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Publications

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  • All HBS Web  (363)
    • News  (79)
    • Research  (260)
    • Events  (1)
    • Multimedia  (2)
  • Faculty Publications  (38)

Show Results For

  • All HBS Web  (363)
    • News  (79)
    • Research  (260)
    • Events  (1)
    • Multimedia  (2)
  • Faculty Publications  (38)
← Page 5 of 363 Results →
  • 24 Mar 2008
  • Research & Ideas

Reducing Risk with Online Advertising

it's often hard to know whether you've received the service you've contracted to receive and have paid for. You've got a bill. Have you also received the benefit of the service—the customers? Certainly you have some customers, but are they new customers, View Details
Keywords: by Martha Lagace; Video Game; Web Services
  • 29 Feb 2024
  • HBS Case

Beyond Goals: David Beckham's Playbook for Mobilizing Star Talent

with customer lifecycles and product lifecycles, but if their business relies on talent, they need to consider talent lifecycles as well,” says Elberse. “It’s inevitable as players get older, they’ll lose performance on the field. Even a... View Details
Keywords: by Avery Forman; Sports
  • 24 Aug 2009
  • Research & Ideas

SuperCorp: Values as Guidance System

What's good for General Motors may no longer be good for the country. In its place must arise a new model of the company, one that serves society as well as rewarding shareholders and employees, Kanter argues in her new book, SuperCorp:... View Details
Keywords: by Rosabeth Moss Kanter
  • 14 Oct 2014
  • First Look

First Look: October 14

founded Netflix to provide a home movie service that would do a better job satisfying customers than the traditional retail rental model. But as it encountered challenges it underwent several major strategy shifts, ultimately developing a... View Details
Keywords: Sean Silverthorne
  • 28 Jan 2019
  • Research & Ideas

Forget Cash. Here Are Better Ways to Motivate Employees

types of work Cash rewards are best suited as a motivator for work that is measured quantitatively, Whillans says. Many studies of the service and sales industries show that cash rewards lead to increased... View Details
Keywords: by Dina Gerdeman
  • 10 Oct 2007
  • First Look

First Look: First Look: October 10

Abstract We study the effect of small windfalls on consumer-spending decisions by examining the purchasing behavior of a sample of online grocery shoppers over the course of a year. We compare the purchases customers make when redeeming a... View Details
Keywords: Martha Lagace
  • 24 Jul 2006
  • Research & Ideas

How Kayak Users Built a New Industry

a force, the cost of creating a new design must be within the reach of a single user. User innovations occur when customers of a product improve on that product with their own designs. In rodeo kayaking, the early participants built... View Details
Keywords: by Sean Silverthorne; Entertainment & Recreation
  • 17 Jan 2023
  • In Practice

8 Trends to Watch in 2023

As 2023 begins, businesses and employees face an uncertain economy and labor market, as the twin dilemmas of inflation and interest rates weigh on forecasts. Harvard Business School faculty share the top trends that they believe will shape the workplace and markets... View Details
Keywords: by Avery Forman
  • 17 Aug 2010
  • First Look

First Look: August 17

Financial Firm." Purchase this note:http://cb.hbsp.harvard.edu/cb/product/311012-PDF-ENG Marketing Analysis Toolkit: Customer Lifetime Value Analysis Thomas Steenburgh, Jill AveryHarvard Business School Note 511-029 View Details
Keywords: Martha Lagace
  • 22 Nov 2010
  • Research & Ideas

Seven Strategy Questions: A Simple Approach for Better Execution

your primary customer will allow you to devote all possible resources to meeting their needs and minimize resources devoted to everything else. This is the path to competitive success. It's easy to try to duck the tough choice implied by... View Details
Keywords: by Robert Simons
  • 17 Jan 2017
  • First Look

First Look at New Research: January 17

software product. The case examines both the process and outcomes of pricing research for a collaborative software product and in a fast-growing venture with a distinctive approach to customer acquisition. Basecamp is purchased and used... View Details
Keywords: Sean Silverthorne
  • Web

Podcast - Business & Environment

with Pasi Miettinen, CEO of Sagewell, a company that uses AI to help utilities and their customers manage energy demand efficiently. Pasi explains how Sagewell’s technology helps reduce peak electricity usage, which in turn lowers energy... View Details
  • 23 Jul 2001
  • Research & Ideas

Sam Walton: Great From the Start

"done everything right," yet his reward was exile. Many another great entrepreneur suffered similar setbacks. Many made mistakes for which they had only themselves to blame. Many encountered situations in which their failure to... View Details
Keywords: by Richard S. Tedlow; Retail
  • 15 Jan 2019
  • First Look

New Research and Ideas, January 15, 2019

Susanna Gallani, and Tatiana Sandino Abstract—We analyze the effects of a field experiment introducing a values-based 360-degree assessment system at an Indian retailer. The director intended to encourage store managers, rewarded based on... View Details
Keywords: Dina Gerdeman
  • 09 Sep 2008
  • First Look

First Look: September 9, 2008

customers in new product development) and developing a reputation for environmentally friendly behavior. What is the role of operations management in this context? Purchase this case: http://harvardbusinessonline.hbsp.harvard.edu/... View Details
Keywords: Sean Silverthorne
  • 05 Dec 2006
  • First Look

First Look: December 5, 2006

Science Foundation. The developed platform offers an unprecedented view of the R&D-to-patenting innovation process and a close analysis of the strengths and limitations of the Industry R&D Survey. The files are linked through a name-matching algorithm View Details
Keywords: Sean Silverthorne
  • 11 Dec 2018
  • First Look

New Research and Ideas, December 11, 2018

launch a new blockchain currency to facilitate financial services for unbanked and underbanked customers in emerging markets via their smartphone. Santos had to decide whether to go forward with the new plan despite regulatory risk,... View Details
Keywords: Dina Gerdeman
  • 31 May 2011
  • First Look

First Look: May 31

respond to adverse shocks and how voters react to these responses. The data show that voters punish the incumbent party for weather events beyond its control. However, fewer voters punish the ruling party when its government responds vigorously to the crisis,... View Details
Keywords: Sean Silverthorne
  • 06 Jun 2018
  • Research & Ideas

Cut Salaries or Cut People? The Best Way to Survive a Downturn

opportunity to use a “natural experiment” to explore how the agents would react. In November 2016, as the busy summer sales season was ending, the division head of the affected group changed incentives, de-emphasizing rewards for the most... View Details
Keywords: by Rachel Layne
  • 01 Oct 2001
  • Research & Ideas

How To Make Restructuring Work for Your Company

hospital business and a health insurance business, management decided to split the businesses apart through a corporate spin-off because it realized the businesses were strategically incompatible—the customers of one business were... View Details
Keywords: by Stuart C. Gilson
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