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- Research (1,284)
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- 01 Sep 2009
- News
Noted & Quoted
Michael Porter on health-care reform strategy (New England Journal of Medicine, July 9, 2009). “There are relatively fewer and fewer consumers willing to pay a premium or suffer a deficit in product quality in order to be patriotic and... View Details
- 01 Apr 1999
- News
Africa Business Club Discusses Continent's Opportunities
for reversing the brain-drain phenomenon, highlighting career opportunities on the continent in areas such as commercial and investment banking; manufacturing; consumer services; oil, gas, and mining; agribusiness; and entrepreneurial... View Details
- 01 Sep 2003
- News
Patrick Moreton
it’s a balancing act? Yes, and it continues to this day. In the media industry, I think we’re seeing something like the Wal-Mart effect on small rural communities. Consumers love Wal-Mart’s low prices and its one-stop shopping. At the... View Details
- 01 Mar 2008
- News
Innovation, Inc.
complementary producers, distribution channels, and consumers must often develop new capabilities, beliefs, and behaviors for the product to succeed, creating a challenge for the innovator.” Tripsas has... View Details
- 15 Feb 2022
- News
Charlotte Club Hosts Webinar to Mark 100 Years of the Case Method
developed our courses,” said Bower. “The field of marketing developed around case writing in retail and consumer goods companies. The field of management accounting developed from cases on the use of numbers for managers to use for... View Details
Keywords: Margie Kelley
- 01 Dec 2017
- News
Research Brief: Better Brainstorming
having a high verbal fluency and a willingness to share). The budding entrepreneurs were then asked to work together to come up with new software products for the booming Indian wedding industry. The ideas generated by the teams were rated by Indian View Details
Keywords: Jennifer Myers
- 01 Mar 2015
- News
Providing an Environment for Ideas to Grow
brand shouldn’t be about erecting barriers to keep consumers out; indeed, growth requires the welcoming of new faces,” concludes HBS marketing professor Anat Keinan in a July 2014 Harvard Business Review article, “How ‘Brand Tourists’ Can... View Details
- 25 Mar 2019
- News
Rent The Runway Joins the Unicorn Club
milestone, CEO Jennifer Hyman (MBA 2009), told Forbes that the company “has created a new consumer behavior of dynamic ownership and clothing rental has become an essential utility in our members’ lives.”... View Details
- 15 Oct 2014
- News
The Dark Side of Efficient Markets
- 01 Oct 2018
- News
Learning About Leadership
the risks of their business are. “It is important to get outside of the Fidelity four walls sometimes. Explore, really be on the lookout, scanning for new ideas of what's driving consumer behavior outside of... View Details
Keywords: Finance
- 06 Jul 2015
- News
Lights! Camera... Market!
our marketing program was very much in line with what we do in product development.” The plan, then, became to look at how Terra could best support the making of the film, without interfering with the creative content in any way, while still getting a message to View Details
- 01 Jun 2015
- News
Five-Star Research
When Assistant Professor Michael Luca began studying online consumer reviews in 2008, then four-year-old Yelp.com, cofounded by Jeremy Stoppelman (MBA 2005), had 10 million reviews. Today, it has more than 71 million reviews, and the... View Details
- 01 Dec 2007
- News
Where Are the Innovators in Health Care?
providers, abetted by legislators and insurance companies, have made it virtually impossible for them to succeed. Unlike any other U.S. industry, consumers do not set prices, yet they provide all the money through taxes for government... View Details
- 11 Jan 2019
- News
Case Study: Beating Bias
school years and more recently at Nickelodeon’s strategy department, Patel realized he (like many others) had been consuming media that only confirmed his own political bias and, in so doing, had failed to get the full picture of the... View Details
Keywords: Jen McFarland Flint
- 01 Sep 2014
- News
Feedback
position to compete online in the early stages of Netflix, but preferred to focus on improving traditional services rather than look into new distribution channels and to follow consumer preferences. —Ayuna Badmaeva (GMP 12, 2012) via... View Details
- 01 Dec 2009
- News
Noted & Quoted
18, 2009) “Google will have continuous challenges to major initiatives around consumer choice, security and trust, and privacy. ” — Professor David Yoffie, commenting on the legal and consumer backlash... View Details
- 01 Dec 2014
- News
3-Minute Briefing: Nagisa Manabe (MBA 1991)
package delivery. The American consumer has rising expectations about the speed and quality of package delivery. So what we’re working toward is a 7-day, 364-days-of-the-year schedule. Do you know the one day we’re not going to deliver?... View Details
Keywords: Julia Hanna
- 01 Apr 2001
- News
Student Conferences Tackle Business Issues
(MBA 1975), president of Women’s World Banking; Rena Clark (MBA 1990), chair and COO of QVS, Inc.; Judith R. Haberkorn (111th AMP), retired president of consumer sales and service at Verizon; Andrea Caren Silbert (MBA 1992), founder and... View Details
- 01 Feb 2001
- News
Ready for Take-Off
(MBA '77) of Communispace, a software environment for virtual collaboration within companies. Tracy A. Lawrence (MBA '99) of GetConnected.com, Inc., an Internet channel where consumers can comparison-shop among telecommunications... View Details
Keywords: Spingboard
- 06 Dec 2021
- News
The Sparkles in Our Skies
created a market out of thin air. “We have customers who have come to us and said, ‘I never previously considered a diamond because of the impact,’” says Aether’s cofounder and chief marketing officer Robert Hagemann (MBA 2011). “That is a View Details