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  • All HBS Web  (439)
    • News  (34)
    • Research  (380)
    • Multimedia  (3)
  • Faculty Publications  (343)

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  • All HBS Web  (439)
    • News  (34)
    • Research  (380)
    • Multimedia  (3)
  • Faculty Publications  (343)
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  • May 1994
  • Background Note

Reorienting Channels of Distribution

By: V. Kasturi Rangan
Traditionally, distribution channels have been viewed as vertical marketing systems where responsibility was transferred from one layer to the next, like passing a baton in a relay race. Distribution channels in the future are likely to look more like horizontal... View Details
Keywords: Distribution Channels; Customers; Supply and Industry; Alliances; Performance Efficiency; Performance Effectiveness; Change; Distribution Industry
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Rangan, V. Kasturi. "Reorienting Channels of Distribution." Harvard Business School Background Note 594-118, May 1994.
  • April 2010 (Revised November 2011)
  • Case

Soren Chemical: Why Is the New Swimming Pool Product Sinking?

By: V. Kasturi Rangan and Sunru Yong
Topics include distribution channels, pricing, and new product marketing. Jen Moritz, the marketing manager for Soren Chemical Co. is struggling with the poor sales performance of Coracle, a new clarifier for residential swimming pools. The performance is puzzling... View Details
Keywords: Marketing Mix; New Product Marketing; Pricing; Branding; Price; Marketing Strategy; Marketing Channels; Product Launch; Brands and Branding; Communication Strategy; Chemical Industry
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Rangan, V. Kasturi, and Sunru Yong. "Soren Chemical: Why Is the New Swimming Pool Product Sinking?" Harvard Business School Brief Case 104-188, April 2010. (Revised November 2011.)
  • July 1993 (Revised September 1994)
  • Case

Millipore New Product Commercialization: A Tale of Two New Products

By: V. Kasturi Rangan and Kevin Bartus
Millipore, the worldwide leader in separations technology, was in the process of launching two key new products: one a liquid chromatography/mass spectrometer and the other a virus separation membrane. The case documents the product development and commercialization... View Details
Keywords: Business or Company Management; Product Launch; Product Development; Commercialization
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Rangan, V. Kasturi, and Kevin Bartus. "Millipore New Product Commercialization: A Tale of Two New Products." Harvard Business School Case 594-010, July 1993. (Revised September 1994.)
  • May 1994
  • Background Note

Managing Market Complexity: A Three-Ring Circus

By: V. Kasturi Rangan
Proposes models of organization that address the various product-market environments posed by the product life cycle. Frames these changes along the two dimensions of uncertainty and diversity. Offers three sets of organizational characteristics to reflect the three... View Details
Keywords: Business Processes; Growth and Development Strategy; Complexity; Organizational Structure; Organizational Culture; Product Marketing; Markets; Product
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Rangan, V. Kasturi. "Managing Market Complexity: A Three-Ring Circus." Harvard Business School Background Note 594-119, May 1994.
  • September 2010 (Revised January 2016)
  • Case

Grameen Danone Foods Ltd., a Social Business

By: V. Kasturi Rangan and Katharine Lee
Grameen Danone is a joint venture between the Grameen Group (a sister company of Grameen Bank) and Groupe Danone, a $2 billion (revenues) French food company. The company's goal was to provide nutritional yogurt (brand name Shoktidoi) for the nearly 50 million... View Details
Keywords: Business Model; Social Entrepreneurship; Food; Distribution; Supply Chain Management; Corporate Social Responsibility and Impact; Food and Beverage Industry; Bangladesh; France
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Rangan, V. Kasturi, and Katharine Lee. "Grameen Danone Foods Ltd., a Social Business." Harvard Business School Case 511-025, September 2010. (Revised January 2016.)
  • February 2002 (Revised December 2003)
  • Case

H-E-B Own Brands

By: V. Kasturi Rangan and Marie Bell
H-E-B is a $9 billion grocery chain located in Southwest Texas. This case focuses on H-E-B's private label strategy, a product category that accounts for 19% of H-E-B's sales and one that earns gross margins 50% higher than national brands. A leader in its markets,... View Details
Keywords: Growth and Development; Market Entry and Exit; Supply Chain Management; Private Ownership; Sales; Strategy; Competitive Strategy
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Rangan, V. Kasturi, and Marie Bell. "H-E-B Own Brands." Harvard Business School Case 502-053, February 2002. (Revised December 2003.)
  • May 1996 (Revised December 1996)
  • Case

