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  • Web

Medium of Artistic Expression - Edwin H. Land & Polaroid | Harvard Business School

H. Land, "Chairman's Letter," Polaroid Corporation Annual Report 1976, 5. Polaroid advertisements featured the testimony of Polaroid users who claimed their cameras had made them "the life of the party." 78 "The entire process of pose,... View Details
  • 01 Feb 1997
  • News

Made, Not Born: HBS Courses and Entrepreneurial Management

in the organizations they lead. " Fostering creativity in others is what former student Jeffrey H. Flemings (MBA '96) does for a living. Flemings, associate director of the Consumer Insight Group at Arnold Communications, a regional View Details
  • 30 Sep 2024
  • News

The Making of a Streaming Sensation

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Dan Morrell: When the Netflix series Geek Girl debuted this summer, it quickly became the second most-watched show globally on the platform. Based on the young adult book series by author Holly Smale about... View Details
  • 17 Apr 2012
  • First Look

First Look: April 17

per capita. MSP's diversified base of industry clusters had enabled the region to adapt to economic downturns and an exodus of major corporate headquarters, earning it the accolade "Minnesota Miracle." Starting in 2003, however,... View Details
Keywords: Carmen Nobel
  • October 2007 (Revised December 2007)
  • Case

TiVo 2007: DVRs and Beyond

By: David B. Yoffie and Michael Slind
Tom Rogers, CEO of TiVo, had placed multiple strategic bets on his company. In September 2007, that strategy was due for a major test. TiVo was a maker of digital video recorder (DVR) products and a distributor of DVR technology. Rogers believed that macro-trends in... View Details
Keywords: Advertising; Business Model; Television Entertainment; Intellectual Property; Lawsuits and Litigation; Management Analysis, Tools, and Techniques; Distribution; Problems and Challenges; Partners and Partnerships; Research; Internet; Entertainment and Recreation Industry; United States
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  • 21 Nov 2016
  • Research & Ideas

It Matters That Your CEO Doesn't Know Much About Sales

reality, Cespedes says that sales is one of the most contextually determined areas in business, varying dramatically across markets and industries and between companies in the same industry. And his article cites data illustrating how... View Details
Keywords: by Michael Blanding
  • September 2003 (Revised February 2007)
  • Case

PolyMedica Corporation (A)

By: David F. Hawkins and Jacob Cohen
The Securities and Exchange Commission and investors question PolyMedica Corp.'s practice of capitalizing rather than expensing of direct-response advertising. View Details
Keywords: Activity Based Costing and Management; Business Earnings; Advertising; Private Sector; Budgets and Budgeting; Cost Management; Capital Markets; Marketing; Private Equity; Pharmaceutical Industry; Pharmaceutical Industry
Related
  • 01 Dec 2016
  • News

Alumni Books of 2016

Leading Strategic Change in an Era of Healthcare Transformation edited by Jim Austin, Judith Bentkover, and Laurence Chait (MBA 1965) (Springer) This book focuses on how to lead transformative and strategic change in the healthcare View Details
  • 19 Feb 2019
  • First Look

New Research and Ideas, February 19, 2019

Abstract— We jointly examine the effects of television advertising and field operations in U.S. presidential elections, where the former is referred to as the “air war” and the latter as the “ground game.” Specifically, we look at how... View Details
Keywords: Sean Silverthorne
  • 09 Mar 2020
  • Research & Ideas

Warring Algorithms Could Be Driving Up Consumer Prices

antitrust authorities, who fear they could ultimately harm consumers by raising prices above typical competitive levels. It doesn’t seem too long ago when a price change was a major strategic decision for companies, requiring extensive data analysis, management... View Details
Keywords: by Kristen Senz; Retail
  • 31 Jan 2017
  • Research & Ideas

Why These Business School Professors Oppose Trump's Executive Order on Immigration

be non-American. Andy Grove, a survivor of the Holocaust, would not have wanted to come to a country that didn’t welcome immigrants. Moreover, it is no wonder that Silicon Valley is up in arms over this policy. Our most dynamic industry... View Details
Keywords: by Staff
  • 04 Feb 2014
  • First Look

First Look: February 4

These new establishments were concentrated in industries where women entrepreneurs have been traditionally active and the entry was mainly found among household-based establishments. We measure and discuss the extent to which this... View Details
Keywords: Sean Silverthlorne
  • 01 Jun 2025
  • News

Alumni and Faculty Books

advertising campaign starring political activist Dylan Mulvaney. Anheuser-Busch’s evolution and its subsequent fallout is brought to light as never before with this ultimate insider’s look. Last Call for Bud Light is the unforgettable... View Details
  • 07 Feb 2012
  • First Look

First Look: February 7

survey a sampling of the research questions these data help to answer. Advertising Disclosures: Measuring Labeling Alternatives in Internet Search Engines Authors:Benjamin G. Edelman and Duncan S. Gilchrist Publication:Information... View Details
Keywords: Sean Silverthorne
  • 06 Feb 2007
  • First Look

First Look: February 6, 2007

consumption moves to the digital medium? Provides a view of the news industry in mid-2006 and discusses the impact of an increasingly fractured media landscape and various media format's ability to capture View Details
Keywords: Martha Lagace
  • 18 Sep 2007
  • First Look

First Look: September 18, 2007

modularized. Instead these areas should be located in transaction-free zones so that the costs of transacting do not overburden the system. The boundaries of transaction-free zones constitute breakpoints where firms and industries may... View Details
Keywords: Martha Lagace
  • March 2009
  • Teaching Note

Sex, Drugs, and Rock 'n Roll: The MTV Approach to Tackling HIV/AIDS (TN)

By: Tarun Khanna, Sonali R. Bloom and David E. Bloom
Teaching Note for [709429]. View Details
Keywords: Advertising; Emerging Markets; Health Pandemics; Announcements; Social Issues; Customers; For-Profit Firms; Business Strategy; Infrastructure; Multinational Firms and Management; Music Industry; Music Industry; Africa
Related
  • 06 Dec 2011
  • First Look

First Look: Dec. 6

corporate governance literature of the past decade has focused on identifying drivers of superior or deficient corporate governance. One of the most rigorous methodologies uses firms' reactions to industry shocks to characterize the... View Details
Keywords: Sean Silverthorne
  • Teaching Interest

Overview

Teaching has been a lifelong passion of mine. As the third generation of academics in my family, I see good teaching as a means to give back and to encourage others to share my passion for discovery. I’ve been very lucky to have many teaching opportunities, both as an... View Details
Keywords: Big Data; Technology Strategy; Machine Learning; Data Science; ＂Marketing Analytics＂; Data Visualization; Analysis; Technological Innovation; Innovation and Invention; Intellectual Property; Corporate Strategy; Software; Information Technology; Entrepreneurship; Marketing; Technology Industry; Technology Industry; Technology Industry; Technology Industry; Technology Industry
  • 01 Sep 2003
  • News

These Are the Good Old Days

Presented with thirteen job offers in 1978, Ann S. Moore accepted the one in the industry she knew she wanted to be in — magazine publishing. It also happened to be the one offering the lowest salary. “People were astounded with the... View Details
Keywords: Susan Young; Colleges, Universities, and Professional Schools; Educational Services