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  • February 2020
  • Case

Drift: The First Sales Hire

By: Mark Roberge
David Cancel and Elias Torres, the co-founders of Drift, scaled their business to thousands of users and hundreds of thousands in revenue. However, they were falling short of the annual revenue target they communicated to the board of directors. Having scaled the... View Details
Keywords: Entrepreneurship; Growth Management; Salesforce Management; Selection and Staffing
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Roberge, Mark. "Drift: The First Sales Hire." Harvard Business School Case 820-103, February 2020.
  • January 1998 (Revised July 2019)
  • Case

Cafes Monte Bianco: Building a Profit Plan

By: Robert L. Simons and Antonio Davila
Alert: This case has been revised since its original publication; all amounts have been converted to euros and the dates have been updated to 2020. If you’ve taught with this case in the past, please note that changes may affect teaching plans and classroom use. Using... View Details
Keywords: Strategic Planning; Cash Flow; Investment Return; Profit; Financial Statements; Food and Beverage Industry; Italy
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Simons, Robert L., and Antonio Davila. "Cafes Monte Bianco: Building a Profit Plan." Harvard Business School Case 198-088, January 1998. (Revised July 2019.)
  • July 1999 (Revised March 2002)
  • Case

Shanghai Volkswagen: Facing a New Era

Explores the development of the Chinese auto industry and of Shanghai Volkswagen (SVW), a successful joint venture in China. Established in 1984, SVW is a joint venture between Volkswagen of Germany and the Shanghai Automobile Industry Corp. (SAIC). One key element of... View Details
Keywords: Partners and Partnerships; Joint Ventures; Supply Chain; Auto Industry; Shanghai; Germany
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Huang, Yasheng, and Eric Thun. "Shanghai Volkswagen: Facing a New Era." Harvard Business School Case 700-001, July 1999. (Revised March 2002.)
  • May 1993 (Revised October 1993)
  • Case

Vanity Fair Mills: Market Response System

Describes the "Quick Response" program developed by Vanity Fair Mills (VFM), a division of the VF Corp. Beginning in 1989, VFM reorganized its manufacturing systems, invested heavily in computer and telecommunications equipment, and formed "partnership" agreements with... View Details
Keywords: Organizational Change and Adaptation; Logistics; Distribution Channels; Manufacturing Industry
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Buzzell, Robert D. "Vanity Fair Mills: Market Response System." Harvard Business School Case 593-111, May 1993. (Revised October 1993.)
  • 2014
  • Chapter

Remapping the Flow of Funds

By: Juliane Begenau, Monika Piazzesi and Martin Schneider
This article argues that quantitative analysis of credit market positions would benefit tremendously if the additional information about the structure of payment streams were more readily available. Most available data on credit market positions, such as the Flow of... View Details
Keywords: Accounting; Credit
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Begenau, Juliane, Monika Piazzesi, and Martin Schneider. "Remapping the Flow of Funds." In Risk Topography: Systemic Risk and Macro Modeling, edited by Markus Brunnermeier and Arvind Krishnamurthy. National Bureau of Economic Research Conference Report. University of Chicago Press, 2014.
  • Research Summary

Long-Run Performance Following Equity Issue

By: Paul A. Gompers
In an effort to establish how the transition from private to public firm affects performance, Paul A. Gompers is examining the long-run performance of companies that issue equity in an initial public or seasoned offering. He is also attempting to determine whether... View Details
  • December 2012 (Revised September 2022)
  • Case

BabbaCo

By: Jeffrey J. Bussgang and Gaurav Jain
Having just raised a Series B financing, the case protagonist is faced with a tough decision: should she "step on the gas" and scale the customer base, or continue focusing on fine-tuning the product and business model. The case describes the various marketing channels... View Details
Keywords: Subscription; Marketing; Scaling; Product-market Fit; Online Marketing; Customers; Decisions; Expansion; Marketing Channels; Business Startups; Growth and Development Strategy; Digital Marketing; Marketing Strategy
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Bussgang, Jeffrey J., and Gaurav Jain. "BabbaCo." Harvard Business School Case 813-107, December 2012. (Revised September 2022.)
  • December 2002 (Revised June 2003)
  • Case

