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- All HBS Web (323)
- Faculty Publications (23)
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- 13 Sep 2010
- Research & Ideas
The Consumer Appeal of Underdog Branding
with Neeru Paharia, Jill Avery, and Juliet B. Schor. Says Keinan, "Through a series of experiments, we show that underdog brand biographies are effective in the marketplace because consumers identify with the disadvantaged position of the underdog and View Details
Keywords: by Martha Lagace
- 06 Aug 2019
- Cold Call Podcast
Super Bowl Ads Sell Products, but Do They Sell Brands?
was a marketing executive at American Express. Shelly, thanks for joining me today. Santana: Thanks for having me. Kenny You're listening in on the 100th episode of Cold Call, so we're excited to be here today to share this with you.... View Details
- 10 Jun 2002
- Research & Ideas
Reinventing the Industrial Giant
GMBuyPower.com, which enables customers to order cars online. The second is the development of its OnStar technology, which, according to the company's 1999 annual report, will enable the first "Web car." 72 The third change is... View Details
- 15 May 2013
- Research & Ideas
From McRibs to Maseratis: The Power of Scarcity Marketing
you owned a sporty little car, you might be tempted to drive it all the time, settling in to the comfy leather seats whenever you needed to get groceries or meet friends for dinner. But Derek lives in Vancouver, Canada, where public transit is excellent and View Details
Keywords: Re: Michael I. Norton
- 24 Sep 2014
- Op-Ed
Stop Thinking of Climate Change as a Religious or Political Issue
ideologies at the door and approached the topic as we do any other topic involving investment under uncertainty. OP-ED COLLECTION The Business of Climate Change What role should business leaders play in trying to affect climate change? Harvard Business School faculty... View Details
- 31 May 2023
- Research & Ideas
With Predictive Analytics, Companies Can Tap the Ultimate Opportunity: Customers’ Routines
to create a “routineness score” by layering them on top of seven-day periods. For example, the model groups someone ordering a car at 3 p.m. and someone ordering a car at 4 p.m. as more likely to have... View Details
- 05 Sep 2006
- Research & Ideas
HBS Cases: Porsche’s Risky Roll on an SUV
A decade ago, Porsche, the luxury car company, found itself at a crossroads. Renowned for its classy (and expensive) sports cars, the firm had taken a hit in the wake of the 1987 stock market crash and suffered in great part due to... View Details
- 02 Jun 2011
- Research & Ideas
Signing at the Top: The Key to Preventing Tax Fraud?
Editor’s note: Concerns about data falsification and fabrication in a study conducted by Francesca Gino as part of this article have been shared by Harvard Business School with the publishing journal’s editor, along with a request that... View Details
- 31 Jan 2005
- Research & Ideas
Rethinking Marketing’s Conventional Wisdom
sent you to the Web site where you could see the films in their entirety, which starred the same dashing young actor driving BMWs amid all manner of car chases and plot twists. Because it was kind of an underground thing, young people... View Details
- 30 Apr 2008
- Sharpening Your Skills
Sharpening Your Skills: Brand Management
their customers' customers can capture a larger share of channel margins and build loyalty that can protect them against lower-priced competitors. Can Individuals Create Their Own Brand? The Case of the Mystery Writer's Brand A look... View Details
- 18 Apr 2005
- Research & Ideas
Selling Luxury to Everyone
the opposite approach. It wants to be known specifically for its hair products, which are sold through 1,800 salons. Koehn encouraged panelists to share their fondest strategic wishes—as well as their worst fears. Tahari said that her... View Details
- 06 Aug 2014
- Research & Ideas
Climbing Down from the Ivory Tower
Cars negated the ability to interact with people on the streets. As it turned out, cops did a better job fighting crime when they sought input from the public. That had happened organically when they walked their beats. And by View Details
- 27 Jun 2007
- Lessons from the Classroom
Learning to Make the Move to CEO
committed to helping others achieve shared goals?" In some situations—a Wall Street trading floor or a car dealership, for example—people are paid on commission, and it doesn't matter if they're... View Details
- 23 Sep 2013
- Research & Ideas
Status: When and Why It Matters
like to believe that people pay for status for purely symbolic reasons, but the empirical evidence for that has been weak at best” Think of the Bugatti Veyron, for example, a car with 1,000 horsepower that goes 252 miles an hour.... View Details
Keywords: by Dina Gerdeman
- 22 Aug 2005
- Research & Ideas
Balancing the Future Against Today’s Needs
enables the fledgling units to share important resources from the traditional units—cash, talent, expertise, customers, and so on," they write, "but the organizational separation ensures that these new units' distinctive... View Details
Keywords: by Paul Michelman
- 13 Jul 2009
- Research & Ideas
Diagnosing the Public Health Care Alternative
As health insurance reform is hotly debated in Washington, DC, what strategies should be central for the benefit of patients' health? HBS faculty with expertise in business administration, economic development, and operations strategy View Details
- 30 Jan 2018
- First Look
January 30, 2018
role of telecommunications firms in providing content. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=53774 forthcoming Journal of Accounting Research Effects of an Information Sharing System on Employee Creativity,... View Details
Keywords: Sean Silverthorne
- 22 Dec 2015
- First Look
December 22, 2015
Robert S. Kaplan, Katelyn Brinegar, Nicole Bassoff, H. Benjamin Harvey, James A. Brink, and Anand Prabhakar Abstract—No abstract available. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=50229 Racial Discrimination in the View Details
Keywords: Carmen Nobel
- 02 Nov 2016
- What Do You Think?
Are Employees Becoming Job 'Renters' Instead of 'Owners'?
decline in job ownership. Leadership took a large share of the blame. J Mac’s comment was typical of several: “I think the ‘job renter’ behavior is the result of the ‘management takes all’ culture in today’s corporations ” Ed Hare... View Details
Keywords: by James Heskett
- 11 May 2015
- Research & Ideas
A Road Map to Fix America’s Transportation Infrastructure
Any highway commuter who has wasted hours stuck in traffic can see the cracks in the United States' transportation system, as can any airline passenger who has been stranded overnight in an airport. Yet while many agree that the need for infrastructure change is... View Details