Publications

September 2009 (Revised December 2009)
Supplement

Genzyme Center (C)

By: Michael W. Toffel and Aldo Sesia

Genzyme Corporation is in the midst of planning its new corporate headquarters, which incorporates many innovative green building features. After learning that the building as planned would likely earn a LEED Silver rating, an intermediate score in the LEED green... View Details

Keywords: Environmental Sustainability; Corporate Social Responsibility and Impact; Standards; Cost vs Benefits; Green Technology Industry; Green Technology Industry; Green Technology Industry; Green Technology Industry

17 Aug 2015
News

How Marvel Comics Found Its New Superhero by Revisiting an Old Idea

18 Sep 2012
First Look

First Look: September 18

results show that the opportunity to avoid being submitted to regulation produces more unethical conduct than situations in which regulation is either exogenously imposed or entirely absent. Download the paper: http://www.hbs.edu/research/pdf/13-029.pdf Public... View Details

Keywords: Sean Silverthorne

Geoffrey G. Jones

Geoffrey Jones is the Isidor Straus Professor of Business History, and Faculty Chair of the School's Business History Initiative. He holds degrees of BA, MA and PhD from Cambridge University, UK. He has an honorary Doctorate in Economics and Business Administration... View Details

Keywords: green technology; green technology; green technology; green technology; green technology; green technology; green technology; green technology; green technology; green technology; green technology; green technology; green technology

August 2011 (Revised August 2013)
Case

Career at a Crossroad: Roopa Rao

By: Noam Wasserman and Lisa Brem

Akhil Patel is passionate about his business idea: an innovative green technology fuel cell. He wants to dive in and commit to his startup, but Roopa Rao, his fiancée, is much more risk averse, his parents don't approve of the startup, and Akhil has an enticing... View Details

Keywords: Personal Development and Career; Business Startups; Business Growth and Maturation; Corporate Entrepreneurship; Work-Life Balance; Family and Family Relationships

2009
Case

The North America Environmental Fund (NAEF)

By: Roberto Charvel, Fernando Fabre and T. Putimahtama

NAEF was the first VC fund created in Latin America. It was also the first fund to focus on green technologies. The fund and its managers confronted several issues regarding the under-developed governance and cultural structures required for succesful VC investments. View Details

Keywords: Clean Tech; Emerging Market; Venture Capital; Business Startups; Energy; Entrepreneurship; Finance; Governance; Technology; Green Technology Industry; Green Technology Industry; Latin America; North and Central America

12 Jun 2014
News

Second Wind

June 2013 (Revised March 2015)
Case

Open Innovation at Siemens

By: Karim R. Lakhani, Katja Hutter, Stephanie Healy Pokrywa and Johann Fuller

The case describes Siemens, a worldwide innovator in the Energy, Healthcare, Industry, and Infrastructure & Cities sectors, and its efforts to develop and commercialize new R&D through open innovation, including internal and external crowdsourcing contests. Emphasis is... View Details

Keywords: Innovation; Innovation Management; Crowdsourcing; Innovation Strategy; Innovation and Management; Knowledge Management; Knowledge Sharing; Research and Development; Information Technology; Green Technology Industry; Green Technology Industry; Green Technology Industry; Green Technology Industry

21 Nov 2019
Blog Post

The Power of Business in the Energy Transition

How do countries and companies work to achieve their carbon reduction goals? Is a Green New Deal necessary to transform the United States economy? These were just a few of the questions driving discussions at the 16th annual Symposium... View Details

Keywords: Manufacturing; Energy / Cleantech

2017
Working Paper

The Need for Speed: Effects of Uncertainty Reduction in Patenting

By: Mike Horia Teodorescu

Patents are essential in commerce to establish property rights for ideas and to give equal protection to firms that develop new technologies. Young firms especially depend on the protection of intellectual property to bring a product from concept to market. However,... View Details

