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Show Results For
- All HBS Web
(3,271)
- People (12)
- News (706)
- Research (1,947)
- Events (4)
- Multimedia (3)
- Faculty Publications (1,304)
- 26 Aug 2019
- Research & Ideas
Lipstick Tips: How Influencers Are Making Over Beauty Marketing
so there’s this easy communication back and forth.” Many consumers also said they turn to YouTube for longer how-to videos, where they can watch influencers apply products and find inspiration. “YouTube tutorials will forever be my beauty... View Details
- January 2004
- Article
Cross-country Technological Adoption: Making the Theories Face the Facts
By: Diego Comin and Bart Hobijn
We examine the diffusion of more than twenty technologies across twenty-three of the world's leading industrial economies. Our evidence covers major technology classes such as textile production, steel manufacture, communications, information technology,... View Details
Keywords: Technology Adoption; Cross-Cultural and Cross-Border Issues; Development Economics; Human Capital; Government and Politics; Trade; Production; Information Technology; Steel Industry; Steel Industry
Comin, Diego, and Bart Hobijn. "Cross-country Technological Adoption: Making the Theories Face the Facts." Journal of Monetary Economics (January 2004).
- 2015
- Chapter
Framing the Game: How Brands' Relationships with Their Competitors Affect Consumer Preference
By: Neeru Paharia, Jill Avery and Anat Keinan
In this chapter, we explore how brands' relationships with their competitors affect consumers' preferences. Through a series of experiments, we show that the competitive context in which a brand operates can affect consumers' purchase interest and purchase frequency.... View Details
Keywords: Brand Management; CRM; Customer Relationship Management; Marketing Strategy; Marketing; Brands and Branding; Customer Focus and Relationships; Competition; Consumer Products Industry
Paharia, Neeru, Jill Avery, and Anat Keinan. "Framing the Game: How Brands' Relationships with Their Competitors Affect Consumer Preference." Chap. 2 in Strong Brands, Strong Relationships, edited by Susan Fournier, Michael Breazeale, and Jill Avery. Abingdon, UK: Routledge, 2015.
- Web
Human Behavior & Decision-Making - Faculty & Research
replication beyond its own communities. Keywords: Strategy ; Leadership ; Corporate Social Responsibility and Impact ; Education ; Health ; Nutrition ; Social Enterprise ; Relationships ; Business and Community Relations ; Decision Making... View Details
- December 2015 (Revised May 2016)
- Case
Jibo: A Social Robot for the Home
By: Jeffrey J. Bussgang and Christine Snively
In January 2015, Jibo Inc. had completed a raise of $25.3 million in Series A financing after a successful 2014 crowdfunding campaign for preorders of Jibo, the first social robot for the home. Over 4,800 Jibo units were preordered, generating $2.6 million in sales. On... View Details
Keywords: Business Development; Entrepreneurship; Applications and Software; Information Infrastructure; Business Startups; Technology Industry
Bussgang, Jeffrey J., and Christine Snively. "Jibo: A Social Robot for the Home." Harvard Business School Case 816-003, December 2015. (Revised May 2016.)
- Web
Events - Business & Environment
Environmental & Energy Law Program invite you to join us on April 23rd at the University Club of San Francisco for a panel discussion on how businesses, policymakers, and communities can better prepare for, respond to, and recover from... View Details
- 13 Feb 2007
- First Look
First Look: February 13, 2007
http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=905067 Performing Industry Research to Inform Investment Decisions Harvard Business Note 207-069 Conducting thorough research about an industry... View Details
Keywords: Martha Lagace
- February 2001 (Revised March 2003)
- Case
i2 TradeMatrix
i2 has recently acquired Aspect Development and is incorporating Aspect's offerings into its TradeMatrix product for business-to-business e-commerce. TradeMatrix embeds i2's existing products for optimizing supply chain performance by applying advanced planning and... View Details
Keywords: Internet and the Web; Applications and Software; Organizational Culture; Mergers and Acquisitions; Information Technology Industry
McAfee, Andrew P. "i2 TradeMatrix." Harvard Business School Case 601-008, February 2001. (Revised March 2003.)
- 2010
- Other Unpublished Work
Saving Face by Making Meaning: The Negative Effects of Brand Communities' Self-serving Response to Brand Extensions
By: Jill Avery
An ethnographic study of a brand community following the launch of the Porsche Cayenne SUV finds that brand extensions can negatively affect the value of their parent brands. By studying the collective response to brand extensions of existing consumers and by... View Details
- Web
Health Care - Faculty & Research
community hospital to establish Hoag Orthopedic Institute, a for-profit hospital and two ambulatory service centers. By controlling and integrating all aspects of the patients' medical treatment, the physicians deliver superior outcomes,... View Details
John A. Deighton
John Deighton is The Harold M. Brierley Professor of Business Administration Emeritus at Harvard Business School. He is an authority on consumer behavior and marketing, with a focus on digital and direct marketing. He teaches in the area of Big Data in Marketing,... View Details
- Web
Financial Accounting Online Course | HBS Online
the business aspect of their problems. Gaurang Manjrekar Technology Consultant Gain confidence in your ability to understand financial statements and communicate financial results. My job is project-based, and I'm currently leading the... View Details
- Web
Online Leadership and Management Courses | HBS Online
through polls, quizzes, and problem-solving exercises designed to accelerate and reinforce your learning. Exchange ideas with your classmates, broaden your perspective, and challenge your worldview. Social Join a global community of... View Details
- 14 Dec 2016
- HBS Seminar
Siobhan O'Mahony and Rebecca Karp, Boston University
- 18 Mar 2013
- HBS Case
HBS Cases: LEGO
Out of work for a year following a serious illness in 1993, Kjeld appointed a five-person management team to help him run the company when he returned. The group focused mainly on driving growth. When a benchmarking study revealed LEGO's global name recognition was on... View Details
- Profile
Joy Chen
which I could learn from the best and potentially have more independent agency as a young person.” Exploring opportunities, seeking inspiration Joy’s business career took her from nonprofits to financial services (Fidelity Investments), the apparel View Details
- 01 Sep 2023
- News
Returning to the Roots
Dulles-to-Geneva flight, relying on Swiss efficiency to get to Burgundy.” Running a 226-year-old winemaking company is a bit different from the tech industry where Latour has spent his career, working in software, B2B, and more recently,... View Details
- 03 Nov 2009
- First Look
First Look: Nov. 3
listed and unlisted firms from across a wide spectrum of manufacturing and services industries and ownership structures such as state-owned firms, business groups, and private and foreign firms. Detailed balance sheet and ownership... View Details
Keywords: Martha Lagace
- 31 Aug 2010
- First Look
First Look: August 31
Communities (A) David A. Garvin and Rachna TahilyaniHarvard Business School Case 311-024 Zensar is a rapidly growing, mid-sized Indian IT services company with a collaborative management philosophy and innovative HR policies. One of its... View Details
Keywords: Sean Silverthorne
- Web
Team - Entrepreneurship
both as founders and as those interested in joining early-stage startups, through a 10-week summer fellowship that provides not only financial support but a peer network and community for students. Read More Initiatives focus on societal... View Details