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  • All HBS Web  (5,993)
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  • November 1996 (Revised June 1999)
  • Case

Living on Internet Time: Product Development at Netscape, Yahoo!, NetDynamics, and Microsoft

By: Marco Iansiti and Alan D. MacCormack
Describes how four companies in the Internet software market approach product development. Drawing upon short case studies of three recent projects, students are invited to synthesize the common attributes of development practice in turbulent environments. View Details
Keywords: Product Development; Internet and the Web; Applications and Software; Situation or Environment; Volatility; Risk and Uncertainty; Research and Development; Information Technology Industry; United States
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Iansiti, Marco, and Alan D. MacCormack. "Living on Internet Time: Product Development at Netscape, Yahoo!, NetDynamics, and Microsoft." Harvard Business School Case 697-052, November 1996. (Revised June 1999.)
  • 1997
  • Article

Continuous Improvement and Inter-Project Learning in New Product Development

By: Roberto Verganti
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Bartezzaghi, Emilio, Mariano Corso, and Roberto Verganti. "Continuous Improvement and Inter-Project Learning in New Product Development." International Journal of Technology Management 14, no. 1 (1997): 116–138.
  • February 1996
  • Case

Active Coatings, Inc. (A): Challenges in Managing Product Development

Two entrepreneurs face a tough decision when confronted with disappointing test results from the medical application they have chosen to commercialize their innovative process technology. They must decide whether to redesign the technology's current lead-application or... View Details
Keywords: Risk and Uncertainty; Decision Choices and Conditions; Product Development
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Teisberg, Elizabeth O., and James Leonard. "Active Coatings, Inc. (A): Challenges in Managing Product Development." Harvard Business School Case 796-061, February 1996.
  • March 2000
  • Article

The Effect of 'Front-Loading' Problem-Solving on Product Development Performance

By: S. Thomke and T. Fujimoto
Keywords: Product; Research and Development; Performance
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Thomke, S., and T. Fujimoto. "The Effect of 'Front-Loading' Problem-Solving on Product Development Performance." Journal of Product Innovation Management (March 2000): 1999–2000. (Winner of Shingo Prize for Excellence in Manufacturing Research presented by Jon M. Huntsman School of Business​.)
  • 1991
  • Article

High Performance Product Development in the World Auto Industry

By: K. B. Clark
Keywords: Product; Research and Development; Auto Industry
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Clark, K. B. "High Performance Product Development in the World Auto Industry." International Journal of Vehicle Design 12, no. 2 (1991): 105–131.
  • 1994
  • Article

Prototyping: A Tool for Rapid Learning in Product Development

By: M. Iansiti and P. Barkan
Keywords: Learning; Product; Research and Development
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Iansiti, M., and P. Barkan. "Prototyping: A Tool for Rapid Learning in Product Development." Simultaneous Engineering Journal (1994).
  • Article

Agile Product Development: Managing Development Flexibility in Uncertain Environments

By: S. Thomke and D. Reinersten
Keywords: Research and Development; Product; Management; Risk and Uncertainty
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Thomke, S., and D. Reinersten. "Agile Product Development: Managing Development Flexibility in Uncertain Environments." California Management Review 41, no. 1 (Fall 1998): 8–30. (Translated into German and reprinted in Harvard Business Manager (May 1999). Also reprinted in Engineering Management Review 28, no. 1 (2000), special issue on Strategy and New Product Design.)
  • 2003
  • Other Unpublished Work

A Review of Commitment Savings Products in Developing Countries

By: Nava Ashraf, Nathalie Gons, Dean Karlan and Wesley Yin
Keywords: Saving; Developing Countries and Economies; Financial Instruments
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Ashraf, Nava, Nathalie Gons, Dean Karlan, and Wesley Yin. "A Review of Commitment Savings Products in Developing Countries." ERD Working Paper, July 2003.
  • July 1991 (Revised March 1992)
  • Background Note

Matching the Process of Product Development to Its Context

By: Robert J. Dolan
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Dolan, Robert J. "Matching the Process of Product Development to Its Context." Harvard Business School Background Note 592-009, July 1991. (Revised March 1992.)
  • September 2022
  • Article

Find and Replace: R&D Investment Following the Erosion of Existing Products

By: Joshua L. Krieger, Xuelin Li and Richard T. Thakor
How do innovative firms react when existing products experience negative shocks? We explore this question with detailed project-level data from drug development firms. Using FDA Public Health Advisories as idiosyncratic negative shocks to approved drugs, we first... View Details
Keywords: R&D Investments; Drug Development; Product Shocks; M&A; Biopharmaceutical Industry; FDA; System Shocks; Research and Development; Investment; Decision Making; Pharmaceutical Industry
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Krieger, Joshua L., Xuelin Li, and Richard T. Thakor. "Find and Replace: R&D Investment Following the Erosion of Existing Products." Management Science 68, no. 9 (September 2022): 6552–6571.
  • May 2019
  • Supplement

How Do You Decide Which Products to Develop First?