A Wider Europe: The Challenge of EU Enlargement

By: Rawi E. Abdelal and Kimberly A. Haddad
By 2002, the euphoria that accompanied the grandest achievement to date of Europe's 50-plus years of integration--full monetary union--was fading fast. European policy makers completed the historically unprecedented monetary integration of 12 countries, and then they... View Details
Keywords: History; Cost vs Benefits; Expansion; Decision Choices and Conditions; Problems and Challenges; European Union; Europe
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Abdelal, Rawi E., and Kimberly A. Haddad. "A Wider Europe: The Challenge of EU Enlargement." Harvard Business School Case 703-021, December 2002. (Revised June 2003.)
  • December 1989 (Revised June 1991)
  • Case

Motorola, Inc.: Bandit Pager Project

By: Steven C. Wheelwright
Describes the development of a fully automated production line for manufacturing radio pagers. The company regarded the project as highly successful; it becomes clear in the case, however, that there were some shortcomings as well. Some marketing issues were not... View Details
Keywords: Time Management; Marketing; Product Development; Production; Success; Projects; Technology; Telecommunications Industry
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Wheelwright, Steven C. "Motorola, Inc.: Bandit Pager Project." Harvard Business School Case 690-043, December 1989. (Revised June 1991.)
  • November 1991 (Revised January 1997)
  • Case

Motorola, Inc.: Bandit Pager Project (Abridged)

By: Steven C. Wheelwright
Describes the development of a fully automated production line for manufacturing radio pagers. The company regarded the project as highly successful; it becomes clear in the case, however, that there were some shortcomings as well. Some marketing issues were not... View Details
Keywords: Time Management; Marketing; Product Development; Production; Success; Projects; Technology; Telecommunications Industry
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Wheelwright, Steven C. "Motorola, Inc.: Bandit Pager Project (Abridged)." Harvard Business School Case 692-069, November 1991. (Revised January 1997.)
  • May–June 2021
  • Article

Why Start-ups Fail

By: Thomas R. Eisenmann
If you’re launching a business, the odds are against you: Two-thirds of start-ups never show a positive return. Unnerved by that statistic, a professor of entrepreneurship at Harvard Business School set out to discover why. Based on interviews and surveys with hundreds... View Details
Keywords: Entrepreneurship; Business Startups; Problems and Challenges; Failure
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Eisenmann, Thomas R. "Why Start-ups Fail." Harvard Business Review 99, no. 3 (May–June 2021): 76–85.
  • September 2006 (Revised July 2012)
  • Case

PSI India—Will Balbir Pasha Help Fight AIDS? (A)

By: Elie Ofek and Peter Wickersham
In 2002, Population Services International (PSI) was committed to curbing the growing HIV/AIDS epidemic in India. Sanjay Chaganti, program director of HIV/AIDS at PSI India, has to decide on the best communication strategy to achieve this goal. Up to this date most... View Details
Keywords: Advertising Campaigns; Communication Strategy; Health Disorders; Marketing Communications; Social Marketing; Social Enterprise; India
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Ofek, Elie, and Peter Wickersham. "PSI India—Will Balbir Pasha Help Fight AIDS? (A)." Harvard Business School Case 507-032, September 2006. (Revised July 2012.)
  • June 2002 (Revised August 2002)
  • Case

"One Country, Two Systems"? Italy and the Mezzogiorno (A)

By: Bruce R. Scott and Jamie Matthews
GDP per person in northern Italy caught up with average incomes in Britain, France, and Germany in the 1970s, but incomes in southern Italy (the Mezzogiorno) fell further behind. This was partly due to cultural and societal differences that dated to the Renaissance,... View Details
Keywords: History; Development Economics; Crime and Corruption; Social Issues; Economy; Government and Politics; Macroeconomics; Italy
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Scott, Bruce R., and Jamie Matthews. "One Country, Two Systems"? Italy and the Mezzogiorno (A). Harvard Business School Case 702-096, June 2002. (Revised August 2002.)
  • September 2017 (Revised January 2025)
  • Case

Dinesh Moorjani and Hatch Labs

By: Christopher Stanton, Shikhar Ghosh, Allison Ciechanover and Jeff Huizinga
This case is about Tinder. It discusses different business models and ways of structuring the initial team. With a $6 million investment from IAC/Interactive in 2010, Dinesh Moorjani founded Hatch Labs to build mobile apps. His mission was to attract entrepreneurial... View Details
Keywords: Returns; Incubator; Mobile App; Venture Capital; Entrepreneurship; Decision Choices and Conditions; Business Model; Mobile and Wireless Technology; Talent and Talent Management; Valuation; Equity; Finance; United States; North America
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Stanton, Christopher, Shikhar Ghosh, Allison Ciechanover, and Jeff Huizinga. "Dinesh Moorjani and Hatch Labs." Harvard Business School Case 818-026, September 2017. (Revised January 2025.)
  • May 2025 (Revised May 2025)
  • Case

