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- All HBS Web
(214)
- News (59)
- Research (118)
- Multimedia (3)
- Faculty Publications (69)
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- 23 Sep 2022
- Research & Ideas
8 Strategies to Sustain Business Innovation
much information. Netflix is one of his favorite examples of selective data use. The company’s data suggested that the science fiction series Stranger Things, a drama set in the 1980s with teen protagonists, might not resonate with its... View Details
Keywords: by Lane Lambert
- 19 Apr 2004
- Research & Ideas
Birth of the American Salesman
published in 1922 and then, the most famous fictional salesman of them all, Arthur Miller's Willy Loman, appeared on stage in 1947. The portrayals have never been flattering, but the image of the salesman changed a lot throughout the... View Details
Keywords: by Laura Linard
- 20 Feb 2017
- Research & Ideas
Having No Life is the New Aspirational Lifestyle
glorification of over-commitment trickled down to the masses? Keinan and her co-authors recreated such “humblebrags” (Humblebrags are essentially brags veiled in a complaint, so as to sound less blatantly like a brag) in mock Facebook posts by a View Details
Keywords: by Michael Blanding
- 30 Jun 2021
- In Practice
The Harvard Business School Faculty Summer Reader 2021
characters grow over many books—and grow on you. I enjoy rereading them even if I know who did the foul deed. I will also read literary fiction such as Where the Crawdads Sing by Delia Owens. This novel is about a young girl that includes... View Details
Keywords: by Kathryn Haviland
- 28 Apr 2022
- Research & Ideas
Can You Buy Creativity in the Gig Economy?
and 2015. In China, e-publishing platforms have become a multibillion-dollar industry, attracting more than 1 million authors and over 300 million readers. Authors tend to produce commercially popular fare, such as romance novels, mysteries, crime fiction, and books... View Details
Keywords: by Pamela Reynolds
- 11 Jun 2013
- First Look
First Look: June 11
a fictional case study on new product development and improvement after the successful launch of a first breakthrough product. Topics include business planning for brand name products, finance and investment for the development of... View Details
Keywords: Carmen Nobel
- 06 Aug 2001
- Research & Ideas
Go Global—or No? Can You Make the Case?
Ever wanted to judge a Harvard Business Review case study? Here's your chance. In its June issue, Harvard Business Review published an account of the fictional company, DataClear, authored by Harvard Business School associate professor... View Details
Keywords: by Walter Kuemmerle
- 18 Jun 2001
- Lessons from the Classroom
Why Leaders Need Great Books
"Blessed Assurance" is a story that often leaves a strong impression on the MBA students who take his course, called The Moral Leader. Like many other works of literature in The Moral Leader, both fiction and non-fiction,... View Details
Keywords: by Martha Lagace
- 12 Jul 2020
- Book
The Harvard Business School Faculty Summer Reader 2020
by Alex Haley and Malcom X, but can’t seem to find my copy as I think I lent it to my son just before he left for his gap year. Laura Huang I like to switch up what I’m reading—so I often alternate between fiction and non-fiction,... View Details
Keywords: by Staff
- 07 Dec 2011
- Research & Ideas
Are Creative People More Dishonest?
fictional Wall Street villain Gordon Gekko, and real-life Wall Street villain Bernie Madoff, to name a few. Not only were these classic bad guys unquestionably unethical, but all were inarguably creative in carrying out their bad behavior... View Details
- 27 Aug 2008
- Research & Ideas
Creating Leaders for Science-Based Businesses
It's been said that in this century, carbohydrates will replace hydrocarbons, and biology will supplant physics as the innovation-producing science. As science fiction becomes science fact, and with science-based firms presenting unique... View Details
- 02 Aug 2011
- First Look
First Look: August 2
fictional three-party negotiation between a primary insurer and two reinsurers. It is appropriate for use in a wide variety of courses, including Financial Institutions, Negotiations, and courses related to the Insurance and Reinsurance... View Details
Keywords: Sean Silverthorne
- 08 Dec 2003
- Research & Ideas
Is That Really Your Best Offer?
grievances? This article, the first in a series on negotiation dynamics, identifies six ways to more effectively separate fact from fiction at the bargaining table. The focus will be on the interactive quality of the process—specifically,... View Details
Keywords: by Michael Wheeler
- 07 Aug 2000
- Research & Ideas
The Business of Biotech
New Year's Eve 1999 gave revelers a once-in-a-lifetime opportunity for celebration—the exhilarating thrill of ringing in a year that's always had an aura of science fiction mystery. When the champagne corks popped at midnight, however,... View Details
- 30 Jan 2006
- HBS Case
The Case of the Mystery Writer’s Brand
take-charge author, the publishing industry, and the business of book clubs to analyze the success of various modes of marketing. Patterson, a former chairman of J. Walter Thompson, published his first mystery novel in 1976 and made View Details
- 14 May 2020
- Research & Ideas
What Leaders Can Do to Fight the COVID Fog
that they can significantly reduce negative emotions by simply changing their inner monologue from “I” to “he” or “she.” Try daydreaming about how a favorite mentor, real life hero, or even fictional character would handle a given... View Details
Keywords: by Boris Groysberg and Robin Abrahams
- 13 Oct 2010
- First Look
First Look: October 13, 2010
to each strategy. By "inviting in the lions" to critique your idea—and being prepared for them—you'll capture busy people's attention, help them grasp your proposal's value, and secure their commitment to implementing the solution. The book presents a fresh... View Details
Keywords: Sean Silverthorne
- 21 Oct 2024
- Research & Ideas
What Happens in Vegas Could Shape the Metaverse
When science fiction writer Neal Stephenson dreamed of the metaverse—a term he coined in his 1992 novel Snow Crash—he envisioned a long city street that’s “always garish and brilliant, like Las Vegas freed from constraints of physics and... View Details
- 14 May 2008
- Research & Ideas
Getting Down to the Business of Creativity
business world. Yet any entrepreneur can attest to the creative power required to build an organization where none existed before. "Look, I made a hat /Where there never was a hat," sings Georges Seurat in the musical Sunday in the Park with George, a View Details
- 12 Jul 2016
- First Look
July 12, 2016
Stick to the Strategy or Make the Sale? A Manufacturer of High-tech Streetlights Considers an Exception to Its New Subscription Model By: Weiss, Mitchell Abstract—A manufacturer of high-tech streetlights considers an exception to its new subscription model. A View Details
Keywords: Sean Silverthorne