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Show Results For
- All HBS Web
(3,422)
- People (16)
- News (825)
- Research (1,732)
- Events (22)
- Multimedia (18)
- Faculty Publications (923)
- February 2019 (Revised June 2019)
- Case
Where to Grow Next at Online Marketplace OLX
By: Thales Teixeira, Leandro A. Guissoni and Samy Dana
The CEO of OLX Brazil, an online classifieds platform business, is debating among multiple paths to grow sustainably (i.e., profitably) without the need for investor money. The options under consideration are (1) penetration growth by focusing on the core, (2) new... View Details
Keywords: Online Marketplace; Growth; Customer Acquisition; Facebook; Two-sided Network; E-commerce; Classifieds; Naspers; Schibsted; Innovation; Startup; Digital Platforms; Internet and the Web; Growth and Development Strategy; Business Model; Innovation and Invention; Business Startups; Decision Choices and Conditions; Brazil
Teixeira, Thales, Leandro A. Guissoni, and Samy Dana. "Where to Grow Next at Online Marketplace OLX." Harvard Business School Case 519-064, February 2019. (Revised June 2019.)
Estimating Causal Peer Influence in Homophilous Social Networks by Inferring Latent Locations
Social influence cannot be identified from purely observational data on social networks, because such influence is generically confounded with latent homophily, that is, with a node’s network partners being informative about the node’s attributes and therefore... View Details
- December 2020
- Article
Why Connect? Moral Consequences of Networking with a Promotion or Prevention Focus
By: F. Gino, T. Casciaro and M. Kouchaki
Networks are a key source of social capital for achieving goals in professional and personal settings. Yet, despite the clear benefits of having an extensive network, individuals often shy away from the opportunity to create new connections because engaging in... View Details
Keywords: Networking; Impurity; Morality; Motivation; Regulatory Focus; Networks; Attitudes; Moral Sensibility
Gino, F., T. Casciaro, and M. Kouchaki. "Why Connect? Moral Consequences of Networking with a Promotion or Prevention Focus." Journal of Personality and Social Psychology 119, no. 6 (December 2020).
- November 2011
- Article
Social Strategies That Work
By: Mikolaj Jan Piskorski
Although most companies have collected lots of friends and followers on social platforms such as Facebook, few have succeeded in generating profits there. That's because they merely port their digital strategies into social environments by broadcasting their commercial... View Details
Keywords: Social Platforms; Social Strategies; Social and Collaborative Networks; Customers; Relationships; Business Strategy; Profit
Piskorski, Mikolaj Jan. "Social Strategies That Work." Harvard Business Review 89, no. 11 (November 2011): 116–122.
- 01 Jun 2005
- News
Faculty Research Online
Entrepreneurial Hospital Pioneers New Model Associate Professor Tarun Khanna examines a “Robin Hood” cardiac hospital in India, which treats patients regardless of their ability to pay. His findings? A solvent, successful model of international health care. Is Business... View Details
- December 2014
- Article
The Contaminating Effects of Building Instrumental Ties: How Networking Can Make Us Feel Dirty
By: Tiziana Casciaro, Francesca Gino and Maryam Kouchaki
To create social ties to support their professional or personal goals, people actively engage in instrumental networking. Drawing from moral psychology research, we posit that this intentional behavior has unintended consequences for an individual's morality. Unlike... View Details
Keywords: Networking; Morality; Dirtiness; Power; Networks; Moral Sensibility; Identity; Power and Influence
Casciaro, Tiziana, Francesca Gino, and Maryam Kouchaki. "The Contaminating Effects of Building Instrumental Ties: How Networking Can Make Us Feel Dirty." Administrative Science Quarterly 59, no. 4 (December 2014): 705–735.
