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  • Web

Marketing - HBS Online

global professional network, including the HBS Online Connext conference, HBS faculty events, and HBS Online Community Yes No *Considered more impactful than other View Details
  • 9 AM – 10 AM EDT, 30 Mar 2020
  • HBS Online

HBS Online Courageous Leadership

Professor Nancy Koehn will demonstrate how to lead with courage and conviction through challenging organizational scenarios, and bring others along in service of a greater mission. Program Dates: May 5-June 6, 2020 View Details
  • 9 AM – 10 AM EDT, 20 Mar 2019
  • HBS Online

HBS Online Financial Accounting

Learn how managers, Wall Street analysts, and entrepreneurs use an understanding of accounting to unlock critical insights from financial statements and drive strategic decision making. Program Dates: March 20, 2019 - May 15, 2019 View Details
  • 03 Jun 2020
  • News

Keeping a Community Connected

600 people daily in East Boston and other neighborhoods, he has watched the COVID-19 pandemic hit his community particularly hard. In response, EBSC—whose programming includes everything from STEM education for teens to offering recovery... View Details
Keywords: Susan Young
  • 12 Oct 2011
  • Research & Ideas

Creating Online Ads We Want to Watch

video we really want to see. But assuming a captive audience on these video sites may not make online marketers more effective at reaching consumers. Harvard Business School Assistant Professor Thales S. Teixeira notes that it's just as... View Details
Keywords: by Carmen Nobel; Consumer Products
  • 10 Jul 2018
  • Blog Post

Embracing Entrepreneurship & the Asian American Community

How I incorporated my experience in the Asian American community at HBS into co-founding Fish Sauce.  Wilson Kyi (MBA '18) graduated from the University of Southern California with a degree in Industrial and Systems Engineering and worked... View Details
  • November 2019 (Revised April 2020)
  • Case

Purple Innovation, Inc.: The Online to Offline Marketing Challenge

By: Elie Ofek and Nakisha Williams
This case focuses on Purple Innovation Inc. (Purple), a company that started out in the Direct to Consumer (DTC) mattress space. In late 2018, after a successful launch and IPO with sales predominantly originating from its website, Purple was looking to sustain its... View Details
Keywords: Offline Sales; Marketing Strategy; Digital Marketing; Growth and Development Strategy; Consumer Products Industry; Retail Industry
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  • Web

Online Harassment | About

nurtured and protected. These elements of academic excellence are possible only if our community can engage in discourse and learning without fear that doing so will lead to personal harassment. The past year has underscored that these... View Details
  • Web

About | HBS Online

bringing participants to the HBS campus for a day of networking, learning, and inspiration 2018 : Community launches to provide our online learners with the chance to connect offline in more than 30 regions... View Details
  • 9 AM – 9:01 AM EDT, 16 Oct 2019
  • HBS Online

HBS Online Financial Accounting

Learn how managers, Wall Street analysts, and entrepreneurs use an understanding of accounting to unlock critical insights from financial statements and drive strategic decision making. Program Dates: October 16, 2019 - December 11, 2019 View Details
  • 9 AM – 10 AM EST, 09 Jan 2019
  • HBS Online

HBS Online Financial Accounting

Learn how managers, Wall Street analysts, and entrepreneurs use an understanding of accounting to unlock critical insights from financial statements and drive strategic decision making. Program Dates: January 9, 2019 - March 6, 2019 View Details
  • Web

Podcast - HBS Online

associate dean for HBS Online and Executive Education, joins host Chris Linnane to uncover how financial statements communicate the essentials of business and why accounting is a universal language... View Details
  • November 2022
  • Case

Jon Fortt: The Art of Debate and Effective Communication

By: Francesca Gino, Sarah Livick-Moses and Ruth Page
This stand-alone multimedia case explores the art of communication in the space of negotiation. It follows the career journey of business journalist, media influencer, and co-anchor of CNBC's "Squawk Alley," Jon Fortt. He offers reflections on the race crisis in the... View Details
Keywords: Communication; Negotiation; Race
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  • Web

Program Policies - HBS Online

Exceptions Policy Appeals Disability Accommodations Payment and Refund Policy Changes to a Participant's Enrollment Status Join the HBS Online Community Program Discount Codes Past Participant Pricing HBS... View Details
  • 22 Sep 2014
  • Op-Ed

Online Banks Fill Funding Needs for Small Business

business borrowers can comparison shop among a range of products from a variety of lenders--including community and regional banks, online balance sheet lenders, and others. Some of the most prominent of... View Details
Keywords: by Karen Mills; Banking; Financial Services

    Ideological Segregation among Online Collaborators: Evidence from Wikipedians

    Do online communities segregate into separate conversations about “contestable knowledge”? We analyze the contributors of biased and slanted content in Wikipedia articles about U.S. politics, and focus on two research questions: (1) Do contributors display... View Details

    • February 2015
    • Article

    Risk, Information, and Incentives in Online Affiliate Marketing

    By: Benjamin Edelman and Wesley Brandi
    We examine online affiliate marketing programs in which merchants oversee thousands of affiliates they have never met. Some merchants hire outside specialists to set and enforce policies for affiliates, while other merchants ask their ordinary marketing staff to... View Details
    Keywords: Affiliate Marketing; Incentives; Fraud; Advertising; Internet and the Web; Marketing Communications; Ethics; Digital Marketing
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    • Web

    SMS Terms - HBS Online

    Privacy Notice SMS Terms Terms of Use FERPA Community Values & Honor Code Trademark Notice Cookies The following terms apply if you have opted in to receive information from HBS Online using automated... View Details
    • Web

    In The Community | About

    In The Community Whether helping to provide needed resources, offering expertise, or through volunteerism, Harvard Business School and its students, staff, faculty, and alumni are enthusiastic contributors to the community. Education &... View Details
    • Web

    More Information | HBS Online

    methods, scholarships, financial aid, and more. Policies Get details on academics, accommodations, changing your program status, and more. Connect Student Stories Participants share their firsthand experiences with HBS Online. Community... View Details