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  • February 2018 (Revised October 2020)
  • Case

The Marriott-Starwood Merger: Navigating Brand Portfolio Strategy and Brand Architecture

By: Jill Avery, Chekitan S. Dev and Laure Mougeot Stroock
In September 2016, Marriott completed its $13.3 billion acquisition of Starwood Hotels & Resorts, which added 11 brands to its already robust 19 hotel brand portfolio. Tina Edmundson, Marriott's global brand officer, was charged with making sense of the brand portfolio... View Details
Keywords: Brand Management; Brand Architecture; Brand Portfolio; Merger; Hospitality Industry; Services Marketing; Branded House; House Of Brands; Sub-branding; Marketing; Marketing Strategy; Brands and Branding; Mergers and Acquisitions; Consumer Behavior; Advertising; Tourism Industry; Tourism Industry; Tourism Industry; United States; North America; Europe; Asia
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  • February 2023 (Revised February 2025)
  • Case

Doing Business in Athens, Greece

By: Alan D. MacCormack, Carlota Moniz and Emilie Billaud
This case examines the challenges and opportunities of doing business in Greece. It highlights Greece's economic transformation in the decades leading up to 2023 in the context of its history, culture, and politics. The case gives an overview of some of the main... View Details
Keywords: Business and Government Relations; Technological Innovation; Foreign Direct Investment; Economic Growth; Financial Crisis; Tourism Industry; Tourism Industry; Tourism Industry; Greece; Athens
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  • 22 May 2017
  • Lessons from the Classroom

A Luxury Industry Veteran Teaches the Importance of Aesthetics to Budding Business Leaders

Pauline Brown joined the HBS faculty following a tenure as Chairman of North America at the French luxury goods conglomerate, LVMH Moët Hennessy Louis Vuitton. (Photo credit: Albert Cheung) To future CEOs who want to succeed in the business of making and marketing... View Details
Keywords: by Carmen Nobel; Tourism; Tourism; Tourism; Tourism
  • October 2014 (Revised August 2018)
  • Case

Caesars Entertainment

By: Janice H. Hammond and Aldo Sesia
This case describes the introduction of a regression analysis model for forecasting guest arrivals to Caesars Palace hotel in Las Vegas, Nevada. The company will use the forecast to staff the front desk in the hotel. The staff is unionized and the company has little... View Details
Keywords: Forecasting; Staffing; Gaming; Gaming Industry; Hotel Industry; Decision Making; Forecasting and Prediction; Human Resources; Selection and Staffing; Entertainment; Games, Gaming, and Gambling; Operations; Service Delivery; Service Operations; Tourism Industry; Tourism Industry; Tourism Industry; Tourism Industry; Las Vegas
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  • May 2024
  • Supplement

Forest Park Capital (B)

By: Richard S. Ruback and Royce Yudkoff
During the Covid-19 Pandemic in 2020, Betsy Harbison formed the search fund Forest Park Capital with the intention of purchasing a small business. The case conveys the details of Betsy’s final decision at the terminus of her search, between a software company... View Details
Keywords: Search Fund; Entrepreneurship Through Acquisition; Acquisition; Small Business; Cost vs Benefits; Decisions; Business Education; Corporate Entrepreneurship; Leadership Style; Leading Change; Business or Company Management; Problems and Challenges; Tourism Industry; Tourism Industry; North America; Missouri
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  • 06 May 2021
  • HBS Case

How Four Women Made Miami More Equitable for Startups

exclusion." But there were problems. The racial divide and income disparities in this highly segregated region left many women and people of color with few ways to find resources and support. This was coupled with an outmoded image of Miami as merely a View Details
Keywords: by Carolyn DiPaolo
  • September 2013 (Revised August 2015)
  • Background Note

