Competitive Positioning - Publications - Faculty & Research

September 1994 (Revised October 1994)
Case

Guinness PLC

Changing demographics, new types of competition, and new attitudes toward alcoholic beverages force the company to rethink priorities. View Details

Keywords: Transformation; Demographics; Product Positioning; Competitive Strategy; Food and Beverage Industry

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March 1995
Supplement

The Black & Decker Corporation (C): "Operation Sudden Impact" Results, 1992-94

By: Robert J. Dolan

Describes the initial results of Black & Decker's strategy in the United States. View Details

Keywords: Brands and Branding; Product Positioning; Competition; Globalization; Construction Industry; Consumer Products Industry; United States

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01 Mar 2016
News

customers, it is hard to match the interaction of the kiosk. At the heart of the challenge is the question of positioning: Lovepop makes a product that looks a bit like a greeting card, but acts much more like a gift. “How do we position... View Details

01 Sep 2016
News

Case Study: Alumni Advice for a Health Care Startup

how should it price and position its offering? Current eldercare/EAP solutions use a standard per-employee, per-month pricing structure (usually $0.30 or less). Should Wellthy use this standard pricing structure and sell itself as a... View Details

09 Mar 2020
Research & Ideas

Warring Algorithms Could Be Driving Up Consumer Prices

managers, gaining competitive advantage through advanced pricing technology is not as straightforward as it might seem. “It’s important to consider your relative position in the View Details

Keywords: by Kristen Senz; Retail

April 1994
Teaching Note

CF MotorFreight in 1992 TN

By: David B. Yoffie

Teaching Note for (9-793-100). View Details

Keywords: Rank and Position; Competition; Labor Unions; Profit

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January 2000 (Revised January 2006)
Teaching Note

Husky Injection Molding Systems (TN)

By: Jan W. Rivkin

Teaching Note for (9-799-157). View Details

Keywords: Product Positioning; Competitive Strategy; Leadership Style; Expansion; Manufacturing Industry; Canada

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02 Oct 2013
What Do You Think?

Is Leadership an Increasingly Difficult Balancing Act?

been unable to keep pace in no small part due to the reliance on hierarchy and the dominant position given very highly compensated CEOs." Jackie Le Fevre put it this way: "Short answer to the question—increasingly difficult... View Details

Keywords: by James Heskett

01 Mar 2017
News

Case Study: Moment in the Sun

hospitality. Offices and health care facilities could both offer the company access to huge sectors of the $80 billion lighting market. The Question: Hoskins describes the competitive landscape as “a land grab.” He’d love to do some pilot... View Details

Keywords: Dan Morrell

June 2001 (Revised March 2002)
Case

Ducati

Focuses on the turnaround and strategic repositioning of Ducati, an Italian maker of high-end sport motorcycles, and describes the current concerns with the growth prospects of the company. Federico Minoli, the CEO and strategic mind behind the turnaround, knew that... View Details

Keywords: Growth and Development Strategy; Competitive Strategy; Product Positioning; Management Teams; Brands and Branding; Motorcycle Industry

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23 Sep 2013
Research & Ideas

Status: When and Why It Matters

the venture capital industry between 1995 and 2009 to determine how firms can create a distinct identity by setting themselves apart from high-status organizations within their industry. Specifically, he examined how a VC firm's position... View Details

Keywords: by Dina Gerdeman

Web

Benefits & Compensation | Employment

Harvard offers competitive salaries that are designed to attarct, retain, and reward the performance of talented employees. Job Openings Staff Positions Faculty Positions... View Details

05 Apr 2016
First Look

April 5, 2016

“lean-in." We use a laboratory experiment to examine the effect of leaning-in. Despite men and women achieving similar and positive returns when they are forced to negotiate, we find that women avoid negotiations more often than men.... View Details

Keywords: Sean Silverthlorne

01 Dec 2006
News

Over 50 and Job Hunting?

that their age had disqualified them for positions already. While acknowledging the existence of stereotypes that portray older managers as less creative, energetic, or knowledgeable than younger job candidates, Pam Lassiter, principal of... View Details

Keywords: Deborah Blagg; job hunting

01 Jun 2010
News

2010 Leadership Fellows

Eleven graduating MBAs have taken positions with nonprofit and public-sector organizations with the support of the School’s Leadership Fellows Program. The program awards key management positions for one... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services; Management of Companies and Enterprises; Management

March 1995 (Revised June 1995)
Supplement

The Black & Decker Corporation (B): "Operation Sudden Impact"

By: Robert J. Dolan

Describes Black & Decker's strategy for the tradesmen market. View Details

Keywords: Brands and Branding; Product Positioning; Competition; Globalization; Construction Industry; Consumer Products Industry

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February 2008
Case

Monitor's Opportunities in India (A)

By: Juan Alcacer and Jan W. Rivkin

The CEO of a strategy consulting firm must decide which of the firm's functions, if any, to move to India. In particular, he wonders whether business research--currently conducted by highly paid consultants in developed countries--can be conducted more efficiently and... View Details

Keywords: Developing Countries and Economies; Job Cuts and Outsourcing; Business Strategy; Competitive Strategy; Competitive Advantage; Consulting Industry; India

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22 Nov 2021
Blog Post

Class of 2021 Career Choices

enterprise with fourteen of our graduates joining the 20th class of Leadership Fellows, a once-in-a-lifetime opportunity for a select group of graduating students to experience high-impact management positions in nonprofit and public... View Details

Keywords: All Industries

John R. Sculley

Leaving his position as CEO of Pepsi-Cola, Sculley’s first task as head of Apple involved cutting costs and cutting people, most notably, Apple’s founder and symbol, Steven Jobs. Though the firing of Jobs was difficult for many to digest,... View Details

Keywords: Computers & Electronics

February 1994 (Revised May 1995)
Case

Eastman Kodak Co.: Funtime Film

By: Robert J. Dolan

Eastman Kodak has suffered significant declines in film market share at the hands of lower priced branded producers and private label products. The case presents Kodak's proposal to launch a new economy brand of film to combat these rivals. View Details

Keywords: Product Positioning; Competition; Price; Product Launch; Brands and Branding; Consumer Products Industry

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