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  • All HBS Web  (408)
    • News  (202)
    • Research  (151)
    • Multimedia  (8)
  • Faculty Publications  (67)

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  • All HBS Web  (408)
    • News  (202)
    • Research  (151)
    • Multimedia  (8)
  • Faculty Publications  (67)
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  • 31 Mar 2011
  • Research & Ideas

From SpinPop to SpinBrush: Entrepreneurial Lessons from John Osher

John Osher is one of those casually and spectacularly successful people who make serial entrepreneurship look like a cakewalk. He began racking up wins at an early age—starting and selling both a vintage clothing store and an earring... View Details
Keywords: by Dennis Fisher; Consumer Products
  • 29 Aug 2022
  • Op-Ed

Income Inequality Is Rising. Are We Even Measuring It Correctly?

in different shapes and sizes, many retailers offer trousers that accommodate two different dimensions: waist and length sizes. After all, two people who may wear a size medium may actually require trousers that differ in how long and wide they are, and in selecting... View Details
Keywords: by Jon M. Jachimowicz, Kristin Blesch, and Oliver P. Hauser
  • 20 Nov 2019
  • Research & Ideas

It's No Joke: AI Beats Humans at Making You Laugh

purchasing other relevant products, from movies and books to clothes and food. Global spending on big data and business analytics is expected to increase 12 percent to $189 billion this year, and rise another 45 percent to $274 billion by... View Details
Keywords: by Dina Gerdeman
  • 18 Sep 2017
  • Research & Ideas

'Likes' Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing

that the clip was a digitally produced video promotion for German clothing company KillaThrill—the name on the logo. “Two-thirds of people who see it won’t ever know it’s an ad,” Deighton says. “But the people who see what it’s for and... View Details
Keywords: by Dina Gerdeman; Advertising; Technology
  • 09 Jan 2006
  • Research & Ideas

When Benchmarks Don’t Work

not a meaningful, let alone actionable, comparison. Similarly, although the cost of serving a customer who is purchasing clothing from a Wal-Mart store is likely far below the same cost for an Armani store, Armani would probably not... View Details
Keywords: by Robert S. Kaplan; Service
  • 27 Jun 2011
  • Research & Ideas

Recovering from the Need to Achieve

shared with Jeff on the beach were the first conversations in ten years in which he had opened up about these deeper issues. When they talked these days, they would generally have maintenance conversations, focusing on who would pick up the View Details
Keywords: by Kim Girard
  • 21 Nov 2015
  • HBS Case

HBS Cases: Stella McCartney Combines High Fashion with Environmental Values

chemicals and water that you use to produce the items, but also the waste. People throw away 90 percent of what they are going to buy in the next two years. So it’s just amazing. In the US and in the UK, people throw away about 30 kilos of View Details
Keywords: by Brian Kenny; Fashion
  • 17 Jun 2015
  • Lessons from the Classroom

Excellence Comes From Saying No

comic strip. Another wrote a personal essay about her struggles to overcome the stereotype of being the "Shy Asian Girl." Another student, who came from a retail background, wrote an open letter to clothing store Abercrombie... View Details
Keywords: by Michael Blanding
  • 29 Nov 2017
  • Research & Ideas

How to Succeed in Business (According to a 15th Century Trade Merchant)

Zanato, and Vera Ribaudo. A reluctant merchant Born into a family of cloth and wool traders, Cotrugli was a reluctant merchant, pulled from his studies at the University of Bologna to join a profession that he considered lacking in... View Details
Keywords: by Julia Hanna
  • 18 Feb 2019
  • Book

What’s Really Disrupting Business? It’s Not Technology

do-it-yourself clothes washing). Customers evaluate the startup in comparison to what they already have. If you want to thoroughly understand a new business idea, you must take the current reality as your foundation. The second layer is... View Details
Keywords: by Danielle Kost; Beauty & Cosmetics; Insurance; Service; Retail
  • 22 May 2017
  • Lessons from the Classroom

