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January 2017
Teaching Note

The Park Hotels: Revitalizing an Iconic Indian Brand

By: Jill Avery and Chekitan S. Dev

Priya Paul, chairwoman of The Park Hotels, an award-winning portfolio of thirteen boutique hotels scattered across India, was in the midst of a brand revitalization program. Landor Associates, a leading brand consultancy, had identified three areas of concern: the... View Details

Keywords: Brand Management; Brand Positioning; Brand Portfolio Strategy; Brand Architecture; Brand Repositioning; Target Market; Hospitality; Hotel Industry; Marketing; Brands and Branding; Marketing Strategy; Service Delivery; Travel Industry; Service Industry; India; Asia

November 2022
Case

Wendy Estrella: Scaling Multiple Businesses

By: Jeffrey J. Bussgang and Sarah Mehta

Entrepreneur Wendy Estrella, a self-made, Latina millionaire based in Lawrence, Massachusetts, is attempting to simultaneously scale her law practice as well as her property management and development company. What path should she take for each and can she do it all,... View Details

Keywords: Business Ventures; Change; Competency and Skills; Decision Making; Demographics; Entrepreneurship; Personal Development and Career; Legal Services Industry; Real Estate Industry; Massachusetts

October 2023 (Revised November 2023)
Case

Recycle & Re-Match: The Future of Soccer Turfs

By: George Serafeim, Lena Duchene and Carlota Moniz

By August 2023, Re-Match, an artificial turf waste-to-value company, had operations in Denmark and the Netherlands and had recycled over 160,000 tons of waste and plastic fiber. With recent capital injection from the VC firm Verdane and a dual revenue business model,... View Details

December 2018 (Revised June 2021)
Case

Bulb 2015: Foundation

By: John R. Wells and Benjamin Weinstock

In late August 2015, Amit Gudka and Hayden Wood, co-founders of Bulb, Ltd (Bulb), were ready to offer affordable renewable energy to the United Kingdom’s 27 million households. They hoped to capitalize on the hundreds of thousands of customers switching their energy... View Details

January 2022 (Revised September 2023)
Case

Simplifyy

By: Paul A. Gompers and Alicia Dadlani

Jake Lisby, co-founder and CEO of Simplifyy, a property technology startup in Kansas City, Missouri, was both exhausted and exhilarated by the flurry of activity surrounding the pivot of the business model in late 2021. Simplifyy, a venture-backed PropTech company, was... View Details

Keywords: SaaS; SaaS Business Models; Business Model; Business Startups; Small Business; Geographic Location; Technological Innovation; Information Technology; Transformation; Problems and Challenges; Real Estate Industry; Information Technology Industry; United States; Missouri

May 2019 (Revised February 2020)
Case

Bill Cummings: The Cummings Way

By: Christina R. Wing, Robert F. White and Michael Norris

In 2019, Bill Cummings, founder of Cummings Properties and Cummings Foundation and billionaire signer of the Giving Pledge, is winding down his roles at his company and foundation. How should the management move the company forward? View Details

Keywords: Real Estate Development; Philanthropy; Family Business; Nonprofit Organizations; Philanthropy and Charitable Giving; Management Succession; Real Estate Industry; United States; Boston

April 2006 (Revised March 2007)
Case

Southern States Communications

By: Constance E. Bagley and Michael B. Keating

Managers receiving letters claiming that their products or services violate the intellectual property rights of another sometimes have a tendency to ignore them after their technical staff advises them that the claims have no merit. Illustrates the perils of that... View Details

Keywords: Risk Management; Patents; Lawsuits and Litigation

December 1999 (Revised October 2006)
Case

Praedium Corporation

By: Henry B. Reiling and Catherine M. Conneely

George Hicks and Patricia Ferrey, primary shareholders of the Praedium Corp., faced a dilemma that could dissolve their real estate management company. Praedium received an attractive offer to lease one of its properties, however, Hicks did not want to terminate the... View Details

Keywords: Leasing; Property; Taxation; Investment Return; Real Estate Industry; Construction Industry

December 1993 (Revised April 2006)
Case

Marriott Corporation (A)

By: Lynn S. Paine and Charles A. Nichols

Marriott Corp.'s chairman and CEO must decide whether to recommend a restructuring of the company to the board of directors. The proposal he is considering would split the Marriott Corp., a premier hotel developer, owner, and manager, into two separate companies by a... View Details

Keywords: Business or Company Management; Restructuring; Governing and Advisory Boards; Decision Making; Ethics; Management Teams; Business and Shareholder Relations; Accommodations Industry

December 1994 (Revised December 1995)
Case

The JKJ Pension Fund

By: William J. Poorvu and John H. Vogel Jr.

