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Show Results For
- All HBS Web
(218)
- News (97)
- Research (83)
- Events (1)
- Multimedia (3)
- Faculty Publications (12)
- 18 Sep 2017
- Research & Ideas
'Likes' Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing
when an organization invites public input, it should also be prepared to lose its grip on a campaign, as the UK’s National Environment Research Council found out when it created a citizen poll to suggest a title for a ship and ended up... View Details
- Web
Engagement - Christensen Center for Teaching & Learning
realistic was the interaction?" “What was surprising?” “Why did you say/do XYZ?” “What would you have done differently?” “Why are these conversations so hard?” Votes In-class votes (by hand or with voting tool) and pre-class electronic surveys View Details
- 06 Oct 2010
- Research & Ideas
John Kotter: Four Ways to Kill a Good Idea
time or date. They make what may seem like a logical suggestion but which, if accepted, will make the project miss its window of opportunity. Death-by-delay tactics can force so many meetings or so many straw polls that momentum is lost,... View Details
Keywords: by John Kotter & Lorne A. Whitehead
- 29 Jan 2021
- Op-Ed
How Influencers, Celebrities, and FOMO Can Win Over Vaccine Skeptics
“shots-in-arms” problem. In the United States, polls suggest that about 40 percent of adults prefer to not take the vaccine. In France, Russia, South Africa, Japan, Italy, Spain, and Germany, between a third and half of adults do not plan... View Details
- 08 Dec 2020
- Research & Ideas
Why Companies Hunt for Talent on Digital Platforms, Not in Resume Piles
contracted the national polling company CivicScience to survey more than 13,000 workers from a variety of industries across the country. They found that nearly 18 percent of workers were recruited to their positions by a firm or an... View Details
- 04 Feb 2014
- What Do You Think?
Has Listening Become a Lost Art?
recorded voice thanked me for cooperating and assured me that the poll would take only two minutes. The first question was, "On a scale of 1 (low) and 5 (high) how would you rate your overall experience?" I pressed the "1" on my phone.... View Details
Keywords: by James Heskett
- Web
2022 Reunion Presentations - Alumni
Peter Tufano, Sandra Sucher, and researchers at Edelman have collected and analyzed data from 14 countries about whose interests should be prioritized. In this session, we will poll alumni about how they conceive of the role of... View Details
- 03 Nov 2021
- Blog Post
Recent Grad Reflections: From Being Cold Called to Becoming a Case Protagonist
poll for the case had a fully split vote across four different options, and the most thought-provoking debates started from this place of no consensus, with students advocating for conflicting positions. Some of the most insightful... View Details
- 21 Feb 2019
- Research & Ideas
Voter ID Laws Don't Work (But They Don't Hurt Anything, Either)
registration costs and long travel and waiting time in areas with low polling station density. Similarly, there is a real need to improve citizens' faith in US elections, but again, this may be more effectively addressed by upgrading... View Details
Keywords: by Sean Silverthorne
- 21 Feb 2005
- Op-Ed
Is Business Management a Profession?
Repeated and, as of this writing, ongoing revelations of corporate wrongdoing over the past two years have eroded public trust in business institutions and executives to levels not seen in decades. A recent Gallup poll indicates that... View Details
- 05 Sep 2019
- Sharpening Your Skills
Making the Right Technical Hire
Mythical Person Month” OR “Nine women can’t make a baby in one month” just sayin’.) There are also many blog posts explaining why full stack engineers are unicorns. Yet, when I did my latest poll on Twitter on top hiring priorities this... View Details
- 06 Aug 2019
- Cold Call Podcast
Super Bowl Ads Sell Products, but Do They Sell Brands?
by these smart devices. There was another theme around women's empowerment, right? I think the women's empowerment theme will quite possibly resonate into the next Super Bowl. Kenny: We have time for one more question, folks. Speaker 4: You mentioned that there are a... View Details
- 01 Mar 2014
- News
The New Venture Competition's Digital Democracy
winners will now face virtual judges, with online polling deciding the winners in two categories—each carrying a $25,000 prize. HBS alumni and students can visit the NVC site to learn about the finalists and watch their video pitches.... View Details
Keywords: New Venture Competition
- 07 Oct 2024
- Research & Ideas
Election 2024: Why Demographics Won't Predict the Next President
Pundits love a political horse race, parsing the latest polls to predict who might win an election. And in the final runup to the US presidential contest, these forecasts can influence markets and shape public opinion and policies. But as... View Details
Keywords: by Jay Fitzgerald
- Web
A-Z List of Tools | Information Technology
Simulations D Dropbox Duo (two-step verification) E EMS/Room Reservation System Endnote G Generative AI Tools at HBS H HarvardKey HBS Poll HUBS (Harvard University Budgeting System) HUIT ServiceNow Hybrid Launch Tool I Ivanti Secure... View Details
- 01 Jun 2016
- News
Research Brief: The High Cost of Election Expectations
Pons. “They also wanted people to trust that the election was fair and transparent.” The results were mixed. Voter turnout by those who received the texts did increase by up to 2 percent at some polling stations. Yet those who received... View Details
Keywords: Erin Peterson
- 17 Jan 2008
- Research & Ideas
If Marketing Experts Ran Elections
Maybe they have to register in advance, wait in line at the polling station, and use an out-of-date polling machine to do so. The commercial marketplace is much more convenient. Consumers can cast their... View Details
Keywords: by John A. Quelch
- 10 Oct 2018
- Research & Ideas
The Legacy of Boaty McBoatface: Beware of Customers Who Vote
Procedural Justice and the Risks of Consumer Voting, written with Darden School of Business Assistant Professor Tami Kim and Harvard Kennedy School Professor Todd Rogers. Name this space These days, firms encourage customers to vote on everything. You can thank online... View Details
- 04 May 2016
- What Do You Think?
What Does Boaty McBoatface Tell Us About Brand Control on the Internet?
When Should Control Over a Brand Be Ceded to the Public? The verdict is in. Our hardly scientific poll has endorsed the name of Boaty McBoatface for the new research vessel being commissioned by the UK’s National Environment Research... View Details
- 01 Jan 2010
- News
Susan L. Decker, MBA 1986
magazine’s poll of money managers. She eventually went on to serve as global head of research, where she helped design and build DLJ’s global equity research business. Decker’s next move was to one of the companies she had worked with as... View Details