A Luxury Industry Veteran Teaches the Importance of Aesthetics to Budding Business Leaders

laundromat called “Linens and Lattes” that would let customers drink coffee, socialize, and surf the web while waiting for their clothes to dry). Well into the night, the judges discussed the presentations over dinner at Harvest... View Details
Keywords: by Carmen Nobel; Beauty & Cosmetics; Apparel & Accessories; Auto; Tourism
  • 23 Jan 2013
  • Research & Ideas

Three-Dimensional Strategy: Winning the Multisided Platform

When start-up thredUP launched its peer-to-peer online exchange for used children's clothes two and a half years ago, its creators were the latest generation of entrepreneurs competing online as multi-sided platforms (MSPs), alongside... View Details
Keywords: by Julia Hanna
  • 16 Aug 2004
  • Research & Ideas

Luxury Isn’t What It Used to Be

showcased the ongoing appeal of its more timeless products while expanding into fashionable clothing and accessories for men and women. "You can buy the classic trench coat forever. But we've introduced products that have added more... View Details
Keywords: by Julia Hanna; Consumer Products
  • 22 Oct 2014
  • Research & Ideas

An Economic Principle For Us All: Comparative Advantage

men, as compared with 120 men in England; and, similarly, that the Portuguese could produce a particular quantity of cloth (say, 9,000 yards) with just 90 men, as compared with 100 men in England. In other words, Portugal's productivity... View Details
Keywords: Re: David A. Moss
  • 24 Apr 2006
  • Research & Ideas

Managing Alignment as a Process

market. In the 1960s, it added a line of men's casual shoes sold through company-owned retail stores. The 1970s saw a diversification into men's clothing, a new line of business (LOB) that focused on outdoor clothing for work or play. The... View Details
Keywords: by Robert S. Kaplan & David P. Norton; Apparel & Accessories; Fashion; Consumer Products; Retail
  • 15 Apr 2002
  • Research & Ideas

In the Virtual Dressing Room Returns Are A Real Problem

an apparel purchase. Apparel purchasing decisions are closely linked to individuals' feelings about themselves: their body image and the image they wish to project. Clothing is the "skin" one chooses to wear to project one's... View Details
Keywords: by Jan Hammond & Kristin Kohler; Apparel & Accessories; Fashion; Consumer Products; Manufacturing; Retail
  • 18 Apr 2005
  • Research & Ideas

Tips to Reinvent the Department Store

Retail and Luxury Goods Conference on April 3. Chadwick noted that while department stores used to be where shoppers went for everything from baby clothes to furniture to power tools, many stores have now limited their assortment and... View Details
Keywords: by Julie Jette; Retail
  • 17 Feb 2009
  • Research & Ideas

What’s Good about Quiet Rule-Breaking

his manager's approval—from the cash register. That practice is a gray zone, but would hardly qualify as a moral one. By contrast, the same employee setting aside a clothing item in a storage room to later purchase for himself when the... View Details
Keywords: by Martha Lagace
  • 05 Jun 2013
  • Op-Ed

Corporate Leaders Need to Step Up on Climate Change

Green initiatives are ubiquitous these days, implemented with zeal at companies like Dupont, IBM, Walmart, and Walt Disney. The programs being rolled out—lighting retrofits, zero-waste factories, and carpool incentives—save money and provide a green glow. Most large... View Details
Keywords: by Michael Toffel & Auden Schendler
  • 23 Feb 2021
  • Research & Ideas

COVID-19 Shines New Light on Working Conditions in Supply Chains

interesting to see what they come up with. Kost: Are companies actively evaluating the working conditions of their suppliers? Toffel: In some industries, it has become really quite common. In the US, it dates back to scandals, really. So, whether it be Nike or the... View Details
Keywords: by Danielle Kost; Apparel & Accessories
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