Keywords: Startups; Natural Language Processing; Machine Learning; Patents; Business Startups; Risk and Uncertainty; Outcome or Result; Green Technology Industry

February 2010 (Revised November 2013)
Case

Living PlanIT

By: Robert G. Eccles, Amy C. Edmondson, Susan Thyne and Tiona Zuzul

Living PlanIT is a start-up company that has developed a new, innovative business model for sustainable urbanization. This model reflects the software and technology backgrounds of its founders, Steve Lewis and Malcolm Hutchinson, and is in vivid contrast to other... View Details

Keywords: Business Model; Business Startups; Development Economics; Entrepreneurship; City; Technological Innovation; Environmental Sustainability; Urban Development; Green Technology Industry; Green Technology Industry; Green Technology Industry; Portugal

Rowan Clarke is a PhD candidate at Harvard Business School in the Strategy Unit. He researches entrepreneurship and technology/AI for economic development and social impact. His work assists small business entrepreneurs, and high-growth technology... View Details

Keywords: green technology; green technology; green technology; green technology; green technology; green technology; green technology

June 2007 (Revised June 2008)
Case

GE's Imagination Breakthroughs: The Evo Project

By: Christopher A. Bartlett, Brian J. Hall and Nicole Bennett

In September 2003, Jeff Immelt challenged the business leaders at GE to come up with "Imagination Breakthroughs," innovative new projects that would serve as the centerpiece of GE's organic growth initiative. Follows the company as these changes are driven through the... View Details

Keywords: Innovation and Management; Leading Change; Growth and Development Strategy; Business Processes; Organizational Change and Adaptation; Organizational Culture; Environmental Sustainability; Green Technology Industry

14 May 2013
Blog Post

“What does it take for us to support our beliefs?” – Johnny Bowman

Before HBS I helped run digital campaigns for a labor union, the Green Bay Packers, and Lady Gaga’s non-profit at Blue State Digital. Blue State Digital made its name helping design Barack Obama’s 2008 and 2012 digital campaigns, and in... View Details

Keywords: Technology

October 2021
Article

Can European Electric Utilities Manage Asset Impairments Arising from Net Zero Targets?

By: Conor Hickey, John O'Brien, Ben Caldecott, Celine McInerney and Brian O' Gallachoir

This paper develops a framework to assess the ability of electric utilities to sustain the forced impairment of carbon emitting power plants and applies it to the European market. We present a new method to measure asset impairment, for both the company and the... View Details

Keywords: Carbon Emissions; Environmental Regulation; Transition; Utilities Industry; Europe

Read Now

19 Dec 2013
Blog Post

“Tell me, what is it you plan to do with your one wild and precious life?”

In the blink of an eye the tree leaves have turned from green to vibrant shades of orange, red, and yellow and finally to various hues of brown as the wind blows through and sweeps them away. Just like that, three months have gone by... View Details

Keywords: Technology

26 Sep 2019
News

Kill science funding and you kill the future tech economy

March 2022
Article

Carbon Footprinting and Pricing under Climate Concerns

By: Marco Bertini, Stefan Buehler, Daniel Halbheer and Don Lehmann

This article studies how organizations should design a product by choosing the carbon footprint and price in a market with climate concerns. The authors first show how the cost and demand effects of reducing the product carbon footprint determine the profit-maximizing... View Details

Keywords: Carbon Footprint; Carbon Offsetting; Climate Impact; Net-zero Emissions; Pricing; Climate Change; Product Design; Price; Environmental Sustainability; Marketing

Find at Harvard

January 2011
Case

Serious Materials

By: Thomas J. Steenburgh and Elizabeth A. Kind

Serious Materials is a start up who is moving into clean tech markets. The company's first product, QuietRock, originated the sound proofing drywall category and created a steady stream of revenue. It was now considering how to expand its product line to compete in the... View Details

Keywords: Business Startups; Entrepreneurship; Brands and Branding; Marketing Strategy; Product Launch; Product Positioning; Market Entry and Exit; Green Technology Industry