Publications

June 1995
Teaching Note

Lexon Corporation Series TN

By: Lynn S. Paine and Sarah Gant

Teaching Note for (9-392-071) and (9-392-072). View Details

Keywords: Computer Industry

June 1990 (Revised January 1994)
Case

Desktop Printer Industry in 1990

The desktop printer industry in 1990 is characterized by significant uncertainty about new technologies and about the types of features customers may demand in the next decade. The case looks at the positions of Hewlett-Packard, Canon, Kodak, Xerox, and IBM enabling... View Details

Keywords: Risk Management; Change Management; Competition; Hardware; Computer Industry

April 1990
Case

Mexico and the Microcomputers (A) (Abridged)

By: James E. Austin

Keywords: Information Technology; Computer Industry; Mexico

September 1989
Case

Intellectual Property Rights: The IBM-Fujitsu Case

By: Joseph L. Badaracco Jr.

Keywords: Intellectual Property; Law; Computer Industry; United States; Japan

April 2002
Article

The Future of the Microprocessor Business

By: Michael J Bass and Clayton M. Christensen

Keywords: Hardware; Business Ventures; Computer Industry

25 Sep 2000
Research & Ideas

Cyber-Marketing: Scouting the Digital Communications Frontier

Seated before a computer with an Internet link, consumers today can flip through an estimated 800 million Web pages of public information by merely clicking a mouse. Add to this that television, now in 98 percent of American homes, is... View Details

Keywords: by Peter K. Jacobs

15 Feb 2000
Lessons from the Classroom

Delivering Information Services: A 30-Year Perspective

with a member of the Executive Education staff. EE: How has "Delivering Information Services" evolved in the nearly thirty years it has been taught? Nolan: The course has kept pace with all three of the dominant eras in information technology (IT): from... View Details

Keywords: by Staff

06 Mar 2017
Research & Ideas

Why Comparing Apples to Apples Online Leads To More Fruitful Sales

display-target similarity—one with low similarity that displayed a watch and computer mouse; another with moderate similarity that pictured other bathroom accessories; and a third with high similarity that showed other towels. The results... View Details

Keywords: by Dina Gerdeman; Retail; Advertising

18 Jun 2014
Research & Ideas

Leading Innovation is the Art of Creating ‘Collective Genius’

projects on time with limited computing resources while also limiting friction among the forces. The crazy solution: Brandeau asked Disney Animation (Disney bought Pixar in 2006) if the studio could borrow 250 computers, an idea someone... View Details

Keywords: by Kim Girard

September 1999
Case

Project Dreamcast: Serious Play at Sega Enterprises Ltd. (A)

By: Stefan H. Thomke and Andrew Robertson

Focuses on the ongoing competitive battles in the global home video game market that is estimated to exceed $15 billion by 1999 in the United States and Japan alone. Describes how Sega Enterprises has redesigned its development processes to create a revolutionary... View Details

Keywords: Games, Gaming, and Gambling; Competitive Strategy; Technological Innovation; Growth and Development Strategy; Partners and Partnerships; Product Development; Business Growth and Maturation; Market Entry and Exit; Sales; Computer Industry; Computer Industry

March 1993 (Revised June 1994)
Case

Intel Corporation: Going into OverDrive

In May 1992, Intel Corp., the leading supplier of microprocessors for IBM-compatible personal computers, announced the retail availability of OverDrive processors, a new line of performance upgrades for the Intel 486 series of microprocessors. The case chronicles the... View Details

Keywords: Change Management; Expansion; Product Marketing; Computer Industry; Computer Industry; Computer Industry

20 Mar 2005
Research & Ideas

Lessons of Successful Entrepreneurs

his current stint at General Catalyst, a private equity fund. Filipowski, who founded software maker PLATINUM Technology and sold it to Computer Associates International in 1999 for approximately $4 billion, said one ingredient for his... View Details

Keywords: by Sean Silverthorne

12 Sep 2005
Research & Ideas

The Broadband Explosion: Thinking About a Truly Interactive World

this edited volume come about, and what is meant by the term "broadband explosion"? Robert Austin: This book was a result of the fourth Harvard Business School Colloquium on the Computer and Telecommunications industries, which... View Details

Keywords: by Sara Grant; Technology; Communications; Telecommunications

14 Dec 2015
Research & Ideas

Airbnb Hosts Discriminate Against African-American Guests

to prevent this apparent discrimination? In their paper “Racial Discrimination in the Sharing Economy,” the researchers note that the most obvious way to squelch racism on Airbnb is to squelch the ability to identify the race of guests or hosts online. To that end,... View Details

Keywords: by Carmen Nobel; Accommodations; Web Services

21 Oct 2008
First Look

First Look: October 21, 2008

(in particular DRAMs and FLASH memory) and flat panel displays. Taiwan is also the center for notebook computer manufacturing, and Taiwanese companies, through their China-based manufacturing and assembly operations, drive 60% of the IT... View Details

Keywords: Martha Lagace

15 Apr 2002
Research & Ideas

In the Virtual Dressing Room Returns Are A Real Problem

product categories on the Internet. An analysis by Harris Interactive ecommercePulse computed the ratio of dollars consumers spent offline as a result of online shopping to dollars spent online. The greater the ratio, the more likely that... View Details

Keywords: by Jan Hammond & Kristin Kohler; Apparel & Accessories; Fashion; Consumer Products; Manufacturing; Retail

June 2013
Background Note

Mobilizing an Online Business

By: Peter Coles and Benjamin Edelman

Entrepreneurs starting online businesses often need to mobilize multiple sets of users or customers, each of whom hesitates to participate unless others join also. This case presents several challenges with similar structure. View Details

Keywords: Mobilization Strategy; Network Effects; Platforms; Internet; Entrepreneurship; Strategy; Two-Sided Platforms; Technology Adoption; Innovation Strategy; Computer Industry; Computer Industry; Computer Industry