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Show Results For
- All HBS Web
(3,420)
- People (9)
- News (720)
- Research (2,192)
- Events (38)
- Multimedia (28)
- Faculty Publications (1,297)
- September–October 2021
- Article
Internalization of Advertising Services: Testing a Theory of the Firm
By: Alvin J. Silk, Birger Wernerfelt and Shuyi Yu
In 1956, a group of trade associations representing publishers and independent advertising agencies signed a consent decree aimed at ending a set of trade practices that for half a century effectively precluded advertisers from owning and operating in-house agencies.... View Details
Keywords: Internationalization; Specialization; Theory Of The Firm; Advertising Agencies; Advertising; Organizational Structure; Theory
Silk, Alvin J., Birger Wernerfelt, and Shuyi Yu. "Internalization of Advertising Services: Testing a Theory of the Firm." Marketing Science 40, no. 5 (September–October 2021): 946–963.
- January 2022 (Revised April 2025)
- Case
Steem Versus Hive: Testing Blockchain Governance
By: Shikhar Ghosh and Shweta Bagai
This case examines a pivotal governance conflict that occurred in 2020 when Justin Sun, founder of the TRON blockchain, acquired Steemit Inc., the company behind a popular social media platform operating on the Steem blockchain. Steem, launched in 2016 by Daniel... View Details
Keywords: Blockchain; Mergers and Acquisitions; Values and Beliefs; Corporate Governance; Organizational Culture; Social and Collaborative Networks; Technology Industry
Ghosh, Shikhar, and Shweta Bagai. "Steem Versus Hive: Testing Blockchain Governance." Harvard Business School Case 822-075, January 2022. (Revised April 2025.)
- June 2017
- Case
Theranos: Small Volume Blood Testing (A)
By: John A. Quelch and Irene Lu
Quelch, John A., and Irene Lu. "Theranos: Small Volume Blood Testing (A)." Harvard Business School Case 517-127, June 2017.
- September 2015 (Revised May 2017)
- Case
Merieux NutriSciences: Marketing Food Safety Testing
By: John A. Quelch and Margaret L. Rodriguez
Quelch, John A., and Margaret L. Rodriguez. "Merieux NutriSciences: Marketing Food Safety Testing." Harvard Business School Case 516-024, September 2015. (Revised May 2017.)
- August 1980 (Revised June 1983)
- Supplement
Teradyne, Inc.--1979: Semiconductor Test Division (B)
Supplements the (A) case. View Details
Keywords: Semiconductor Industry
Shapiro, Benson P. "Teradyne, Inc.--1979: Semiconductor Test Division (B)." Harvard Business School Supplement 581-024, August 1980. (Revised June 1983.)
National Customer Orientation: An Empirical Test across 112 Countries
Customer orientation is a central tenet of marketing. However, less is known about how customer orientation varies across countries and time. Mintz, Currim, and Deshpandé (Eur. J. Mark., 56: 1014–1041, 2022) propose a country-level construct, national customer... View Details
- Research Summary
Bodies at Risk: Chemicals Testing in the United States and Europe
This book project examines environmental regulation comparatively between the United States and Europe, with a focus on testing programs and controls on the manufacture of commodity and specialty chemicals. Findings thus far indicate that different relations among... View Details
- October 2009
- Journal Article
Testing the Commitment Hypothesis in Contractual Settings: Evidence from Soccer
By: Oriol Carbonell and Diego A. Comin
This paper designs and implements an empirical test to discern whether the parties to a contract are able to commit not to renegotiate their agreement. We study optimal contracts with and without commitment and derive an exclusion restriction that is useful to identify... View Details
Carbonell, Oriol, and Diego A. Comin. "Testing the Commitment Hypothesis in Contractual Settings: Evidence from Soccer." Art. 1. Journal of Quantitative Analysis in Sports 5, no. 4 (October 2009).
- 16 Mar 2016
- Video
Testing Your Social Venture: Iterating Based on Market Feedback
- 29 Jan 2019
- News
Howard Schultz Is Just Testing The Waters, Expert Says
- Response
Kiva as a Test of Our 'Societal Creativity'
Response to "Kiva and the Birth of Person-to-Person Microfinance" by Matt Flannery (Innovations case discussion) View Details
Austin, Robert D. "Kiva as a Test of Our 'Societal Creativity'." Innovations: Technology, Governance, Globalization 2, nos. 1/2 (Winter–Spring 2007): 57–62.
- Article
Organization Transformation as Punctuated Equilibrium: An Empirical Test
By: Michael Tushman and E. Romanelli
Tushman, Michael, and E. Romanelli. "Organization Transformation as Punctuated Equilibrium: An Empirical Test." Academy of Management Journal 37, no. 5 (October 1994): 1141–1166.
- January 1984 (Revised January 1989)
- Teaching Note
Teradyne, Inc.--1979: Semiconductor Test Division (A), Teaching Note
Teaching Note for (9-581-023). View Details
Keywords: Semiconductor Industry
Test Your Board’s Readiness for the Post-Covid Era
Research suggests that well-run boards take the process of self-evaluation quite seriously, often using a combination of director surveys and personal interviews to assess the functioning and effectiveness of the board, its committees, and its individual members.... View Details
- March 2020
- Case
Thingtesting: Launching a Brand Discovery and Testing Digital Community
By: Ayelet Israeli and Jill Avery
Thingtesting, a brand discovery and testing digital community devoted to uncovering and exploring direct-to-consumer brands, had just received seed funding and was contemplating a second year of growth. The new year brought many challenges, as founder Jenny Gyllander... View Details
Keywords: Influencer Marketing; Monetization; Female Ceo; Female Entrepreneur; Female Protagonist; Influencers; Influencer; Direct-to-consumer; Marketing; Brands and Branding; Marketing Strategy; Venture Capital; Entrepreneurship; Marketing Communications; Consumer Products Industry; Financial Services Industry; Advertising Industry; London; United Kingdom; United States; Europe; North America
Israeli, Ayelet, and Jill Avery. "Thingtesting: Launching a Brand Discovery and Testing Digital Community." Harvard Business School Case 520-086, March 2020.
- Research Summary
Portfolio Betas Do Not Make for Better Asset Pricing Tests
Many papers claim that because using portfolios instead of individual stocks as test assets minimizes idiosyncratic volatility, their use also yields more precise estimates of risk premia. I show that while portfolio formation does lead to more efficient beta... View Details
- 03 Mar 2008
- Working Paper Summaries
Testing a Purportedly More Learnable Auction Mechanism
- 2009
- Other Book
A Test of a Company's Business Model
By: Kenneth A. Merchant and Tatiana Sandino
Merchant, Kenneth A., and Tatiana Sandino. A Test of a Company's Business Model. Chartered Institute of Management Accountants, 2009.
- 29 Nov 2016
- News
Donald Trump’s ‘truths’ often fail the test
- 13 May 2015
- Blog Post
Former Engineer Gives Consulting a Test Drive
The majority of HBS students choose to do an internship in between their first and second years. Some students choose to continue down paths they pursued prior to business school, while others use the summer to try out new function areas or industries. Nneka Ezeigwe... View Details