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Show Results For
- All HBS Web
(256)
- People (1)
- News (101)
- Research (122)
- Multimedia (22)
- Faculty Publications (100)
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- July 2004 (Revised March 2006)
- Teaching Note
The Birth of the Swatch (TN)
By: Youngme E. Moon
Teaching Note to (2-504-096). View Details
- July 2004 (Revised February 2005)
- Teaching Note
Marketing Antidepressants: Prozac and Paxil (TN)
By: Youngme E. Moon
Teaching Note to (9-502-055). View Details
- April 2004 (Revised March 2006)
- Teaching Note
Ikea Invades America (TN)
By: Youngme E. Moon
Teaching Note to (2-504-094). View Details
- May 2003 (Revised January 2006)
- Teaching Note
NTT DoCoMo: Marketing i-mode (TN)
By: Youngme E. Moon
Teaching Note for (9-502-031). View Details
- October 2000 (Revised March 2001)
- Case
BizRate.com
By: Youngme E. Moon
BizRate is a market research firm that collects point-of-purchase customer feedback data from retailing merchants. It then makes its findings available to consumers in the form of "BizRate star ratings," which are displayed on its website. To date, its primary revenue... View Details
Keywords: Business Education; Marketing Channels; Internet and the Web; Customer Relationship Management; Trust; Business Model; Marketing Strategy; Internet and the Web; Business Divisions; Debates; Retail Industry
Moon, Youngme E. "BizRate.com." Harvard Business School Case 501-024, October 2000. (Revised March 2001.)
- January 2009
- Case
VOSS Artesian Water from Norway
By: Youngme E. Moon, Gail J. McGovern, Daniela Beyersdorfer and Vincent Marie Dessain
VOSS is a Norwegian bottled water company that produces one of the world's purest drinking waters, sold at an ultra-premium price in a sleek cylindrical glass bottle of minimalist design. In the U.S. (the company's primary market), VOSS's high-end brand presence is... View Details
Keywords: Brands and Branding; Marketing Channels; Marketing Strategy; Product; Luxury; Food and Beverage Industry; Norway; United States
Moon, Youngme E., Gail J. McGovern, Daniela Beyersdorfer, and Vincent Marie Dessain. "VOSS Artesian Water from Norway." Harvard Business School Case 509-040, January 2009.
- January 2007
- Class Lecture
Brand Positioning (FSS)
By: Youngme E. Moon
Moon, Youngme E. "Brand Positioning (FSS)." Harvard Business School Class Lecture 507-055, January 2007.
- July 2004 (Revised March 2006)
- Teaching Note
Vans: Skating on Air (TN)
By: Youngme E. Moon
Teaching Note to (9-502-077). View Details
Keywords: Apparel and Accessories Industry
- January 2000
- Teaching Note
Autobytel.com (TN)
By: Youngme E. Moon
Teaching Note for (9-500-015). View Details
Keywords: Auto Industry
- March 2006 (Revised March 2006)
- Teaching Note
Cabo San Viejo: Rewarding Loyalty (TN)
By: Youngme E. Moon
- December 2005 (Revised March 2006)
- Module Note
Rethinking Customer Satisfaction
By: Youngme E. Moon
Outlines the structure and content of a six-session module that explores the negative dynamics that can result when firm profitability becomes disconnected from customer satisfaction. View Details
Keywords: Customer Satisfaction
Moon, Youngme E. "Rethinking Customer Satisfaction." Harvard Business School Module Note 506-046, December 2005. (Revised March 2006.)
- November 2005 (Revised February 2006)
- Module Note
Rethinking Branding
By: Youngme E. Moon
The classical branding paradigm assumes that brands should be built to last and that the role of the brand manager is to protect the long-term sustainability of the brand. Outlines the structure and content of an eight-session module that offers a more expansive... View Details
Keywords: Brands and Branding
Moon, Youngme E. "Rethinking Branding." Harvard Business School Module Note 506-039, November 2005. (Revised February 2006.)
- October 2005
- Supplement
Aqualisa Quartz: Harry Rawlinson (DVD)
By: Youngme E. Moon
Keywords: Construction Industry
Moon, Youngme E. "Aqualisa Quartz: Harry Rawlinson (DVD)." Harvard Business School Video Supplement 506-706, October 2005.
- August 2002 (Revised August 2003)
- Case
Electronic Arts Introduces The Sims Online
By: Youngme E. Moon
Electronic Arts (EA), the world's largest independent game publisher, is preparing to launch an online, subscription-based version of the most popular PC game in history: The Sims. The new game is called "The Sims Online" and it differs from the original game in two... View Details
Keywords: Fair Value Accounting; Decision Making; Price; Product Launch; Market Entry and Exit; Internet; Entertainment and Recreation Industry
Moon, Youngme E. "Electronic Arts Introduces The Sims Online." Harvard Business School Case 503-008, August 2002. (Revised August 2003.)
- August 2001
- Case
Charmed Technology
By: Youngme E. Moon
Charmed Technology, a California start-up known primarily for its high-profile fashion shows featuring "wearable" computers, has just released its first product. The "CharmIT" is being billed as the world's first affordable, wearable computer for consumers. The key... View Details
Keywords: Entrepreneurship; Resignation and Termination; Technological Innovation; Marketing Strategy; Product Development; Luxury; Information Infrastructure; Value Creation; Computer Industry; Fashion Industry
Moon, Youngme E. "Charmed Technology." Harvard Business School Case 502-012, August 2001.
- March 1999 (Revised January 2000)
- Background Note
Network Technology and the Role of Intermediaries
By: Youngme E. Moon
Outlines some of the ways network technology is changing the role of intermediaries in the market. View Details
Keywords: Technology Networks
Moon, Youngme E. "Network Technology and the Role of Intermediaries." Harvard Business School Background Note 599-102, March 1999. (Revised January 2000.)
- March 1999 (Revised January 2000)
- Background Note
Interactive Technologies and Relationship Marketing Strategies
By: Youngme E. Moon
Outlines the role of interactive technologies in the development of relationship marketing strategies. View Details
Moon, Youngme E. "Interactive Technologies and Relationship Marketing Strategies." Harvard Business School Background Note 599-101, March 1999. (Revised January 2000.)
- 13 Feb 2006
- Research & Ideas
Turning High Potential into Real Reward
Lassiter: The answer is usually by recruiting the right people and partners around the core idea. Turning high-potential ventures into high-performance ventures is always an elegant combination of know what, know-how, and know who! NB:... View Details
- October 2006 (Revised October 2007)
- Case
Google Advertising
By: Youngme E. Moon and David Chen
In mid-2006, Google is the number one search engine in America with 99% of its revenues deriving from its simple, text-only advertising services. It is on track to bring in roughly $9.5 billion in advertising revenue in 2006, which would place it fourth among American... View Details
Keywords: Digital Marketing; Disruptive Innovation; Media; Expansion; Internet and the Web; Advertising Industry; United States
Moon, Youngme E., and David Chen. "Google Advertising." Harvard Business School Case 507-038, October 2006. (Revised October 2007.)
- February 2003 (Revised September 2003)
- Teaching Note
Aqualisa Quartz: Simply a Better Shower (TN)
By: Youngme E. Moon and Kerry Herman
Teaching Note for (9-502-030). View Details