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Show Results For
- All HBS Web
(1,888)
- People (2)
- News (649)
- Research (763)
- Events (11)
- Multimedia (22)
- Faculty Publications (635)
- 28 Jan 2015
- Research & Ideas
Ground Game, Air Wars, and Other Marketing Lessons From Presidential Elections
different types of advertising—candidates' own ads versus outside ads—and personal selling from field operations—in the form of door-to-door visits and phone calls to voters—affect voter preferences? And how do these campaign activities affect the outcome of View Details
Keywords: by Dina Gerdeman
- March 1999
- Teaching Note
Conceptual Overview: "Business and the Environment," An Elective for MBA Students TN
Intended to assist faculty who teach courses on environmental management at business schools. Other people interested in the relationships between business and the environment may also find it useful. View Details
- November 5, 2020
- Article
How to Build a Life: How to Cope with Election Agony
By: Arthur C. Brooks
Brooks, Arthur C. "How to Build a Life: How to Cope with Election Agony." The Atlantic (November 5, 2020).
- January 1997 (Revised February 1997)
- Case
Marketing a President: Advertising in the 1996 U.S. Presidential Election Campaign
By: David J. Arnold and Robert J. Dolan
Arnold, David J., and Robert J. Dolan. "Marketing a President: Advertising in the 1996 U.S. Presidential Election Campaign." Harvard Business School Case 597-069, January 1997. (Revised February 1997.)
- 27 Oct 2020
- Video
The Role of American Business Leaders in a Challenging Election Season
- September–October 2020
- Article
The Air War Versus the Ground Game: An Analysis of Multi-Channel Marketing in U.S. Presidential Elections
By: Lingling Zhang and Doug J. Chung
This study jointly examines the effects of television advertising and field operations in U.S. presidential elections, with the former referred to as the “air war” and the latter as the “ground game.” Specifically, the study focuses on how different campaign... View Details
Keywords: Multi-channel Marketing; Ground Campaigning; Political Campaigns; Discrete-choice Model; Instrumental Variables; Political Elections; Marketing Channels; Advertising; United States
Zhang, Lingling, and Doug J. Chung. "The Air War Versus the Ground Game: An Analysis of Multi-Channel Marketing in U.S. Presidential Elections." Marketing Science 39, no. 5 (September–October 2020): 872–892.
- September 2024 (Revised October 2024)
- Background Note
Brief Note on How America Votes and U.S. Election Structural Issues (2024)
By: Robert F. White
This note describes how American votes, and explores several structural issues to U.S. elections. View Details
White, Robert F. "Brief Note on How America Votes and U.S. Election Structural Issues (2024)." Harvard Business School Background Note 825-065, September 2024. (Revised October 2024.)
- April 2023
- Article
Control and Fairness: What Determines Elected Local Leaders’ Support for Hosting Refugees in Their Community?
By: Kristin Fabbe, Eleni Kyrkopoulou, Konstantinos Matakos and Aslı Unan
When it comes to successful refugee reception, the local level matters. Research overwhelmingly examines host communities’ attitudes, but endorsement from local politicians is equally important to resolving conflicts and facilitating harmonious interaction. Yet the... View Details
Keywords: Values; Control; Refugee Resettlement; Local Elites; Contact; Fair-share; Conjoint Experiment; Refugees; Attitudes
Fabbe, Kristin, Eleni Kyrkopoulou, Konstantinos Matakos, and Aslı Unan. "Control and Fairness: What Determines Elected Local Leaders’ Support for Hosting Refugees in Their Community?" Journal of Politics 85, no. 2 (April 2023): 778–783.
- 2022
- Working Paper
Control and Fairness: What Determines Elected Local Leaders’ Support for Hosting Refugees in Their Community?
By: Kristin Fabbe, Eleni Kyrkopoulou, Konstantinos Matakos and Aslı Unan
When it comes to successful refugee reception the local level matters. Research overwhelmingly examines host communities' attitudes, but endorsement from local politicians is equally important to resolving conflicts and facilitating harmonious interaction. Yet, the... View Details
Keywords: Values; Control; Refugee Resettlement; Local Elites; Contact; Fair-share; Conjoint Experiment; Refugees; Integration; Local Range; Leadership; Attitudes; Fairness
Fabbe, Kristin, Eleni Kyrkopoulou, Konstantinos Matakos, and Aslı Unan. "Control and Fairness: What Determines Elected Local Leaders’ Support for Hosting Refugees in Their Community?" Harvard Business School Working Paper, No. 21-088, February 2021. (Revised June 2022.)
- 2022
- Working Paper
Electoral Turnovers
By: Benjamin Marx, Vincent Pons and Vincent Rollet
In most national elections, voters face a key choice between continuity and change. Electoral turnovers occur when the incumbent candidate or party fails to win reelection. To understand how turnovers affect national outcomes, we study the universe of presidential and... View Details
Keywords: Election Outcomes; Regression Discontinuity Design; Political Elections; Change; Global Range; Outcome or Result; Economy; Governance; Performance Improvement
Marx, Benjamin, Vincent Pons, and Vincent Rollet. "Electoral Turnovers." NBER Working Paper Series, No. 29766, February 2022. (Revise and resubmit requested, Review of Economic Studies.)
- 08 May 2017
- News
The French Election and What It Means for Europe with Vincent Pons
- May 2023
- Article
How Do Campaigns Shape Vote Choice? Multi-Country Evidence from 62 Elections and 56 TV Debates
By: Caroline Le Pennec and Vincent Pons
We use two-round survey data from 62 elections in 10 countries since 1952 to study the formation of vote choice, beliefs, and policy preferences and assess how televised debates contribute to this process. Our data include 253,000 observations. We compare the... View Details
Keywords: Political Debates; TV Debates; Voting; Political Elections; Decision Choices and Conditions
Le Pennec, Caroline, and Vincent Pons. "How Do Campaigns Shape Vote Choice? Multi-Country Evidence from 62 Elections and 56 TV Debates." Quarterly Journal of Economics 138 (May 2023): 703–767.
- 22 Oct 2016
- News
This election could crush the US consumer by rolling back free trade
The Air War Versus The Ground Game: An Analysis of Multi-Channel Marketing in U.S. Presidential Elections
This study jointly examines the effects of television advertising and field operations in U.S. presidential elections, with the former referred to as the “air war” and the latter as the “ground game.” Specifically, the study focuses on how different campaign... View Details
- November 2, 2012
- Editorial
Natural Disasters Hurt Incumbents
By: Shawn A. Cole, Andrew Healy and Eric Werker
Cole, Shawn A., Andrew Healy, and Eric Werker. "Natural Disasters Hurt Incumbents." Politico (November 2, 2012).