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  • All HBS Web  (256)
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    • News  (101)
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Show Results For

  • All HBS Web  (256)
    • People  (1)
    • News  (101)
    • Research  (122)
    • Multimedia  (22)
  • Faculty Publications  (100)
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  • May 2005
  • Article

Break Free from the Product Life Cycle

By: Youngme Moon
Keywords: Product; Business Cycles
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Moon, Youngme. "Break Free from the Product Life Cycle." Harvard Business Review 83, no. 5 (May 2005).
  • 1998
  • Working Paper

Intimate Self-Disclosure Exchanges: Using Computers to Build Reciprocal Relationships with Consumers

By: Youngme Moon
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Moon, Youngme. "Intimate Self-Disclosure Exchanges: Using Computers to Build Reciprocal Relationships with Consumers." Harvard Business School Working Paper, No. 99-059, November 1998.
  • 2003
  • Article

Don't Blame the Computer: When Self-Disclosure Moderates the Self-Serving Bias

By: Youngme Moon
Keywords: Information Technology; Prejudice and Bias
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Moon, Youngme. "Don't Blame the Computer: When Self-Disclosure Moderates the Self-Serving Bias." Journal of Consumer Psychology 13, nos. 1-2 (2003).
  • 2024
  • Working Paper

Patent Hunters

By: Lauren Cohen, Umit Gurun, Katie Moon and Paula Suh
Analyzing millions of patents granted by the USPTO between 1976 and 2020, we find a pattern where specific patents only rise to prominence after considerable time has passed. Amongst these late-blooming influential patents, we show that there are key players (patent... View Details
Keywords: Patents; Product Launch; Product; Innovation and Invention
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Cohen, Lauren, Umit Gurun, Katie Moon, and Paula Suh. "Patent Hunters." NBER Working Paper Series, No. 32965, September 2024.
  • January 2007
  • Class Lecture

Brand Positioning (FSS)

By: Youngme E. Moon
Keywords: Brands and Branding; Product Positioning
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Moon, Youngme E. "Brand Positioning (FSS)." Harvard Business School Class Lecture 507-055, January 2007.
  • July 2004 (Revised March 2006)
  • Teaching Note

Vans: Skating on Air (TN)

By: Youngme E. Moon
Teaching Note to (9-502-077). View Details
Keywords: Apparel and Accessories Industry
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Moon, Youngme E. "Vans: Skating on Air (TN)." Harvard Business School Teaching Note 505-008, July 2004. (Revised March 2006.)
  • January 2000
  • Teaching Note

Autobytel.com (TN)

By: Youngme E. Moon
Teaching Note for (9-500-015). View Details
Keywords: Auto Industry
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Moon, Youngme E. "Autobytel.com (TN)." Harvard Business School Teaching Note 500-076, January 2000.
  • April 2004 (Revised June 2004)
  • Teaching Note

Starbucks: Delivering Customer Service (TN)

By: Youngme E. Moon and John A. Quelch
Teaching Note to (9-504-016). View Details
Keywords: Customer Relationship Management; Food and Beverage Industry
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Moon, Youngme E., and John A. Quelch. "Starbucks: Delivering Customer Service (TN)." Harvard Business School Teaching Note 504-089, April 2004. (Revised June 2004.)
  • 1998
  • Working Paper

Are People Polite to Computers? Responses to Computer-Based Interviewing Systems

By: Clifford Nass, Youngme Moon and Paul Carney
Citation
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Nass, Clifford, Youngme Moon, and Paul Carney. "Are People Polite to Computers? Responses to Computer-Based Interviewing Systems." Harvard Business School Working Paper, No. 99-045, September 1998.
  • March 2006
  • Course Overview Note

Consumer Marketing: Rethinking the Core

By: Youngme E. Moon
Outlines the structure and content of an advanced MBA course entitled Consumer Marketing: Rethinking the Core. The course, which is part of the second-year curriculum at the Harvard Business School, focuses on a reexamination of several fundamental marketing paradigms... View Details
Keywords: Marketing; Consumer Behavior
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Moon, Youngme E. "Consumer Marketing: Rethinking the Core." Harvard Business School Course Overview Note 506-059, March 2006.
  • March 2006
  • Teaching Note

American Legacy: Beyond the Truth Campaign (TN)

By: Youngme E. Moon
Keywords: Advertising Campaigns
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Moon, Youngme E. "American Legacy: Beyond the Truth Campaign (TN)." Harvard Business School Teaching Note 506-056, March 2006.
  • July 2004 (Revised March 2006)
  • Teaching Note