Enron Development Corporation: The Dabhol Power Project in Maharashtra, India (B)

By: Krishna G. Palepu, V. Kasturi Rangan and Sarayu Srinivasan
A new administration/government takes power in a state in India and cancels a power project agreed upon/created by the previous state government and an American-based energy company. The project cancellation is based on allegations of irregularities, exorbitant costs,... View Details
Keywords: Cross-Cultural and Cross-Border Issues; Crisis Management; Business and Government Relations; Conflict Management; Energy Industry; India; United States
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Palepu, Krishna G., V. Kasturi Rangan, and Sarayu Srinivasan. "Enron Development Corporation: The Dabhol Power Project in Maharashtra, India (B)." Harvard Business School Case 596-100, May 1996. (Revised December 1996.)
  • October 2010 (Revised April 2013)
  • Case

Bridge International Academies: A School in a Box

By: V. Kasturi Rangan and Katharine Lee
Bridge International was founded in 2007 as a for-profit social enterprise to address the educational needs of poor children in Africa. Ten schools were operational in Kenya by 2010. The plan was to franchise nearly 3,000 schools all over Africa. The case is meant to... View Details
Keywords: Business Model; Education; Growth and Development; Franchise Ownership; Strategic Planning; Problems and Challenges; Social Enterprise; Segmentation; Education Industry; Africa; Kenya
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Rangan, V. Kasturi, and Katharine Lee. "Bridge International Academies: A School in a Box." Harvard Business School Case 511-064, October 2010. (Revised April 2013.)
  • September 2009 (Revised August 2011)
  • Case

Root Capital

By: V. Kasturi Rangan and Katharine Lee
Founded in 1999, Root Capital had loaned $150 million to nearly 250 small and growing businesses, mainly in Latin America. In 2009, as the organization launched a five-year, $55 million capital campaign, it had to determine a strategic path going forward in keeping... View Details
Keywords: Business Model; Social Entrepreneurship; Capital; Financing and Loans; Growth and Development Strategy; Financial Services Industry; Latin America
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Rangan, V. Kasturi, and Katharine Lee. "Root Capital." Harvard Business School Case 510-035, September 2009. (Revised August 2011.)
  • January 2024 (Revised June 2024)
  • Case

Equal Justice Initiative: Mercy, Truth and Dignity

By: V. Kasturi Rangan, Gerald Chertavian and Brittany Logan
In 1989, the Equal Justice Initiative was established as a non-profit, public interest law firm by Harvard Law School graduate, Bryan Stevenson.

EJI provides legal assistance to condemned prisoners, people wrongly convicted or unfairly sentenced, children in... View Details
Keywords: Equality and Inequality; Nonprofit Organizations; Mission and Purpose; Growth and Development Strategy; Social Issues; Race
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Rangan, V. Kasturi, Gerald Chertavian, and Brittany Logan. "Equal Justice Initiative: Mercy, Truth and Dignity." Harvard Business School Case 524-055, January 2024. (Revised June 2024.)
  • Article

The Payoff of Pay-for-Success

By: V. Kasturi Rangan and Lisa Chase
Pay-for-success contracts also known as social impact bonds, have been widely touted as a clever way to fill the funding gap plaguing social programs by attracting a tranche of the trillions of dollars in private return-seeking capital. This article takes an in-depth... View Details
Keywords: Impact Investing; Social Impact Bonds; Public Innovation; Social Enterprise; Investment; Innovation and Invention
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Rangan, V. Kasturi, and Lisa Chase. "The Payoff of Pay-for-Success." Stanford Social Innovation Review 13, no. 4 (Fall 2015): 28–36.
  • January 2024 (Revised August 2024)
  • Case

Essex County Community Foundation: Pivot to Systems Philanthropy

By: V. Kasturi Rangan, Brian Trelstad and Courtney Han
2023 marked five years of the Essex County Community Foundation (ECCF)’s “systems philanthropy” approach to grantmaking. Located in northeastern Massachusetts, the community foundation served 800,000 residents across 34 cities and towns that varied widely by... View Details
Keywords: Philanthropy and Charitable Giving; Reputation; Civil Society or Community; Social Issues; Alignment; Nonprofit Organizations; Business and Stakeholder Relations; Collaborative Innovation and Invention; Leading Change; Massachusetts
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Rangan, V. Kasturi, Brian Trelstad, and Courtney Han. "Essex County Community Foundation: Pivot to Systems Philanthropy." Harvard Business School Case 524-066, January 2024. (Revised August 2024.)
  • May 2022 (Revised May 2024)
  • Case

