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      • May 1997
      • Teaching Note

      Managing Product Development: Matching Technology with Context, Instructor's Note

      By: Marco Iansiti
      This overview to Managing Product Development (MPD) both previews course material, cases, exercises, and lectures--and provides its conceptual and academic underpinnings. Additionally, this note links these materials to the activities students will be undertaking in... View Details
      Keywords: Curriculum and Courses; Product Development; Knowledge Management; Performance; Projects; Management Practices and Processes; Opportunities; Strategy; Management Analysis, Tools, and Techniques
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      Iansiti, Marco. "Managing Product Development: Matching Technology with Context, Instructor's Note." Harvard Business School Teaching Note 697-103, May 1997.
      • May 1997
      • Teaching Note

      Product Development Foundations, Instructor's Note

      By: Marco Iansiti
      As emphasized in the course overview, excellence in product development is built on three foundations: the activities aimed at generating, retaining, and integrating knowledge. They form the critical building blocks for the conceptualization and implementation of any... View Details
      Keywords: Knowledge Management; Product Launch; Infrastructure; Product Development
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      Iansiti, Marco. "Product Development Foundations, Instructor's Note." Harvard Business School Teaching Note 697-105, May 1997.
      • May 1997
      • Teaching Note

      Product Development Performance, Instructor's Note

      By: Marco Iansiti
      Focuses on what constitutes product development performance and how it is assessed. Performance, as explained in both the note and in the materials for this three-session module, refers to the performance of both the product and the organizational process producing it.... View Details
      Keywords: Management Practices and Processes; Infrastructure; Product Development; Production; Performance Evaluation
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      Iansiti, Marco. "Product Development Performance, Instructor's Note." Harvard Business School Teaching Note 697-108, May 1997.
      • April 1997
      • Background Note

      Using ABC to Manage Customer Mix and Relationships

      By: Robert S. Kaplan
      Describes applying activity-based costing to manage customer relationships. Links cost-to-serve to net margins earned with individual customers. View Details
      Keywords: Customer Relationship Management; Activity Based Costing and Management
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      Kaplan, Robert S. "Using ABC to Manage Customer Mix and Relationships." Harvard Business School Background Note 197-094, April 1997.
      • March 1997 (Revised June 1999)
      • Background Note

      Using Activity-Based Costing with Budgeted Expenses and Practical Capacity

      By: Robert S. Kaplan
      Describes how activity-based costing (ABC) should be applied with: 1) budgeted, not historical, expenses and 2) assigning the costs of capacity resources. View Details
      Keywords: Cost Accounting; Activity Based Costing and Management; Budgets and Budgeting
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      Kaplan, Robert S. "Using Activity-Based Costing with Budgeted Expenses and Practical Capacity." Harvard Business School Background Note 197-083, March 1997. (Revised June 1999.)
      • February 1997 (Revised June 1999)
      • Background Note

      Committed and Flexible Resources

      By: Robert S. Kaplan
      Stresses the difference between costs committed in advance of knowing actual demand (committed costs) and cost incurred proportional to demand. Committed costs appear fixed since their supply is independent of the amount actually used. Flexible resources are supplied... View Details
      Keywords: Cost
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      Kaplan, Robert S. "Committed and Flexible Resources." Harvard Business School Background Note 197-078, February 1997. (Revised June 1999.)
      • February 1997 (Revised July 2001)
      • Background Note

      Introduction to Activity-Based Costing

      By: Robert S. Kaplan
      Introduces the fundamental notions of activity-based costing (ABC). Motivates ABC by means of a simple example, a single and a diversified pen factory. Proceeds to show how ABC assigns costs more accurately to products and customers by: 1) identifying the activities... View Details
      Keywords: Activity Based Costing and Management
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      Kaplan, Robert S. "Introduction to Activity-Based Costing." Harvard Business School Background Note 197-076, February 1997. (Revised July 2001.)
      • February 1997 (Revised April 1997)
      • Case