Leadership and Teaming

By: Ethan Bernstein
Small differences in the leadership of teams can have large consequences for the success of their efforts. Many initiatives fail not because of a fatal error in judgment or insufficient ideas, knowledge, motivation, or capabilities to deliver a solution. They fail... View Details
Keywords: Teams; Teaming; Leadership And Managing People; Leadership; Team Effectiveness; Team Performance; Team Design; Team Leadership; Teamwork; Team Process; Team Function; Team Launch; 60/30/10 Rule; Team Boundary; Distribution Of Leadership Authority; Self-Managed Teams; Virtual Teams; Unbounded Teams; Acts Of Leadership; Execution Teams; Decision Making Teams; Creativity Teams; Team Size; Task Design; Team Timeline; Team Roles; Team Representation; Diversity; Team Familiarity; Collective Intelligence; Team Stages Of Development; Team Coaching; Performance Pressure; X-Teams; Team Focus; Interaction; Management Teams; Managerial Roles; Management Systems; Management Style; Management Skills; Management Practices and Processes; Organizational Design; Organizational Structure; Performance Effectiveness; Performance Efficiency; Performance Productivity; Groups and Teams; Networks; Social Psychology; Behavior; Conflict and Resolution; Creativity; Social and Collaborative Networks; Satisfaction; Prejudice and Bias; Power and Influence; Personal Characteristics; Familiarity; Cognition and Thinking; Attitudes; Projects; Organizational Culture; Organizational Change and Adaptation; Leadership Development; Leadership Style; Leading Change; Knowledge Use and Leverage; Knowledge Sharing; Collaborative Innovation and Invention; Innovation and Management; Innovation Leadership; Design; Interpersonal Communication; Tourism Industry; Tourism Industry; Tourism Industry; Tourism Industry; Tourism Industry; Tourism Industry; Tourism Industry; Tourism Industry; Tourism Industry; Tourism Industry; Tourism Industry; Tourism Industry; Tourism Industry; Tourism Industry; Tourism Industry; Tourism Industry; Tourism Industry; Tourism Industry; Tourism Industry; Tourism Industry; Tourism Industry; Tourism Industry; Tourism Industry; Tourism Industry; Tourism Industry; Tourism Industry; Tourism Industry; Tourism Industry; Tourism Industry; Tourism Industry; Tourism Industry; Tourism Industry; Tourism Industry; Tourism Industry; Tourism Industry; Tourism Industry; Tourism Industry; Tourism Industry; Tourism Industry; Tourism Industry; Tourism Industry; Tourism Industry; Tourism Industry; Tourism Industry; Tourism Industry; Tourism Industry; Tourism Industry; Tourism Industry; Tourism Industry; Tourism Industry; Tourism Industry; Tourism Industry; Tourism Industry; Tourism Industry; Tourism Industry; Tourism Industry; Tourism Industry; Tourism Industry; Tourism Industry; Tourism Industry; Tourism Industry; Tourism Industry; Tourism Industry; Tourism Industry; Tourism Industry; Tourism Industry; Tourism Industry; Tourism Industry; Asia; North and Central America; South America; Atlantic Ocean; Central Asia; Europe; Latin America; Middle East; Oceania; West Indies
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  • May 2020 (Revised March 2022)
  • Case

The Coronavirus (COVID-19) Pandemic and the Global Economy (A)

By: Alberto Cavallo and Christian Godwin
In April 2020, the world struggled to contain the exponential escalation of the coronavirus (COVID-19) pandemic. Dozens of countries had imposed restrictions on travel, work, and social gatherings. A large share of the global population was under lockdowns and... View Details
Keywords: COVID-19 Pandemic; Demand and Consumers; Supply and Industry; Finance; Central Banking; Financial Markets; International Finance; Globalization; Government and Politics; Health Pandemics; Decision Making; Macroeconomics; Employment; Crisis Management; Supply Chain; Risk and Uncertainty; Tourism Industry; Tourism Industry; Tourism Industry; Tourism Industry; Tourism Industry; Tourism Industry; Tourism Industry; Tourism Industry; Tourism Industry; Tourism Industry; Tourism Industry; Tourism Industry; Tourism Industry; Tourism Industry; Tourism Industry; Asia; China; Europe; Latin America; Africa; United States
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  • Web

