Brand Value - Publications - Faculty & Research

01 Apr 1996
News

Technology for Learning's Sake

initiative's rapid progress has been aided greatly by the strength of the technology groundwork that has been established at the School over the past few decades. "This is not something brand new," notes Professor F. Warren McFarlan,... View Details

Keywords: by Deborah Blagg; photo by David Zadig

21 Jun 2011
First Look

First Look: June 21

foundation for being a leader and the effective exercise of leadership can also be seen as the foundations not only for great leadership, but also for a high quality personal life and an extraordinary organization. One can see this as a "value free" approach... View Details

Keywords: Sean Silverthorne

02 Feb 2010
First Look

First Look: Feb. 2

manage an online community for the sole purpose of fostering word-of-mouth for a new brand it was launching. Should Communispace take on this assignment? Purchase this case:http://cb.hbsp.harvard.edu/cb/product/510018-PDF-ENG Hulu: An... View Details

Keywords: Martha Lagace

15 Sep 2009
First Look

First Look: September 15

decisions from descriptions were obtained with a stochastic variant of prospect theory assuming that the sensitivity to the weighted value decreases with the distance between the cumulative payoff functions. The best predictions of... View Details

Keywords: Martha Lagace

01 Jun 2006
News

India Arrives

bringing in components piecemeal and assembling the phones in India. The business was a huge success, creating the early foundations of what would become Bharti Tele-Ventures, India’s leading private-sector telecom with a market value of... View Details

Keywords: Julia Hanna

19 May 2022
News

Leading to Salvation

beauty, dignity, and value to architectural design. I was really looking to have a design that was not only transformational in terms of innovation, creativity, design, but also something that resonates back to the community. And I knew... View Details

02 Sep 2018
News

Havana Rising

them in their home, meeting their family.” That human connection, she says, is often valued above the financial incentive in Cuba. Gordon gives an example: When hiring a group of economists from the University of Havana for a consulting... View Details

Keywords: Dan Morrell; photographed by Eve North

16 Sep 2015
News

Built for Speed

division were just looking for ways to build a faster pump. They didn’t want innovation; they wanted incremental improvements. And they didn’t really see the value of Local Motors. They weren’t believers. For this to work, Rogers needed... View Details

Keywords: Dan Morrell; Machinery Manufacturing; Manufacturing

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