      Harrington Financial Group

      By: Robert C. Merton and Alberto Moel
      In early 1997, Harrington Bank, a small Indiana savings and loan (thrift) wondered what its next move should be. Harrington was acquired in 1988 by the principals of Smith Breeden Associates, a money-management and consulting firm specializing in the application of... View Details
      Keywords: Banks and Banking; Mergers and Acquisitions; Price; Risk Management; Mortgages; Contracts; Asset Management; Investment; Financial Services Industry
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      Merton, Robert C., and Alberto Moel. "Harrington Financial Group." Harvard Business School Case 297-088, February 1997. (Revised April 1997.)
      • February 1997 (Revised January 2002)
      • Case

      Launching the BMW Z3 Roadster

      By: Robert J. Dolan and Susan M. Fournier
      James McDowell, vice president of marketing at BMW North America, Inc., must design Phase II communication strategies for the launch of the new BMW Z3 Roadster. The program follows an "out-of-the-box" prelaunch campaign centered on the placement of the product in the... View Details
      Keywords: Management Teams; Marketing Communications; Marketing Strategy; Brands and Branding; Product Launch; Product Positioning; Innovation and Invention; Auto Industry; North America
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      Dolan, Robert J., and Susan M. Fournier. "Launching the BMW Z3 Roadster." Harvard Business School Case 597-002, February 1997. (Revised January 2002.)
      • December 1996 (Revised June 2003)
      • Case

      Cynthia Hogan and the Birth of Novartis

      By: Rosabeth M. Kanter
      An American woman heads an integration office for merger transition activities between two giant Swiss pharmaceutical companies. She needed to develop an implementation plan to shape the new global powerhouse. View Details
      Keywords: Mergers and Acquisitions; Global Strategy; Organizational Design; Strategic Planning; Pharmaceutical Industry; Switzerland; United States
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      Kanter, Rosabeth M. "Cynthia Hogan and the Birth of Novartis." Harvard Business School Case 897-126, December 1996. (Revised June 2003.)
      • 1996
      • Other Unpublished Work

      Tradeoffs, Activity Systems, and the Theory of Competitive Strategy

      By: M. E. Porter
      Keywords: Competitive Strategy
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      Porter, M. E. "Tradeoffs, Activity Systems, and the Theory of Competitive Strategy." December 1996.
      • November 1996
      • Case

      Del Webb Corporation (B), The

      By: Jay W. Lorsch and Samanta Graff
      On November 16, 1987, the Del Webb board appointed Phil Dion chairman and CEO. This case outlines the development and implementation of a strategy to focus exclusively on real estate development and to liquidate all other assets. Discusses the appointment of two new... View Details
      Keywords: Crisis Management; Management Succession; Strategic Planning; Governing and Advisory Boards; Business and Shareholder Relations; Conflict of Interests; Real Estate Industry
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      Lorsch, Jay W., and Samanta Graff. "Del Webb Corporation (B), The." Harvard Business School Case 497-017, November 1996.
      • November 1996 (Revised April 1999)
      • Case

      United Way of Southeastern New England (UWSENE)

      By: Robert S. Kaplan and Ellen L. Kaplan / RA
      A regional United Way organization, a nonprofit already active in total quality management, implements a Balanced Scorecard to link its strategic planning objectives with day-to-day operations, and is able to translate its vision and strategy into objectives and... View Details
      Keywords: Balanced Scorecard; Nonprofit Organizations; Governing and Advisory Boards; Strategy; United States
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      Kaplan, Robert S., and Ellen L. Kaplan / RA. "United Way of Southeastern New England (UWSENE)." Harvard Business School Case 197-036, November 1996. (Revised April 1999.)
      • November 1996 (Revised March 2001)
      • Case

      Sime Darby Berhad (A): 1995

      By: Tarun Khanna, Michael Y. Yoshino and Danielle J. Melito
      Sime Darby is one of South Asia's largest regional conglomerates. In 1995, it is contemplating entry into the fast-growing financial services sector in Malaysia through the acquisition of a Malaysian bank. This is in keeping with its activities mirroring those of the... View Details
      Keywords: Acquisition; Business Conglomerates; Economy; Capital Markets; Emerging Markets; Business and Government Relations; Corporate Strategy; Value Creation; Financial Services Industry; Malaysia
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      Khanna, Tarun, Michael Y. Yoshino, and Danielle J. Melito. "Sime Darby Berhad (A): 1995." Harvard Business School Case 797-017, November 1996. (Revised March 2001.)
      • November – December 1996
      • Article

      What Is Strategy?

