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- All HBS Web
(1,659)
- People (6)
- News (430)
- Research (1,030)
- Events (4)
- Multimedia (5)
- Faculty Publications (327)
- 01 Sep 2009
- News
Read All About It!
income, adjusted for inflation, was 300 percent higher than in 1869. Combined with the early 20th century’s rise in leisure time, the use of installment credit, and advertising, Americans acquired a taste for consumer View Details
- 01 Jun 2020
- News
The Network Effect
didn’t even work—and sent him digging into the larger challenges posed by the pandemic. He soon discovered a gap he knew he could fill: While there was a good deal of clinical research underway, 85 percent of testing, drug, and vaccine... View Details
- Web
Karly Hou | MBA
wait to learn from my talented cohortmates. Tech areas of interest: AI/ML, Edtech, Medtech, Sustainability, Consumer Tech, Accessible Fintech, Good Cities Formative experience at the intersection of... View Details
- 08 Jan 2018
- Research & Ideas
The Startling Percentage of Financial Advisors with Misconduct Records
understand where or how their money was being invested. “A lot of this is driven by consumers who lack financial sophistication,” Egan says. “Without good knowledge by consumers, that’s not something that... View Details
- 23 Dec 2002
- Research & Ideas
Partnering and the Balanced Scorecard
caregivers—physicians and nurses—on the other.6 Administrators kept emphasizing, "Cut costs, save money." Caregivers replied, "We're not good at cutting costs; we cure children and save lives. That is our mission."... View Details
Keywords: by Robert S. Kaplan & David P. Norton
- 01 Jun 2018
- News
June 2018 Alumni and Faculty Books
Consumers Make Decisions (and Why Clinicians and Managers Should Care) by Gordon Moore (AMP 79, 1978), John A. Quelch, and Emily Boudreau Oxford University Press The direct-to-consumer business model has transformed how people seek out... View Details
- 13 Feb 2017
- Research & Ideas
Paid Search Ads Pay Off for Lesser-Known Restaurants
For business executives trying to decide where exactly in the digital realm to invest their advertising dollars, new research indicates that paid search ads on review sites such as Yelp can be a good way to go—at least for small,... View Details
- 26 Jan 2016
- News
The First Five Years: Jill Applebaum (MBA 2015)
She shared the same germy fears and so we teamed up to launch Spruce & Co—our consumer goods startup focused on simple products for everyday healthy routines.” What have been some of the most enjoyable and... View Details
- 08 May 2019
- Blog Post
Top-Notch Talent Begets Top-Notch Talent
“At the end of the day, I think we are very good recruiters,” says Cheney. “Most recruiters have never been in a business role. My HBS education allows me to sit with any founder in any industry, from the most complex hedge fund to View Details
- 30 Sep 2024
- News
The Making of a Streaming Sensation
good adaptation? JN: The two things that I found, I wouldn't say they're rules, but the two guiding principles. The first is character. You've got to have a main character or a collection of characters that you think the audience will... View Details
- 28 Sep 2015
- Research & Ideas
Six Lessons from Mobile Money Ventures in Developing Countries
attempts to copy successful services haven’t always worked out. For example, despite Vodafone’s widespread success in Kenya, its effort to take the M-Pesa model to South Africa fell flat. Mobile money operators do not seem to have a good... View Details
- Fast Answer
Transforming Education Through Social Entrepreneurship
cover emerging sectors and technological advances in education, healthcare, retail, energy, aerospace, consumer goods and automotive. For example, searching on the keyword,... View Details
- 01 Jun 2017
- News
Better Hiring Through Brain Science
to a current tally of 25—and counts about two dozen clients. Among them is consumer goods giant Unilever, which has seen a 75 percent drop in hiring time since it started working with Pymetrics. “It used to... View Details
Keywords: Dan Morrell
- Profile
James Reinhart
One of the toughest challenges for young entrepreneurs is figuring out the most effective strategy to turn a good idea into a great venture. A bad decision early in the game, such as sticking to an original concept despite evidence that... View Details
- 11 May 2021
- News
Pitching to Win
the five grand-prize winners. Goble is co-founder of Karivez Bio, a platform for transforming chronic disease treatment through improved drug delivery. Okrah is founder and CEO of Chaku Foods, a fast-moving consumer View Details
- 08 Jan 2016
- News
Investing in Sustainability
the car—but with collective action, these small changes could have a big impact, Tiller says. The organization also wants consumers to understand the connection between food and fuel: nearly 50 percent of the country’s corn crop is turned... View Details
- 01 Jun 2015
- News
The Military and the MBA: Lance Batchelor (MBA 1993)
and services to consumers over 50 in the United Kingdom. The first three to six months, almost everybody who arrives at HBS is convinced that the admissions office must have made a mistake, that they’re going to get caught out. If you... View Details
- Web
The Art of American Advertising: 1865 - 1910
cultural landscape after the Civil War. By the 1860s, the railroad industry had created a national network for the manufacture and distribution of industrial and consumer goods and, with it, the need for... View Details
- 01 Jun 1996
- News
Reinventing Marketing
such as telecommunications and financial services are replacing the consumer goods industry as the testing ground of marketing innovation. To keep pace with these dramatic shifts in the business world, says... View Details
- 17 Oct 2016
- HBS Case
Business Solutions That Help Cut Food Waste
As much as 40 percent of food grown in the United States for human consumption is wasted. Source: Eivaisla After decades of wasteful food practices, where perfectly good food is discarded even as poverty keeps many families hungry, solutions are starting to come... View Details