By: Michael W. Toffel
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Toffel, Michael W. "How Do You Decide Which Products to Develop First?" Harvard Business School Multimedia/Video Supplement 619-708, May 2019.
  • February 1996
  • Supplement

Active Coatings, Inc. (B): Challenges in Managing Product Development

Supplements the (A) case. View Details
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Teisberg, Elizabeth O., and James Leonard. "Active Coatings, Inc. (B): Challenges in Managing Product Development." Harvard Business School Supplement 796-062, February 1996.
  • March 2022
  • Article

Learning to Rank an Assortment of Products

By: Kris Ferreira, Sunanda Parthasarathy and Shreyas Sekar
We consider the product ranking challenge that online retailers face when their customers typically behave as “window shoppers”: they form an impression of the assortment after browsing products ranked in the initial positions and then decide whether to continue... View Details
Keywords: Online Learning; Product Ranking; Assortment Optimization; Learning; Internet and the Web; Product Marketing; Consumer Behavior; E-commerce
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Ferreira, Kris, Sunanda Parthasarathy, and Shreyas Sekar. "Learning to Rank an Assortment of Products." Management Science 68, no. 3 (March 2022): 1828–1848.
  • 09 Nov 2017
  • Working Paper Summaries

Intermediation in the Supply of Agricultural Products in Developing Economies

Keywords: by Kris Johnson Ferreira, Joel Goh, and Ehsan Valavi
  • 2008
  • Working Paper

Product Development and Learning in Project Teams: The Challenges are the Benefits

By: Amy C. Edmondson and Ingrid M. Nembhard
The value of teams in new product development (NPD) is undeniable. Both the interdisciplinary nature of the work and industry trends necessitate that professionals from different functions work together on development projects to create the highest quality product in... View Details
Keywords: Competency and Skills; Learning; Management Skills; Product Development; Projects; Groups and Teams; Conflict Management; Social and Collaborative Networks
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Edmondson, Amy C., and Ingrid M. Nembhard. "Product Development and Learning in Project Teams: The Challenges are the Benefits." Harvard Business School Working Paper, No. 08-046, January 2008.
  • 2020
  • Book

Healthy Buildings: How Indoor Spaces Drive Performance and Productivity

By: Joseph Allen and John D. Macomber
By the time you reach 80, you will have spent 72 years of your life indoors. Like it or not, humans have become an indoor species. This means that the people who design, build, and maintain our buildings can have a major impact on our health.
Ever feel tired... View Details
Keywords: Architecture; Real Estate Development; Air Pollution; Air Quality; Public Health; Productivity Gains; Buildings and Facilities; Health; Pollutants; Performance Productivity; Construction Industry
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Allen, Joseph, and John D. Macomber. Healthy Buildings: How Indoor Spaces Drive Performance and Productivity. Cambridge, MA: Harvard University Press, 2020.
  • 26 Aug 2001 - 30 Aug 2001
  • Conference Presentation

Developing Products on Internet Time: Managing Innovation in Turbulent Environments

By: Alan MacCormack
Keywords: Product Development; Internet and the Web; Innovation and Invention; Management
Citation
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MacCormack, Alan. "Developing Products on Internet Time: Managing Innovation in Turbulent Environments." Paper presented at the European Doctoral Summer School on Technology Management, Como, Italy, August 26–30, 2001.
  • 1994
  • Chapter

The Product Development Imperative: Competing in the New Industrial Marathon

By: K. B. Clark and T. Fujimoto
Keywords: Product Development; Competitive Advantage
Citation
Related
Clark, K. B., and T. Fujimoto. "The Product Development Imperative: Competing in the New Industrial Marathon." In The Relevance of a Decade: Essays to Mark the First Ten Years of the Harvard Business School Press, edited by Paula B. Duffy. Boston, MA: Harvard Business School Press, 1994.
  • July 2016
  • Case

Product Portfolio Management at Genentech

By: Kevin Schulman and Jamie Gresh
Genentech, long the darling of the biotechnology industry, was acquired by Swiss pharmaceutical company Roche in 2009. The combined company retains the name Genentech in the US, but must now move to achieve the promises made at the time of this merger—to build from... View Details
Keywords: Portfolio Management; Drug Development; Postmerger Integration; Marketing Strategy; Mergers and Acquisitions; Integration; Biotechnology Industry; Pharmaceutical Industry; United States
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Schulman, Kevin, and Jamie Gresh. "Product Portfolio Management at Genentech." Harvard Business School Case 317-012, July 2016.
  • May 2021
  • Article

Private and Social Returns to R&D: Drug Development and Demographics

By: Efraim Benmelech, Janice Eberly, Dimitris Papanikolaou and Joshua Krieger
Investment in intangible capital such as R&D has increased dramatically since the 1990s. However, productivity growth remains sluggish in recent years. One potential reason is that a significant share of the increase in intangible investment is geared toward consumer... View Details
Keywords: Drug Development; Research and Development; Investment Return; Demographics; Pharmaceutical Industry
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Benmelech, Efraim, Janice Eberly, Dimitris Papanikolaou, and Joshua Krieger. "Private and Social Returns to R&D: Drug Development and Demographics." AEA Papers and Proceedings 111 (May 2021): 336–340.
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