Humana Commits to Value-Based Care

By: V.G. Narayanan, Henry Eyring and David Lane
In late 2023, CEO Bruce Broussard reviewed health insurer Humana’s transformation into a value-based care ecosystem. Under its CenterWell brand, the several millions of members in Humana Medicare Advantage plans now had access to Humana-provided primary care, home... View Details
Keywords: Business Model; Business Units; Financing and Loans; Innovation Strategy; Growth and Development Strategy; Service Operations; Mergers and Acquisitions; Insurance; Health Care and Treatment; Partners and Partnerships; Health Industry; Insurance Industry; United States
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Narayanan, V.G., Henry Eyring, and David Lane. "Humana Commits to Value-Based Care." Harvard Business School Case 125-013, May 2025. (Revised May 2025.)
  • March 11, 2020
  • Editorial

A Bolder Vision for Business Schools

By: P. Tufano
Business schools teach to a model that dates back to the 1950s. Given the growing demands on business to take a lead in confronting societal challenges, business schools need to update how they train business leaders and how they compete, argues Oxford’s Saïd School... View Details
Keywords: Business Schools; Business And Society; Business Education; Leadership Development; Business and Stakeholder Relations
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Tufano, P. "A Bolder Vision for Business Schools." Harvard Business Review Digital Articles (March 11, 2020).
  • 2015
  • Chapter

Firms and the Economics of Skilled Immigration

By: Sari Pekkala Kerr, William R. Kerr and William F. Lincoln
Firms play a central role in the selection, sponsorship, and employment of skilled immigrants entering the United States for work through programs like the H-1B visa. This role has not been widely recognized in the literature, and the data to better understand it have... View Details
Keywords: Business or Company Management; Human Capital; Immigration; Innovation and Invention; United States
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Kerr, Sari Pekkala, William R. Kerr, and William F. Lincoln. "Firms and the Economics of Skilled Immigration." In Innovation Policy and the Economy, Volume 15, edited by William R. Kerr, Josh Lerner, and Scott Stern, 115–152. University of Chicago Press, 2015.
  • March 2000 (Revised June 2001)
  • Case

AES: Hungarian Project (A)

By: Lynn S. Paine and Ann Leamon
The AES Corp., the world's largest independent power producer, has put out a request for bids to build a new power plant in Hungary. Just after the closing date for submitting bids, one of the contractors calls to request an opportunity to "improve" its bid. Although... View Details
Keywords: Bids and Bidding; Energy Generation; Technology Adoption; Business Startups; Ethics; Value; Energy Industry; Hungary
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Paine, Lynn S., and Ann Leamon. "AES: Hungarian Project (A)." Harvard Business School Case 300-045, March 2000. (Revised June 2001.)
  • February 2015
  • Case

BlackRock: Diversity as a Driver for Success

By: Boris Groysberg and Katherine Connolly
In July 2014, the Global Executive Committee (GEC) for BlackRock, the world's largest asset manager, held a two-day offsite to discuss the state of talent within the firm. A year prior, in 2013, Chairman and CEO Laurence (Larry) Fink had asked Global Head of HR Jeff... View Details
Keywords: Women And Leadership; Diversity; General Management; Leadership; Change Management; Human Capital; Leading Change; Management Practices and Processes; Organizational Culture; Financial Services Industry; United States
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Groysberg, Boris, and Katherine Connolly. "BlackRock: Diversity as a Driver for Success." Harvard Business School Case 415-047, February 2015.
  • Forthcoming
  • Article

From Bupkis to Sechel in Health Care

By: Regina E. Herzlinger and Richard Boxer
Fifty years ago, famed economist Milton Friedman declared that “The social responsibility of business is to increase its profits.” This free market manifesto was adopted by the healthcare industry as well. But transactional has evolved into transformational with the... View Details
Keywords: Corporate Accountability; Customer Focus and Relationships; Corporate Social Responsibility and Impact; Health Industry
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Herzlinger, Regina E., and Richard Boxer. "From Bupkis to Sechel in Health Care." JAMA, the Journal of the American Medical Association (forthcoming).
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