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  • October 1995
  • Case

Robert Mondavi Corporation

By: Ray A. Goldberg and Thomas N. Urban Jr
As the Mondavi Corp. moves from a private to a public company and increases the number of types of wine it sells, how does it position itself in various segments of the market and what brand and distribution system is most important? View Details
Keywords: Globalized Markets and Industries; Brands and Branding; Distribution; Product Positioning; Going Public; Expansion; Change; Food and Beverage Industry
Related
  • January 1995
  • Case

Kherson Canning: Firm-Level Strategic Planning in Ukraine

By: Ray A. Goldberg, Don Daniels and David Neubert
Keywords: Strategic Planning; Food and Beverage Industry; Ukraine
Related
  • October 1994 (Revised November 1994)
  • Case

Alcoma: The Strategic Use of Frozen Concentrated Orange Juice Futures

By: Ray A. Goldberg, Phil Herndon and Katherine L. Morris
Increases in orange tree production led to an orange juice surplus. How does one manage price risk in the orange juice industry under these conditions? View Details
Keywords: Hedging; Plant-Based Agribusiness; Price; Risk Management; Futures and Commodity Futures; Food and Beverage Industry
Related
  • December 1993 (Revised February 1994)
  • Case

Wegmans and the Produce Revolution

By: Ray A. Goldberg
Keywords: Food; Plant-Based Agribusiness; Food and Beverage Industry
Related
  • September 1993 (Revised December 1993)
  • Case

Cott Corp.: Private Label in the 1990s

By: Ray A. Goldberg and Robert S. Kaplan
Private label cola, Cott, gets 30% of the market in Canada. How does it move into the U.S. market? How do retailers evaluate its benefit costs? Does Cott use an existing structure or build new ones? Does Cott diversify from drink to snack foods? View Details
Keywords: Private Sector; Cost Management; Labels; Growth and Development Strategy; Market Entry and Exit; Industry Structures; Diversification; Food and Beverage Industry
Related
  • November 1991
  • Case

Mitsubishi Corp.: Foods Group

By: Ray A. Goldberg
Keywords: Food and Beverage Industry
Related
  • January 1984 (Revised January 1994)
  • Teaching Note

Breakfast Foods Corp. (A), Teaching Note

By: David E. Bell
Keywords: Food and Beverage Industry
Related
  • November 1990 (Revised December 1992)
  • Case

SeaChick: Entrepreneurship in Aquaculture

By: Ray A. Goldberg
Keywords: Corporate Entrepreneurship; Food and Beverage Industry
Related
  • October 1988
  • Case

Edward Litton and Philippine Fresh Mango Exports to Japan

By: Ray A. Goldberg
Keywords: Trade; Food; Food and Beverage Industry; Japan; Philippines
Related
  • November 1983
  • Supplement

Pepsi-Cola United Kingdom (B)

By: Benson P. Shapiro and Edward J. Hoff
Supplements the (A) case. View Details
Keywords: Food and Beverage Industry; United Kingdom; United States
Related
  • November 1983 (Revised June 1985)
  • Case

Pepsi-Cola United Kingdom (A)

By: Benson P. Shapiro and Edward J. Hoff
On January 2, 1983 Pepsi-Cola United Kingdom had to develop a plan to defend its successful Diet Pepsi brand against the about to be introduced diet Coke. Contains useful material on competitive behavior and on U.S. versus U.K. consumer behavior. View Details
Keywords: Product Launch; Consumer Behavior; Planning; Competition; Food and Beverage Industry; United Kingdom; United States
Related
  • September 1980
  • Teaching Note

Dunkin' Donuts (B): Field Management, Teaching Note

By: Hirotaka Takeuchi
Keywords: Food and Beverage Industry
Related
  • June 1979 (Revised January 1985)
  • Case

Dunkin' Donuts (C)

By: Hirotaka Takeuchi
Keywords: Food and Beverage Industry
Related
  • March 1994 (Revised March 1995)
  • Supplement

Craig Weatherup, Supplement

By: Linda A. Hill
A biographical information sheet about Craig Weatherup, president and CEO of Pepsi Cola, North America. View Details
Keywords: Personal Development and Career; Food and Beverage Industry; United States
Related
  • November 1981
  • Supplement

General Foods: Food Service Division (B)

By: John P. Kotter
Keywords: Food and Beverage Industry
Related
  • May 1995
  • Teaching Note

Asahi Breweries, Ltd. TN

By: Hugo Uyterhoeven
Teaching Note for (9-389-114). View Details
Keywords: Food and Beverage Industry; Japan
Related
  • April 1995 (Revised January 1997)
  • Teaching Note

Beech-Nut Nutrition Corporation Series TN

By: Lynn S. Paine and Charles A Nichols, III
Teaching Note for (9-392-084), (9-392-085), (9-394-102), (9-394-103), (9-394-104), and (9-394-105). View Details
Keywords: Food and Beverage Industry; United States
Related
  • June 1984
  • Case

Federal Trade Commission and the Shared Monopoly Case against the Ready-to-Eat Cereal Manufacturers

By: Thomas K. McCraw and Richard S. Tedlow
Keywords: Business and Government Relations; Monopoly; Courts and Trials; Food and Beverage Industry; United States
Related
  • 13 Sep 2012
  • Working Paper Summaries

Entrepreneurship in the Natural Food and Beauty Categories Before 2000: Global Visions and Local Expressions

Keywords: by Geoffrey Jones; Food & Beverage; Food & Beverage
  • July 1997
  • Teaching Note

U.S. Bank of Washington (TN)

By: W. Carl Kester
Teaching Note for (9-292-057). View Details
Keywords: Financing and Loans; Cash Flow; Financial Statements; Business Subsidiaries; Commercial Banking; Managerial Roles; Food and Beverage Industry; Food and Beverage Industry; United States
Related

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