by Willy C. Shih - Publications - Faculty & Research - Harvard Business School

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January 2014
Case

MIT Mystery Hunt: The Answer is Secondary

By: Willy Shih and Karen Robinson

The MIT Mystery Hunt is an annual puzzle-based scavenger hunt at MIT. It is run every year by a different team, and every year is slightly different as teams try new ideas and decide whether to keep or ignore new ideas from previous years. As the Mystery Hunt has... View Details

Keywords: Puzzle-solving; Puzzle Hunt; MIT Mystery Hunt; Innovation and Invention; Collaborative Innovation and Invention; Innovation Leadership; Education Industry; Massachusetts; Cambridge; United States

November 2013
Teaching Note

Living Proof: Are we a technology company or a beauty company?

By: Willy C. Shih

November 2013
Teaching Note

Ford vs. GM: The Evolution of Mass Production (A) and (B)

By: Willy C. Shih

October 2013
Case

Rhythm & Blues

The bankruptcy filing of Rhythm & Hues, who received an Oscar for the arresting visual effects in Life of Pi, raised questions about the challenges faced by the firms like it as well as the broader post-production industry. The rapid pace of technology certainly... View Details

Keywords: Post-production; Visual Effects; Digital; Entertainment; Animation Entertainment; Film Entertainment; Television Entertainment; Theater Entertainment; Job Cuts and Outsourcing; Information Technology; Internet and the Web; Applications and Software; Information Infrastructure; Motion Pictures and Video Industry; Los Angeles

September 2013
Case

Boeing 787: More Electric Architecture

The "more electric architecture" of the Boeing 787 Dreamliner represented a significant shift in the design of secondary power systems for commercial aircraft, compared to traditional designs that employed a mix of hydraulic, pneumatic, and electrical power. While the... View Details

Keywords: Boeing; 787; Airbus; A350XWB; Architectural Innovation; Technological Substitution; Technological Innovation; Vertical Integration; Air Transportation; Aerospace Industry; United States

August 2013 (Revised November 2013)
Case

Ford vs. GM: The Evolution of Mass Production (A)

This case explores the very different paths taken by the Ford Motor Company and the General Motors Corporation in the first three decades of the twentieth century. Henry Ford's Model T was a car for the masses. After considerable experimentation, Ford Motor... View Details

Keywords: Innovation; Exploration; Dominant Design; Business Growth and Maturation; Business History; Innovation and Management; Innovation Strategy; Technological Innovation; Leading Change; Growth and Development Strategy; Product Positioning; Product Design; Product Development; Business Strategy; Corporate Strategy; Vertical Integration; Auto Industry; Manufacturing Industry; Michigan

August 2013 (Revised November 2013)
Supplement

Ford vs. GM: The Evolution of Mass Production (B)

This case explores the very different paths taken by the Ford Motor Company and the General Motors Corporation in the first three decades of the twentieth century. Henry Ford's Model T was a car for the masses. After considerable experimentation, Ford Motor... View Details

Keywords: Innovation; Exploration; Dominant Design; Business Growth and Maturation; Business History; Innovation and Management; Innovation Strategy; Technological Innovation; Leading Change; Growth and Development Strategy; Product Positioning; Product Design; Product Development; Business Strategy; Corporate Strategy; Vertical Integration; Auto Industry; Manufacturing Industry; Michigan

August 2013
Technical Note

Raising the Level of Abstraction

This technical note discusses abstraction as a way of generalizing a process or component for wider application. By hiding complexity inside a module, abstraction enables system designers to think at a higher level. This lowers entry barriers to using (and reusing) a... View Details

Keywords: Abstraction; Modularity; Commercialization; Information Technology; Information Infrastructure; Information Technology; Applications and Software; Digital Platforms; United States; Asia; Europe

Summer 2013
Article

IP Modularity: Profiting from Innovation by Aligning Product Architecture with Intellectual Property

By: Joachim Henkel, Carliss Y. Baldwin and Willy C. Shih

Firms seeking to take advantage of distributed innovation and outsourcing can bridge the tension between value creation and value capture by modifying the modular structure of their technical systems. Specifically, this article introduces the concept of "IP... View Details

Keywords: Modularity; Value Appropriation; Distributed Innovation; Open Innovation; Innovation Strategy; Intellectual Property; Value

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March 2013
Supplement

Renesas Electronics and the Automotive Microcontroller Supply Chain

By: Willy C. Shih and Margaret Pierson

Article

The Re-Industrialization of the United States?

