Publications

18 Apr 2019
Blog Post

Evolution in Entertainment: A Recap of the 2019 Entertainment & Media Conference

was inspired by the many forces shaping the future of entertainment & media: digital transformation, globalization, representation, creative trends, and changing dynamics in media investment. These... View Details

Keywords: Entertainment / Media / Sports

28 Nov 2016
News

Digital Change: Lessons from the Newspaper Industry

30 Jan 2014
Blog Post

Big Media, Big Business! Inside scoop on the upcoming Entertainment & Media Club Conference

professional networks to grow. Many recent industry conferences and stories in the press have focused on new entrants to the space: the up-and-coming players across the entertainment and media sectors, particularly in the View Details

Keywords: Entertainment / Media / Sports

Blog

Is the Digital Transformation Certificate Right for You?

It's no secret that digital technologies have transformed—and continue to transform—entire industries. The ability to grasp the implications of shifting technologies, from mobile devices to social media to... View Details

16 Apr 2007
Research & Ideas

Delivering the Digital Goods: iTunes vs. Peer-to-Peer

sells music titles for 99 cents each, compete with free music downloads on peer-to-peer networks? Do the two approaches to distributing digital content complement each other? What can the music industry, which aggressively fights p2p... View Details

Keywords: by Sean Silverthorne; Music

30 Nov 2009
Research & Ideas

Tracks of My Tears: Reconstructing Digital Music

favorite songs.” Harvard Business School professor Anita Elberse, who does much of her business research on the entertainment industry, looked at the clash between bundles and digital distribution, and the effect on View Details

Keywords: by Sean Silverthorne; Music

Research Summary

Overview

By: Jeffrey F. Rayport

Rayport focuses his teaching and research on launching and scaling technology ventures, with emphasis on digital media, e-commerce, and multi-channel retail. View Details

August 2018 (Revised April 2023)
Case

Facebook—Can Ethics Scale in the Digital Age?

By: George A. Riedel and Carin-Isabel Knoop

Since its founding in 2004, Facebook has built a phenomenally successful business at global scale to become the fifth most valuable public company in the world. The revelation of Cambridge Analytica events in March 2018, where 78 million users' information was leaked... View Details

Keywords: Facebook; Ethics; Corporate Social Responsibility and Impact; Business and Stakeholder Relations; Trust; Business Model; Corporate Accountability; Social Media

March 2010 (Revised June 2019)
Case

Major League Baseball Advanced Media: America's Pastime Goes Digital

By: Anita Elberse and Brett Laffel

In January 2010, Bob Bowman, chief executive officer of Major League Baseball Advanced Media -- MLB's digital arm -- is facing a number of decisions related to its 'app' for Apple's new iPad. What are the best name, price, and set of features for MLBAM's iPad app? The... View Details

Keywords: Business Model; Marketing Strategy; Distribution Channels; Mobile and Wireless Technology; Internet and the Web; Sports Industry

30 Dec 2016
News

Walter E. Mattson, Former President of New York Times, Dies at 84

Keywords: newspapers; digital media; negotiation; manufacturing; leadership; Publishing Industries (except Internet); Information

August 2012
Background Note

Marketing Communications

By: Thales S. Teixeira and Thales S. Teixeira

This note identifies the main issues involved in the effective management of the marketing communications process. It first defines the purpose of communication. Then it classifies the tools available to communicate with consumers. In the sequel, it elaborates on how... View Details

Keywords: Marketing Communication; Advertising; Promotion; Social Media; Digital Media; Viral Advertising; Marketing; Communications Industry; North and Central America