The JKJ pension fund currently has $187 million invested in 14 properties. Sarah Griffin, the portfolio manager for real estate, needs to value each of the properties and recommend which ones should be sold and which ones to hold. She further needs to recommend... View Details

Keywords: Property; Investment Portfolio; Valuation; Investment Funds; Financial Management; Real Estate Industry; Financial Services Industry

10 Oct 2023
Cold Call Podcast

Scaling Two Businesses Against the Odds: Wendy Estrella’s Founder’s Journey

Keywords: Re: Jeffrey J. Bussgang; Legal Services; Real Estate

15 Feb 2016
Working Paper Summaries

Replicating Private Equity with Value Investing, Homemade Leverage, and Hold-to-Maturity Accounting

Keywords: by Erik Stafford; Banking; Financial Services

24 Oct 2005
Research & Ideas

IPR: Protecting Your Technology Transfers

The competitiveness of many multinational companies depends on their ability to transfer intellectual property and other intangible assets to their worldwide production processes. These sources of competitive advantage can be anything... View Details

Keywords: by Cynthia Churchwell

September 2018
Case

OYO: Creating Effective Spaces

By: Das Narayandas, Sunil Gupta, Rachna Tahilyani and Mahima Rao-Kachroo

Twenty-four-year old Ritesh Agarwal, founder and CEO of India-based online hotel branding network OYO Rooms, has tackled the issue of unreliability in India's highly fragmented budget hotel industry. In 2018, OYO branded 8,500 properties across 200 cities and managed... View Details

Keywords: Technology; Accomodation; App Development; Operations And Processes; Innovation; Strategy; Change Management; Entrepreneurship; Information Technology; Research; Marketing; Operations; Innovation Strategy; Sales; Accommodations Industry; India; South Asia

30 Oct 2018
Working Paper Summaries

The Value Structure of Technologies, Part 2: Technical and Strategic Bottlenecks as Guides for Action

Keywords: by Carliss Y. Baldwin; Air Transportation; Transportation; Manufacturing

January 2015
Case

Cresud and Argentina

By: David E. Bell and Mary Shelman

Argentina-based Cresud managed 1 million hectares (2.5 million acres) of land in South America. For 20 years, the publicly traded company's strategy had been to acquire underutilized properties and turn them into productive farmland for cattle and crops. In 2014,... View Details

Keywords: Argentina; Farmland Ownership; Farming; Government Agricultural Policy; Agribusiness; Agriculture and Agribusiness Industry; Argentina; South America

September 2007
Supplement

Ravi Venkatesan, Chairman, Microsoft India

By: Tarun Khanna and Krishna G. Palepu

Ravi Venkatesan, chairman of Microsoft India, discusses market entry, localization, and intellectual property rights in emerging markets. View Details

Keywords: Multinational Firms and Management; Intellectual Property; Emerging Markets; Market Entry and Exit; Information Technology Industry; India

February 2006 (Revised February 2007)
Case

Barry Riceman at NetD (A)

Brandon Fogg must solve two seemingly unrelated problems in his management of creative R&D professionals. First, despite having hired brilliant research professionals, his firm is having problems commercializing their ideas. Second, his most brilliant engineer has... View Details

Keywords: Intellectual Property; Knowledge Management; Contracts; Research and Development; Creativity; Commercialization

September 2012 (Revised December 2013)
Case

Intel: Strategic Decisions in Locating a New Assembly and Test Plant (A)

By: Juan Alcacer and Kerry Herman

In mid-2005, Intel is examining its options for where to locate its next assembly and test plant. On its short list of potential sites include locations in China, India, Thailand, and Vietnam. Each country has its own unique benefits and risks related to... View Details

Keywords: Strategic Positioning; Location Choices; Location Strategies; Technology; Geographic Location; Global Strategy; Information Technology; Strategy; Technology Industry; United States; China; India; Thailand; Viet Nam

January 1991 (Revised January 1992)
Supplement

IBM-Fujitsu Settlement

By: Joseph L. Badaracco Jr.

Describes the decision by the arbitrators chosen to resolve the intellectual property dispute between IBM and Fujitsu. View Details

Keywords: Decisions; Intellectual Property; Business or Company Management; Conflict Management

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