By: Willy C. Shih

Talk of "re-industrialization" in the United States has been supported by a seeming resurgence in manufacturing, but this is driven more by the end of labor arbitrage and increasing coordination costs of offshore manufacturing. Aggressive restructurings and significant... View Details

February 2013 (Revised March 2015)
Case

The LEGO Group: Publish or Protect?

By: Willy C. Shih and Sen Chai

Senior managers at the LEGO Group are faced with a quandary: Should they patent inventions coming out of their manufacturing process development work, should they keep them as trade secrets, or should they publish them so that they would go into the public domain and... View Details

January 2013
Case

Cabot Corporation: The Fuel Cell Decision (A)

By: Willy Shih and Ying Zhou

Managers at Cabot Corporation are faced with deciding the future of its fuel cell program. The (A) case recounts the view of the business manager and the technical project lead, and the (B) case describes the perspective of a senior manager who is the head of the New... View Details

January 2013
Supplement

Cabot Corporation: The Fuel Cell Decision (B)

By: Willy Shih and Ying Zhou

Managers at Cabot Corporation are faced with deciding the future of its fuel cell program. The (A) case recounts the view of the business manager and the technical project lead, and the (B) case describes the perspective of a senior manager who is the head of the New... View Details

2014
Working Paper

Bridging Science and Technology Through Academic-Industry Partnerships

By: Sen Chai and Willy C. Shih

Scientific research and its translation into commercialized technology is a driver of wealth creation and economic growth. Partnerships to foster the translational processes from public research organizations, such as universities and hospitals, to private firms are a... View Details

Keywords: Innovation; Firm Performance; Public-private Partnership Funding; Translational Research; Small And Medium Enterprises; Partners and Partnerships; Public Sector; Private Sector; Performance; Science-Based Business; Innovation and Invention

January–February 2013
Article

Will Our Partner Steal Our IP?

By: Willy C. Shih and Jyun-Cheng Wang

This fictionalized case looks at the spillover of intellectual property (IP) from a critical component supplier to an original equipment maker in the Chinese auto industry. What are the challenges to holding on to proprietary know-how when a customer wishes to use... View Details

Keywords: Intellectual Property Management; Intellectual Property; Auto Industry; Electronics Industry; China; Taiwan

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November 2012 (Revised May 2013)
Case

ASUSTeK and the Google Nexus 7 Tablet

By: Willy C. Shih and Jyun-Cheng Wang

Days after Jerry Shen introduced a new tablet computer at the Consumer Electronics Show, a Google meeting convinced him to go with a lower price point and co-branding as the Nexus 7. While his company would have a premier position at launch, companies like Samsung... View Details

November 2012
Case

Teaming at GE Aviation

By: Rakesh Khurana, Jeffrey Polzer, Willy Shih and Eric Baldwin

Describes the challenges and successes encountered by GE's Aviation business in implementing a teaming work structure and culture in plants across its supply chain. GE Aviation leadership had seen dramatic gains in productivity, quality, and worker satisfaction in... View Details

2012
Book

Producing Prosperity: Why America Needs a Manufacturing Renaissance

By: Gary P. Pisano and Willy Shih

For years—even decades—in response to intensifying global competition, American companies decided to outsource their manufacturing operations in order to reduce costs. But we are now seeing the alarming long-term effect of those choices: in many cases, once... View Details

Keywords: Job Cuts and Outsourcing; Production; Competitive Advantage; Transformation; Innovation and Invention; Manufacturing Industry; United States

September 2012
Supplement

Danish National Advanced Technology Foundation: Working with Project Teams as a 'Single Point of Contact'

By: Willy C. Shih

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