The Freedom Fund (A): Ending Modern Slavery

By: V. Kasturi Rangan and Courtney Han
The Freedom Fund founded in 2013 to end modern slavery had raised more than half its intended target (by 2025) of $200 million. In 2021, impressed by its decentralized-partnering style of operations, philanthropist MacKenzie Scott awarded the Fund a gift of $35 million... View Details
Keywords: Social Issues; Corporate Social Responsibility and Impact; Philanthropy and Charitable Giving; Spending; Decisions; India; Thailand; Ethiopia
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Rangan, V. Kasturi, and Courtney Han. "The Freedom Fund (A): Ending Modern Slavery." Harvard Business School Case 522-099, May 2022. (Revised May 2024.)
  • October 2005 (Revised September 2006)
  • Case

Museum of Fine Arts Boston

By: V. Kasturi Rangan and Marie Bell
One of Boston's main cultural attractions, the Museum of Fine Arts (MFA), has experienced a steady decline of its core audience over the last decade. The museum's executive director attempted to bridge the shortfall by staging new, innovative, special exhibitions,... View Details
Keywords: Product Marketing; Growth Management; Innovation Leadership; Capital; Financing and Loans; Service Operations; Consumer Behavior
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Rangan, V. Kasturi, and Marie Bell. "Museum of Fine Arts Boston." Harvard Business School Case 506-027, October 2005. (Revised September 2006.)
  • September 2006 (Revised May 2008)
  • Supplement

Corporate Responsibility & Community Engagement at the Tintaya Copper Mine (B)

By: V. Kasturi Rangan, Brooke Barton and Ezequiel Reficco
Engaging local stakeholders and building strong relations has become a strategic imperative for multinational firms in the often politically charged mining, oil, and gas sectors. For BHP Billiton, the world's second largest mining company, its Tintaya copper mine in... View Details
Keywords: Corporate Social Responsibility and Impact; Mining Industry
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Rangan, V. Kasturi, Brooke Barton, and Ezequiel Reficco. "Corporate Responsibility & Community Engagement at the Tintaya Copper Mine (B)." Harvard Business School Supplement 507-030, September 2006. (Revised May 2008.)
  • March 2021 (Revised November 2022)
  • Case

Blue Meridian Partners (A): Scaling for Impact

By: V. Kasturi Rangan
In 2018, Edna McConnell Clark Foundation in a bold move transferred all its assets to a fund pooled with other General Partners and Limited Partners, called Blue Meridian Partners, to focus substantial long range investments in a few carefully chosen nonprofits.The... View Details
Keywords: Venture Philanthropy; Scaling; COVID-19 Pandemic; Social Justice; Philanthropy and Charitable Giving; Venture Capital; Business Model; Social Issues; Poverty; Values and Beliefs; Decisions; Corporate Social Responsibility and Impact; Nonprofit Organizations; Investment Portfolio
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Rangan, V. Kasturi. "Blue Meridian Partners (A): Scaling for Impact." Harvard Business School Case 521-090, March 2021. (Revised November 2022.)
  • February 2011 (Revised March 2021)
  • Case

Hindustan Unilever's 'Pureit' Water Purifier

By: V. Kasturi Rangan and Mona Sinha
The case asks students to formulate a strategy to respond to various competitive threats to its Pureit Water purifier, launched in 2008, targeted at millions of low-income Indian consumers who did not have access to safe drinking water. The case describes in detail the... View Details
Keywords: Multinational Firms and Management; Marketing Strategy; Product Launch; Product Development; Social Enterprise; Competitive Strategy; India
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Rangan, V. Kasturi, and Mona Sinha. "Hindustan Unilever's 'Pureit' Water Purifier." Harvard Business School Case 511-067, February 2011. (Revised March 2021.)
  • August 2007
  • Case

Manila Water Company

By: V. Kasturi Rangan, David Wheeler and Jane Comeault
In 1997, the Philippines government privatized its water utility in the metropolitan Manila area. The East Zone concession was won by Manila Water Company and the West Zone concession by Maynilad Water Services. Over the next decade, Manila Water turned in an... View Details
Keywords: Business Model; Framework; Business or Company Management; