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Show Results For
- All HBS Web
(1,921)
- People (7)
- News (510)
- Research (1,173)
- Events (4)
- Multimedia (5)
- Faculty Publications (386)
- 08 May 2019
- Blog Post
In the Business of Flexibility
skills, but also through the missions to make sure that are a good fit.” Business-Backed Recruiting Prokanga brings a deep talent bench that includes many HBS alumni. Whether a company is a complex hedge fund, marketing agency startup, or... View Details
- 09 Mar 2003
- Research & Ideas
Education, Technology, and Business: What’s the Catch?
for Kaplan, and became aware of the need for high quality repurposing and packaging of content for the school market. Beyond that, Kim was drawn to education. It's a huge industry with many challenges, as well as being "super... View Details
- December 2001
- Case
Natural Pork Production
By: Ray A. Goldberg and James M Beagle
An entrepreneurial hog farmer's creative use of contracts and capital structure drives very successful growth and returns in a depressed commodity industry. View Details
- 15 Mar 2019
- News
A Model of Drive and Impact
three years), and the opportunity it has provided to fulfill a personal mission. “What we do at Clicars is to eliminate in-person visits to car dealerships through digitalization and trust. Thirty percent of consumers would rather go to... View Details
- 16 Feb 2004
- Research & Ideas
Marketing Wine to the World
industry. Buyer power appears to be higher in the Old World. Consumers are more sophisticated and somewhat more price sensitive in the Old World than in the New World. More sales occur through supermarkets and other off-premise locations... View Details
- 01 Jun 2014
- News
Ready for Takeoff
some houses," says Beisert. "But in five or ten years, there's going to be nothing but high-rises and luxury apartments." All of this has been good for business, but like airline consumers, the online View Details
- 06 Jul 2015
- News
Lights! Camera... Market!
source of good in a community that is struggling. We knew our consumers would want to learn about what goes on at a farm where we get our potatoes. Consumers ask us all the... View Details
- 16 Dec 2015
- Research & Ideas
Why ‘Sleep on It’ No Longer Sounds Like Great Advice
a string of experiments to test how sleep affects decision making. After all, sleep can do many things—research has shown that a good eight hours of shut-eye can help make people more creative, more attentive, less risky in their... View Details
- 10 Oct 2007
- Research & Ideas
“Blank” Inside: Branding Ingredients
brand-building to add the ingredient brand on the package as well as in advertising? There are 4 conditions: 1. The ingredient is highly differentiated, usually supported by patent protection, and so adds an aura of quality to the overall... View Details
- 23 Oct 2019
- News
Understanding Business Firsthand in South Korea
expensive—one cake sells for the same price as a package of 12 original cakes. The biggest challenge was how to differentiate the new version. While interviewing consumers in Seoul about their snack... View Details
- 01 Dec 2014
- News
Faculty Q&A: The New Brand Manager: You
change, the Tropicana packaging change—that initially generated a lot of negative feedback from consumers. But actually, this criticism could be construed as a positive. When consumers rebel against some... View Details
Keywords: April White
- 19 Jun 2012
- First Look
First Look: June 19
negotiated a deal to use it, and if it were adopted by Lauder's key brands. If the new packaging functioned as promised, the consumer would not perceive any change in the high quality, stylish View Details
Keywords: Sean Silverthorne
- 06 Dec 2019
- Blog Post
Moving to the States with My Daughter to Pursue an MBA and Switch Careers
It was the summer of 2017, and after working at Mars in R&D for eight years, I started to think about the next step for my career. I enjoyed my role as a product innovation manager in the Consumer View Details
- 01 Dec 2010
- News
Do Good: Eat Chocolate
scrappy,” she recalls. “I learned a lot about the community-building aspects of consumer marketing. That experience has been totally relevant to what we’re doing at sweetriot.” When the start-up siren call got too strong, Endline began... View Details
Keywords: Julia Hanna; candy; chocolate; Crop Production; Agriculture; Food Manufacturing; Manufacturing
- 13 Apr 2023
- Blog Post
Grolsch Brewing Company: Drink Sustainably
city of Enschede, our group of students heard about the beer company’s corporate sustainability initiatives, saw these initiatives in action during our brewery tour, and then got to taste their results in an on-site beer sampling. Their innovations ranged from... View Details
- 01 Sep 2004
- News
Joe Toplyn (MBA 1979)
and I started to learn what it takes to manage an unwieldy production process and to please the fickle consumer. Business school made sense to me because I liked to hatch ideas and make them happen. After HBS I went to work in consumer... View Details
- Web
Trade Catalogs - The Art of American Advertising
items formerly made at home or bought as generic items at the general store. Trade catalogs advertised a wide variety of home goods including sewing machines, stoves, cooking ware, ready-made clothing, shoes, View Details
- 24 Jul 2019
- Blog Post
Growing the Seeds of an Early-Stage Startup
personally blending and packaging the pilot batch. The chasm between small batch and bulk production is very real, and we have to be creative to optimize investment until we get to sufficient scale. I have also come to appreciate how... View Details
- Fast Answer
Business of Sports
behavior in sport markets and athletic consumer goods University of Michigan Public dataset compiled by University of Michigan professor of Sport Management Dr. Rod Fort Data covers economics and... View Details
- 01 Dec 2007
- News
Where Are the Innovators in Health Care?
drove productivity in the IT sector. These entrepreneurs, and so many others, have fundamentally improved our economy by making goods and services better, cheaper, and more accessible. But can you name any innovators in our bloated,... View Details