      By: M. E. Porter
      Today's dynamic markets and technologies have called into question the sustainability of competitive advantage. Under pressure to improve productivity, quality, and speed, managers have embraced tools such as TQM, benchmarking, and reengineering. Dramatic operational... View Details
      Keywords: Strategy
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      Porter, M. E. "What Is Strategy?" Harvard Business Review 74, no. 6 (November–December 1996): 61–78.
      • September 1996 (Revised July 1997)
      • Case

      Grupo Sidek (A)

      By: Kenneth A. Froot and Alberto Moel
      A large Mexican conglomerate, active in tourism, real estate, and steel, is faced with difficult macroeconomic conditions beginning with the Peso crisis of December 1994. The conglomerate had extensive dollar-indexed liabilities and was caught in a crunch when the... View Details
      Keywords: Foreign Exchange; Real Estate; Debt Policy; Tourism; Steel; Business Conglomerates; Macroeconomics; Currency Exchange Rate; Crisis Management; Valuation; Mexico
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      Froot, Kenneth A., and Alberto Moel. "Grupo Sidek (A)." Harvard Business School Case 297-022, September 1996. (Revised July 1997.)
      • Article

      U.S. Multinationals in British Manufacturing before 1962

      By: G. Jones and Frances Bostock
      This article presents a new database on U.S. multinationals active in British manufacturing between 1907 and 1962. Britain was the largest European host economy for U.S. direct investment in manufacturing and the second largest host worldwide. This article identifies... View Details
      Keywords: Production; Trade; Foreign Direct Investment; Research and Development; Business Subsidiaries; Policy; Investment; Manufacturing Industry; United States; Great Britain
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      Jones, G., and Frances Bostock. "U.S. Multinationals in British Manufacturing before 1962." Business History Review 70, no. 2 (Summer 1996): 207–256.
      • June 1996
      • Case

      Siemens Corporation (B): Corporate Advertising for 1996

      By: Stephen A. Greyser and Norman Klein
      Describes the television advertising and presents examples of the comparable print ads, then documents new measurement tools and presents the results of key surveys that address audience awareness. Also includes other relevant activities to support Siemens USA's... View Details
      Keywords: Advertising Campaigns; Learning; Balanced Scorecard; Operations; Outcome or Result; Advertising Industry
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      Greyser, Stephen A., and Norman Klein. "Siemens Corporation (B): Corporate Advertising for 1996." Harvard Business School Case 596-106, June 1996.
      • May 1996 (Revised August 2001)
      • Case

      Timberland and Community Involvement

      By: James E. Austin and Jaan Elias
      The Timberland Co., a manufacturer and retailer of footwear, outdoor apparel, and accessories, committed itself to instituting and communicating a core set of values to its employees, stockholders, and consumers. The system of beliefs emphasized community service.... View Details
      Keywords: Ethics; Values and Beliefs; Business and Community Relations; Social Enterprise; Corporate Strategy; Apparel and Accessories Industry
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      Austin, James E., and Jaan Elias. "Timberland and Community Involvement." Harvard Business School Case 796-156, May 1996. (Revised August 2001.)
      • April 1996 (Revised April 1996)
      • Case

      Activity-Based Management at Stream International

      By: Robert S. Kaplan and Norman Klein
      Stream International's Crawfordsville, Indiana facilities undertake the design and implementation of an activity-based costing project. After analyzing the costs assigned to 161 work activities, Crawfordsville managers present five proposals for change based on ABM... View Details
      Keywords: Organizational Change and Adaptation; Change Management; Activity Based Costing and Management; Indiana
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      Kaplan, Robert S., and Norman Klein. "Activity-Based Management at Stream International." Harvard Business School Case 196-134, April 1996. (Revised April 1996.)
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