Harvard Business School

He also serves as a managing director of the Pinnacle Minority Supplier Development Fund and is on the board of directors of AutoZone and the Bermuda Tourism Authority. In 2002, he was inducted into the American Advertising Federation... View Details
  • 01 Dec 2011
  • News

Rising Star

enrolling at HBS, there came a stint as manager of South Africa’s Tourism Board in Paris. As Dhlomo related to Forbes magazine (June 6, 2011), “I was in my favorite city outside South Africa and promoting my country to the French market,... View Details
Keywords: Broadcasting (except Internet); Information; Publishing Industries (except Internet); Information
  • Profile

Lisa Cousins

Why was earning your MBA at HBS important to you? I grew up in a very small town – you could call it “the middle of nowhere” – and have always been a bit of a dreamer, with aspirations to be a leader in the travel industry from a very young age. After earning my... View Details
Keywords: Services; Entertainment / Media
  • 27 May 2021
  • News

History’s Future

government hopes that the tourism industry will revitalize the region and account for 10 percent of the country’s GDP in a decade, up from just 3 percent. The work of drawing global attention to this forgotten swath of the country is part... View Details
Keywords: Museums, Historical Sites, and Similar Institutions; Arts, Entertainment
  • Profile

Jillian Dorans

Why was earning your MBA at HBS important to you? The short answer: I fell in love with hospitality. I'm what you would call a career-switcher. Three years into my management consulting career, I worked on a project for a large hotel company, and finally found that... View Details
Keywords: Services; Consulting
  • 01 Mar 2008
  • News

Faculty Research Online

innovation. Visit http://hbswk.hbs.edu/item/5799.html. The Rise of Medical Tourism Medical tourism — traveling far and wide for health care that is often better and certainly cheaper than at home — appeals... View Details
Keywords: Ambulatory Health Care Services; Health, Social Assistance; Management

    Lew R. Wasserman

    actors, directors and other staff for television programming, but also creating and producing much of the programming itself. MCA went on to buy the Universal City studio and production lot, and also invested in some tourism enterprises.... View Details
    Keywords: Entertainment & Broadcast Media
    • Profile

    Beau D'Arcy

    How was the idea for Breakwater Chicago born? "I came up with the idea for Breakwater Chicago after my business school internship at The Venetian in Las Vegas. I observed that Chicago had not yet picked up on the trend of daytime entertainment—something which had... View Details
    Keywords: Entrepreneurship; Entertainment / Media
    • Profile

    Brittani Rettig

    Your Twitter bio reads like that of a superhero ("Management consultant by day, fitness instructor & wellness blogger by night"). Can you tell us about your day and evening jobs? "By day I'm a manager at Deloitte Consulting. I work with clients in... View Details
    Keywords: Consulting; Services; Health Care
    • Profile

    Evelyne White

    Bookalokal is a social dining platform that launched in Brussels in 2012. The initial concept: Connect travelers with locals through home-cooked, gourmet meals in people's homes. Prospective diners search through Bookalokal's online database of hosts, choose a favorite... View Details
    Keywords: Technology; Services
    • Web

    Improving the Local & Regional Business Environment - Institute For Strategy And Competitiveness

    institutions, infrastructure, and regulatory framework. More about economic development and competitiveness The diamond Model Strong clusters, strong communities Building a strong local cluster improves company productivity and growth while raising regional... View Details

      Mary W. Lawrence

      or testimonials. She developed the “Quality is Job #1” campaign for Ford, the “plop, plop, fizz, fizz” campaign for Alka-Seltzer, and the “I Love New York” tourism campaign. She was inducted into the Advertising Hall of Fame, was the... View Details
      Keywords: Services