- 21 Apr 2016
- News
Online Media Is Tested When Social Platforms Come to Town
- 2014
- Working Paper
The Contaminating Effects of Building Instrumental Ties: How Networking Can Make Us Feel Dirty
By: Tiziana Casciaro, Francesca Gino and Maryam Kouchaki
To create social ties to support their professional or personal goals, people actively engage in instrumental networking. Drawing from moral psychology research, we posit that this intentional behavior has unintended consequences for an individual's morality. Unlike... View Details
Keywords: Networking; Morality; Dirtiness; Power; Networks; Moral Sensibility; Personal Development and Career; Power and Influence
Casciaro, Tiziana, Francesca Gino, and Maryam Kouchaki. "The Contaminating Effects of Building Instrumental Ties: How Networking Can Make Us Feel Dirty." Harvard Business School Working Paper, No. 14-108, April 2014.
- November–December 2014
- Article
Accountable? The Problems and Solutions of Online Ad Optimization
By: Benjamin Edelman
Online advertising might seem to be the most measurable form of marketing ever invented.
Comprehensive records can track who clicked what ad—and often who saw what ad—to compare
those clicks with users' subsequent purchases. Ever-cheaper IT makes this tracking... View Details
Keywords: Online Advertising; Fraud; Optimization; Incentives; Digital Marketing; Contracts; Marketing Strategy; Organizational Design
Edelman, Benjamin. "Accountable? The Problems and Solutions of Online Ad Optimization." IEEE Security & Privacy 12, no. 6 (November–December 2014): 102–107.
- 01 Dec 2002
- News
Building a Network for Social Enterprise in Latin America
teaching about the management of social-purpose organizations and business involvement in the social sector. In June 2001, HBS globalized its efforts in this area by organizing the Social Enterprise... View Details
- October 17, 2022
- Article
Relational Diversity in Social Portfolios Predicts Well-Being
By: Hanne K. Collins, Serena F. Hagerty, Jordi Quoidbach, Michael I. Norton and Alison Wood Brooks
We document a link between the relational diversity of one’s social portfolio—the richness and evenness of relationship types across one’s social interactions—and well-being. Across four distinct samples, respondents from the United States who completed a preregistered... View Details
Keywords: Social Interaction; Social Engagement; Well-being; Happiness; Social and Collaborative Networks; Family and Family Relationships
Collins, Hanne K., Serena F. Hagerty, Jordi Quoidbach, Michael I. Norton, and Alison Wood Brooks. "Relational Diversity in Social Portfolios Predicts Well-Being." Proceedings of the National Academy of Sciences 119, no. 43 (October 17, 2022).
- April 2011
- Teaching Note
Cork'd: Building a Social Network for Wine Lovers (TN)
Teaching Note for 911026. View Details
- 2010
- Article
Power, Social Influence and Organizational Change: A Network Perspective
By: Julie Battilana and Tiziana Casciaro
Battilana, Julie, and Tiziana Casciaro. "Power, Social Influence and Organizational Change: A Network Perspective." Academy of Management Best Paper Proceedings (2010).
- Aug 2010 - 2010
- Conference Presentation
Power, Social Influence and Organizational Change: A Network Perspective
By: Julie Battilana and Tiziana Casciaro
- 2012
- Journal Article
EWNI: Efficient Anonymization of Vulnerable Individuals in Social Networks
By: Frank Nagle, Lisa Singh and Aris Gkoulalas-Divanis
- 08 Jul 2019
- News
Can Social Networks Improve Credit Access in Developing Countries?
- 17 Dec 2011
- Conference Presentation
Unified Modeling of User Activities on Social Networking Sites
By: Himabindu Lakkaraju and Angshu Rai
Lakkaraju, Himabindu, and Angshu Rai. "Unified Modeling of User Activities on Social Networking Sites." Paper presented at the 25th Annual Conference on Neural Information Processing Systems (NIPS), Workshop on Computational Science and the Wisdom of Crowds, Granada, Spain, December 17, 2011.
- 2001
- Conference Presentation
Trust in Business-to-Business Relationships: Combining Social and Electronic Networks
By: Ranjay Gulati