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Publications

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  • All HBS Web  (209)
    • News  (72)
    • Research  (93)
    • Multimedia  (9)
  • Faculty Publications  (57)

Show Results For

  • All HBS Web  (209)
    • News  (72)
    • Research  (93)
    • Multimedia  (9)
  • Faculty Publications  (57)
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  • 04 May 2016
  • What Do You Think?

What Does Boaty McBoatface Tell Us About Brand Control on the Internet?

Show!’ Partner with a toy company and there could be a Boaty under every tree this Christmas and a Boaty Book explaining his or her research mission.’ Others were less enthusiastic. Darmody1 reminded us that, “it’s important to consider... View Details
Keywords: by James Heskett; Advertising
  • 09 Apr 2013
  • First Look

First Look: April 9

http://hbr.org/search/113045-PDF-ENG Harvard Business School Case 713-478 LEGO (A): The Crisis As this case opens, iconic toymaker LEGO stands on the brink of bankruptcy. Jørgen Vig Knudstorp, LEGO's young and newly appointed CEO, must size up changes in the View Details
Keywords: Sean Silverthorne
  • 19 Jul 2004
  • Research & Ideas

Why Innovations Sit on the Shelf

about what they've learned, and what changes they're planning. This collective, public conversation was critical when sales managers at Mattel Canada were trying to initiate a different kind of innovation: introducing a new sales channel. Due to the cyclical,... View Details
Keywords: by Michael Beer, Russell Eisenstat & Derek Schrader
  • 11 Feb 2013
  • Research & Ideas

Neuroeconomics: Eyes, Brain, Business

why the brain evolved to pay attention to other people.” The problem was that while the film's characters appeared astonishingly human in many ways, their eyes looked lifeless. Viewers were creeped out. Humans are often delighted by objects with vaguely humanoid... View Details
Keywords: by Carmen Nobel
  • 13 Mar 2014
  • Research & Ideas

Can We Get To Where We Need To Go?

Donohue, President, US Chamber of Commerce; Lowell McAdam, CEO, Verizon; Charles W. Moorman (HBS MBA '89), Chairman, Norfolk Southern; Damon Silvers (HBS MBA '95), Policy Director and Special Counsel, AFL-CIO; Gerald Storch (HBS MBA '81), former CEO View Details
Keywords: by Dina Gerdeman; Transportation; Air Transportation; Auto
  • 01 Oct 2013
  • First Look

First Look: October 1

http://hbr.org/search/612033-PDF-ENG Harvard Business School Case 413-086 Learning Resources: A Hands-On Toy Company Deals with New Challenges and Opportunities Learning Resources is a family owned educational View Details
Keywords: Sean Silverthorne
  • 21 Mar 2011
  • Research & Ideas

Are We Thinking Too Little, or Too Much?

The most captivating item in Michael Norton's office is a Star Wars The Force Trainer, a toy that allows would-be Jedi warriors to levitate a Ping-Pong ball within a tube using only the power of focused thinking. Norton, a marketing... View Details
Keywords: by Carmen Nobel
  • 02 Jan 2001
  • Research & Ideas

Gurus in the Garage

casual but cultured lifestyle of California's Napa Valley, his coach Fern Mandelbaum, cofounder of toy maker Skyline, questioned whether other Americans shared his concept of Napa. "I thought, 'Come on, Fern, I will tell you what it... View Details
Keywords: by Dorothy Leonard & Walter Swap
  • 19 Apr 2004
  • Research & Ideas

Ground-Floor Opportunities for Retail in India

goods would grow from 2 percent to 20 percent of the consumer market over the next five years. From a sector perspective, mall specialty stores that sell goods such as toys or watches should do well, said Biyani. Moderator Rangan wondered... View Details
Keywords: by Julia Hanna; Consumer Products; Retail
  • 28 Jul 2014
  • Research & Ideas

Eyes Shut: The Consequences of Not Noticing

product safety expert, and we have a shared interest in what keeps safer products from reaching the market and what keeps less safe products on store shelves. In 2002 she wrote: As the world's largest retailer and the nation's largest toy... View Details
Keywords: by Max H. Bazerman; Retail
  • 10 Jun 2014
  • First Look

First Look: June 10

toy manufacturer), they both embraced the concepts and tools of Enterprise Risk Management. Over a number of years, at both firms, risk management transformed from a collection of "off-the-shelf" acquired tools and practices... View Details
Keywords: Sean Silverthorne
  • 28 Aug 2012
  • First Look

First Look: August 28

Daniela BeyersdorferHarvard Business School Case 613-004 LEGO has emerged as one of the most successful companies in the toy industry. The case describes LEGO's gradual rise, rapid decline, and recent revitalization as it is keeping up... View Details
Keywords: Sean Silverthorne
  • 05 Aug 2008
  • First Look

First Look: August 5, 2008

unique window into gray zones through its in-depth look at the manufacture and exchange of illegal goods called homers, tolerated in a French aeronautic plant. Homers such as toys for kids, cutlery for the kitchen, or lamps for homes, are... View Details
Keywords: Martha Lagace
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