ideas - Publications - Faculty & Research

Nov 17 2022
Testimonial

Searching For New Insights And Ideas

Jul 15 2015
Testimonial

Putting More Ideas on the Table

26 Apr 2016
Video

2016 NVC: One simple idea can change the future

02 Nov 2018
Blog Post

When Ideas Become Reality: Entrepreneurship at HBS

is: "Emotionally it's hard. Believing in yourself is hard that's the toughest part." The Right Ideas I've always been the gal with ideas. Some good ones – but mostly not so good ones. I tinkered here and there in my free time... View Details

20 Oct 2022
Other Presentation

4 Business Ideas That Changed the World: Shareholder Value

By: Adi Ignatius, Lynn Paine, Mihir Desai and Carola Frydman

A roundtable conversation appraises the 50-year reign of shareholder primacy and the growing backlash against it today.

The idea that maximizing shareholder value takes legal and practical precedence above all else first came to prominence in the 1970s. The... View Details

Keywords: Shareholder Value Maximization; Business and Shareholder Relations

Citation

24 Nov 2014
News

Inventing Products is Less Valuable Than Inventing Ideas

25 Jun 2018
News

Incubating Ideas for the ‘Water Economy’

technologies––things like data analysis, using the internet to carry signals of information, advanced treatment technologies––things like that, and how to build sustainable businesses that improve the way water and wastewater are managed. “Every year, Imagine H2O... View Details

21 Sep 2016
News

Ideas with Economic and Social Impact

in place. “My research is focused on ideas that can be put into practice,” notes Wilson, “so seeing that interest in the report was very rewarding.” Whether she is lecturing at Oxford or the Stockholm School of Economics, presenting... View Details

22 Sep 2015
News

Getting New Ideas off the Ground

targeted advertising, and now advises startups and early-stage companies as they get their own ideas off the ground. In this video, Grouf reflects on his track record as a tech entrepreneur and innovator. “The whole View Details

19 Feb 2020
News

Capitol Ideas to Combat Climate Change

leaders engaging on the idea of a national-level response to climate change for years, but remarked that interest has notably increased among its members. “We’re now seeing [interest from] folks from the insurance sector, from banks, from... View Details

Keywords: April White; photos by Jack Conroy

05 Sep 2023
Blog Post

Solving Climate Change Starts with an Idea

from the oil and gas industry, former lawyers – and kept hearing the same thing: “I wish I had an idea for a startup to tackle climate change, because if I did, I’d throw myself all in. But I don’t. What should I do?” As I had more and... View Details

19 Sep 2022
News

Visualizing a Century of Management Ideas

OCT TechNovation: Accessing the Ideas Cloud

Through a renewed focus on innovation and technology, NASA seeks to be an important catalyst for intellectual and economic expansion for the nation. Our inaugural TechNovation Speaker Forum gathered NASA employees from across the agency to listen to our special... View Details

May 1986 (Revised January 1989)
Case

Gillette Co.: Dry Idea Advertising (A), The Creative Problem

Presents the first of two cases describing the struggle to solve creative problems on the Dry Idea antiperspirant brand introduced in 1978 by the Gillette Co. and its advertising agency (Batten, Barton, Durstine & Osborne). Provides company and industry background plus... View Details

Keywords: Creativity; Advertising; Product Marketing; Consumer Products Industry; United States

Citation

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01 Sep 2014
News

HBS Faculty Explore Ideas Around the World

research at HBS, which recognizes that the School is preparing students to be global leaders. The idea for the case arose during his participation in a March faculty immersion to Tokyo, “Japan on the Move.” Chung met with representatives... View Details

Keywords: faculty research

March 2020
Teaching Note

The Boss Has the Wrong Idea

By: Katherine B. Coffman, Alison Wood Brooks, Judith A. Clair, Katherine Chen, Manuela Collis and Kathleen L. McGinn

Teaching Note for HBS Nos. 920-023 and 920-024. View Details

Citation

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29 Jan 2010
Other Presentation

Ideas Lab: Value Based Healthcare Delivery

By: Michael E. Porter

This presentation draws on Michael E. Porter and Elizabeth Olmsted Teisberg: Redefining Health Care: Creating Value-Based Competition on Results, Harvard Business School Press, May 2006, and ―How Physicians Can Change the Future of Health Care, Journal of the American... View Details

Keywords: Health Care and Treatment; Switzerland

Citation

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