Publications

April 2003
Case

Sunk Costs: The Plan to Dump the Brent Spar (A)

This case explores the conflict between Shell Oil and Greenpeace over Shell's plans to sink the aging Brent Spar oil platform in the North Atlantic. It details the tactics Greenpeace employed and examines Shell's responses. View Details

Keywords: Alliances; Crisis Management; Environmental Sustainability; Mining Industry; Energy Industry; North America

Career Coach

Aspen Wang

Aspen wants to empower students to pursue a career that truly fits their needs. From exploring what matters to the individual for those who are undecided, to looking more tactically at what it means to conduct a structured or a networked... View Details

2012
Article

Antitrust Scrutiny of Google

By: Benjamin Edelman

I evaluate antitrust claims against Google and propose possible remedies. While Google's specific tactics are often novel, I show connections to practices deemed unlawful over a period of decades, and I identify remedies well grounded in antitrust precedent. View Details

Keywords: Competition; Antitrust; Google; Search; Non-price Terms; Digital Marketing; Lawsuits and Litigation; Advertising Industry; Information Technology Industry

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January 1980 (Revised April 1980)
Background Note

Bargaining Strategies: Collaborative vs. Competitive Approaches

Note describes aspects of bargaining situations that point toward either collaborative or distributive bargaining strategies. Focuses on the nature of the issues, the relationship between the negotiators, and broader contextual factors, and how these variables... View Details

Keywords: Negotiation Tactics; Negotiation Style

July 2003 (Revised February 2004)
Background Note

M&A Legal Context: Hostile Takeovers

By: Carliss Y. Baldwin, Constance E. Bagley and James Quinn

Introduces students to the main tactical maneuvers used by hostile bidders, including bear hugs, proxy fights, tender offers, and toeholds. Also describes how, in the United States, tender offers are regulated by the federal government via the Williams Act. View Details

Keywords: Acquisition; Cash; Governing Rules, Regulations, and Reforms; Code Law; Bids and Bidding; United States

January 2005 (Revised February 2005)
Case

Ray Rogers and the Corporate Campaign (A)

By: James K. Sebenius and Michael A. Wheeler

Sets the stage for analyzing the strategy of labor organizer Ray Rogers in bringing J.P. Stevens to the bargaining table when conventional union tactics failed. Though set in the specific context of labor-management relations, it illustrates much more fundamental... View Details

Keywords: Strategy; Negotiation Preparation; Negotiation Tactics; Labor Unions; Labor and Management Relations; Manufacturing Industry; United States

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February 2022 (Revised March 2022)
Case

Hertz in Bankruptcy: A Wild Ride in Pandemic Times

By: Samuel Antill, Stuart Gilson and Kristin Mugford

Hertz filed for Chapter 11 bankruptcy in response to asset-backed securities (ABS) obligations and the COVID-19 pandemic. Enthusiastic Robinhood investors and shrewd negotiating tactics helped Hertz stabilize. Roughly nine months into the bankruptcy, Hertz received... View Details

Keywords: Bankruptcy Reorganization; COVID-19 Pandemic; Insolvency and Bankruptcy; Health Pandemics; Valuation; Capital Structure; Negotiation; Private Equity; Travel Industry; United States

26 Jun 2015
News

Linda Hill: How to manage for collective creativity.

24 Oct 2011
News

In Hiring and Promoting, Look Beyond Results

December 1993 (Revised August 1998)
Case

Bitter Competition: The Holland Sweetener Company versus NutraSweet (A)

The NutraSweet Co. has very successfully marketed aspartame, a low-calorie, high-intensity sweetener, around the world. NutraSweet's position was protected by patents until 1987 in Europe, Canada, and Japan, and until the end of 1992 in the United States. The case... View Details

Keywords: Patents; Competitive Strategy; Food and Beverage Industry; Canada; Japan; United States; Europe

July 1999 (Revised January 2003)
Case

Harley-Davidson Motor Company: Enterprise Software Selection

Describes Harley-Davidson's decision process for defining and selecting an enterprise-wide procurement software package and the institutional changes introduced as part of this process. Tells the story of Harley-Davidson's approach in developing integrated business... View Details

Keywords: Organizational Change and Adaptation; Information Technology; Groups and Teams; Software; Motorcycle Industry

Career Coach

Ryan Kennedy

Ryan offers experience from across the for profit, non-profit, and government sectors. Most recently, Ryan worked at early-stage fintech startups in several roles: product manager, risk management, operations, and project management. He’s seen the day-to-day for... View Details

Career Coach

Jon Puz

Jon (HBS ’08) draws on his healthcare, technology and entrepreneurship experiences to help students and alumni. As an entrepreneur and executive, Jon has served in leadership roles with companies ranging from early stage to those with $500M+ in annual revenue and from... View Details

May 2013
Article

The Performance Frontier: Innovating for a Sustainable Strategy

By: Robert G. Eccles and George Serafeim

By now most companies have sustainability programs. They're cutting carbon emissions, reducing waste, and otherwise enhancing operational efficiency. But a mishmash of sustainability tactics does not add up to a sustainable strategy. To endure, a strategy must address... View Details

Keywords: Sustainability; Innovation; Environment; Corporate Reporting; Corporate Social Responsibility; Governance; Strategy; Value; Corporate Social Responsibility and Impact; Performance; Environmental Sustainability; Innovation and Invention

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Register to Read

People, including negotiators, lie every day, so when you're trying to make a deal, it's important to defend against deception. The best strategy, says the author, is to focus not on detecting lies but on preventing them. She outlines five tactics that research has... View Details

23 Jul 2001
Research & Ideas

How the Giants of Enterprise Seized the Future

The distinguishing characteristic of the giants of enterprise is that they live in the future. And the future for them is not some fantasy world where trees grow in the sky. It is real—it has a concrete existence in their minds. Why? Because to the giants of... View Details

Keywords: by Richard S. Tedlow

December 1997 (Revised December 1998)
Case

ArthroCare

A young company in the medical devices area, ArthroCare, has been public for six months, and its stock--after initially performing very well--is now dropping. At the same time, the company is confronted with several tactical decisions that could impact near-term... View Details

Keywords: Public Ownership; Decisions; Equity; Medical Devices and Supplies Industry

2012
Other Unpublished Work

Strategic responses to collective activism in the U.S. biomass sector

By: Shon R. Hiatt

Almost all companies face constraints and pressure from collective activists. Using tactics such as protests, boycotts, and lobbying, social movement organizations and collective actors can draw significant media attention to issues facing industries and organizations,... View Details

Keywords: Environmental Sustainability; Business and Community Relations; Social and Collaborative Networks; Governing Rules, Regulations, and Reforms; Identity; Forest Products Industry; United States