The Birth of the Swatch (TN)

By: Youngme E. Moon
Teaching Note to (2-504-096). View Details
Keywords: History; Fashion Industry
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Moon, Youngme E. "The Birth of the Swatch (TN)." Harvard Business School Teaching Note 505-010, July 2004. (Revised March 2006.)
  • July 2004 (Revised February 2005)
  • Teaching Note

Marketing Antidepressants: Prozac and Paxil (TN)

By: Youngme E. Moon
Teaching Note to (9-502-055). View Details
Keywords: Marketing; Pharmaceutical Industry
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Moon, Youngme E. "Marketing Antidepressants: Prozac and Paxil (TN)." Harvard Business School Teaching Note 505-009, July 2004. (Revised February 2005.)
  • April 2004 (Revised March 2006)
  • Teaching Note

Ikea Invades America (TN)

By: Youngme E. Moon
Teaching Note to (2-504-094). View Details
Keywords: Retail Industry; Consumer Products Industry
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Moon, Youngme E. "Ikea Invades America (TN)." Harvard Business School Teaching Note 504-095, April 2004. (Revised March 2006.)
  • May 2003 (Revised January 2006)
  • Teaching Note

NTT DoCoMo: Marketing i-mode (TN)

By: Youngme E. Moon
Teaching Note for (9-502-031). View Details
Keywords: Telecommunications Industry; Japan
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Moon, Youngme E. "NTT DoCoMo: Marketing i-mode (TN)." Harvard Business School Teaching Note 503-097, May 2003. (Revised January 2006.)
  • October 2000 (Revised March 2001)
  • Case

BizRate.com

By: Youngme E. Moon
BizRate is a market research firm that collects point-of-purchase customer feedback data from retailing merchants. It then makes its findings available to consumers in the form of "BizRate star ratings," which are displayed on its website. To date, its primary revenue... View Details
Keywords: Business Education; Marketing Channels; Internet and the Web; Customer Relationship Management; Trust; Business Model; Marketing Strategy; Internet and the Web; Business Divisions; Debates; Retail Industry
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Moon, Youngme E. "BizRate.com." Harvard Business School Case 501-024, October 2000. (Revised March 2001.)
  • February 2022
  • Case

Paul Polman

By: Elizabeth A. Keenan, Youngme Moon and Susie Ma
Over his 40-year career, Paul Polman had led some of the world’s largest consumer goods companies, making his biggest mark as CEO of Unilever—a multi-national corporation that produced everything from soap to soup. Polman was also well-regarded as a leader in corporate... View Details
Keywords: Marketing; Brands and Branding; Marketing Communications; Marketing Strategy; Leadership; Corporate Accountability; Personal Development and Career; Corporate Social Responsibility and Impact; Ethics; Values and Beliefs; Social Issues; Philanthropy and Charitable Giving
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Keenan, Elizabeth A., Youngme Moon, and Susie Ma. "Paul Polman." Harvard Business School Case 322-098, February 2022.
  • 08 Jun 2010
  • First Look

First Look: June 8

http://cb.hbsp.harvard.edu/cb/web/product_detail.seam?R=1057-HBK-ENG&conversationId=262835&E=1462 Different: Escaping the Competitive Herd Author:Youngme Moon Publication:Crown Business/Random House, 2010 Abstract Every few years... View Details
Keywords: Martha Lagace
  • October 2006 (Revised October 2007)
  • Case

Google Advertising

By: Youngme E. Moon and David Chen
In mid-2006, Google is the number one search engine in America with 99% of its revenues deriving from its simple, text-only advertising services. It is on track to bring in roughly $9.5 billion in advertising revenue in 2006, which would place it fourth among American... View Details
Keywords: Digital Marketing; Disruptive Innovation; Media; Expansion; Internet and the Web; Advertising Industry; United States
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Moon, Youngme E., and David Chen. "Google Advertising." Harvard Business School Case 507-038, October 2006. (Revised October 2007.)
  • February 2003 (Revised September 2003)
  • Teaching Note

Aqualisa Quartz: Simply a Better Shower (TN)

By: Youngme E. Moon and Kerry Herman
Teaching Note for (9-502-030). View Details
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Moon, Youngme E., and Kerry Herman. "Aqualisa Quartz: Simply a Better Shower (TN)." Harvard Business School Teaching Note 503-058, February 2003. (Revised September 2003.)
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