of Competitive Position: Customer Demand and Willingness to Pay." Harvard Business School Module Note 711-495, March 2011.
- 30 Mar 2010
- First Look
First Look: March 30
disproportionately affected by international financial integration. Download the paper: http://www.hbs.edu/research/pdf/07-012.pdf Nominal versus Indexed Debt: A Quantitative Horse Race Authors:Laura Alfaro and Fabio Kanczuk Abstract The... View Details
Keywords: Sean Silverthorne
- Web
Buy Now, Pay Later: Credit, Information, and the Courts
HBS Quick Links MBA Executive Education Doctoral Programs Faculty and Research Alumni HBS Publishing Site Index HBS Home Contact Us Map/Directions Introduction Credit in Pre-Industrial Society Credit and the Market Economy: The Rise of... View Details
- 03 Mar 2014
- HBS Case
Decommoditizing the Canned Tomato
competitive troubles experienced by other food companies such as Barilla in the home country. Like many national brands in Italy, Barilla was being squeezed by private-label products—store brands that had been created in response to View Details
- March 1997 (Revised July 1999)
- Case
S1 Corporation
S1 is a fast growing subsidiary of the Samsung Group in South Korea that sells business security products. S1 has implemented a number of marketing initiatives that the company president would like to have evaluated. View Details
Keywords: Marketing Strategy; Price; Salesforce Management; Consumer Products Industry; Consumer Products Industry; South Korea
Chun, Samuel S. "S1 Corporation." Harvard Business School Case 597-044, March 1997. (Revised July 1999.)
- Profile
Adam Kanner
live events without cannibalizing full price tickets or hurting the brand, he could fill a huge market niche. In 2009, Kanner, MBA ‘98, started ScoreBig, an online ticketing service with a “name-a-ticket-price” model that... View Details
- 01 Jun 2015
- News
The End of Cows?
Price is a market barrier for lab-grown beef, with production costs currently exceeding 250,000 euros per burger. (Photo courtesy of Cultured Beef) Price is a market barrier for lab-grown beef, with... View Details
- 11 Mar 2008
- First Look
First Look: March 11, 2008
Management (forthcoming) Abstract Broad waves of investor sentiment should have larger impacts on securities that are more difficult to value and to arbitrage. Consistent with this intuition, we find that when an index of investor... View Details
Keywords: Martha Lagace
- March 1999
- Case
Eastman Kodak Company
By: Robert J. Dolan
Eastman Kodak has suffered significant declines in film market share at the hands of lower-priced branded producers and private label products. The case presents Kodak's proposal to launch a new economy brand of film to combat these rivals. A rewritten version of an... View Details
Keywords: Segmentation; Product Positioning; Price; Brands and Branding; Product Launch; Consumer Products Industry
Dolan, Robert J. "Eastman Kodak Company." Harvard Business School Case 599-106, March 1999.
- 03 Mar 2009
- First Look
First Look: March 3, 2009
multihoming also make platforms' price-cutting strategies on the consumer side less effective. This second effect on equilibrium pricing structures goes in the opposite direction relative to the first one.... View Details
Keywords: Martha Lagace
- 01 Sep 2006
- News
Faculty Books
consumers. Comparing eight areas of policy — product liability law, product safety standards and recall, misleading advertising, comparative product tests, product labeling, quality standards, consumer contracts, and View Details
- 19 Sep 2016
- News
Sustainable Farming in the Arid World
operate sustainably. “I started Sundrop Farms about four years out of the MBA program. Most people don’t know but agriculture consumes about 50 percent of your operating costs are related to fossil fuels. Agriculture uses about 70 percent... View Details
- 08 Sep 2020
- Sharpening Your Skills
Capitalism Works Better When I Can See What You're Doing
Transparency, the concept if not the reality, is all the rage in business circles. If you knew why a company charged a certain price for a product, would you be more willing to pay it? If your boss confessed her managerial screw-ups,... View Details
Keywords: by Sean Silverthorne
- 01 Dec 2014
- News
Taking Tailoring High Tech
the cost and time commitment of a traditional bespoke tailor. The efficiency of the technology allows Acustom to sell jeans—one of the most difficult tailoring challenges—starting at $225, about a quarter of the going price for custom... View Details
- Web
Buy Now, Pay Later: Pre-Industrial Credit in Practice
HBS Quick Links MBA Executive Education Doctoral Programs Faculty and Research Alumni HBS Publishing Site Index HBS Home Contact Us Map/Directions Introduction Credit in Pre-Industrial Society Imagining Pre-Industrial Credit Credit and... View Details
- 28 Aug 2017
- Research & Ideas
Should Industry Competitors Cooperate More to Solve World Problems?
to lift wages by $2 per hour. However, increasing wages by $1 could still leave these people with below-living wages. Second, there are cases where improving a firm’s social impact does not help financially. In some cases consumers are... View Details
- 01 May 2008
- Research & Ideas
The Marketing Challenges of the China Olympics
events can boost brand awareness, preference, and sales over competitors who cannot afford the global sponsorship prices set by the International Olympic Committee. Lenovo hardly wishes to be known as the Chinese PC company that View Details
- 02 Apr 2008
- Research & Ideas
Four Companies that Conquered America
market. There are no national furniture retail chains, making market penetration easier. IKEA's location selection expertise and their established global supply chains enable them to offer exceptional category-killer prices that are... View Details
Keywords: by John Quelch
- Web
Buy Now, Pay Later: Credit and Information Technology
HBS Quick Links MBA Executive Education Doctoral Programs Faculty and Research Alumni HBS Publishing Site Index HBS Home Contact Us Map/Directions Introduction Credit in Pre-Industrial Society Credit and the Market Economy: The Rise of... View Details
- 01 Jun 2014
- News
Screen Saver
would be stadium seating, but that's about it. It's remarkable. And not in a good way." Lopez, it seems, is just getting warmed up. "Can you imagine driving the same car in 2010 that you drove in 1977, with the same features? There's almost nothing in the 2010 View Details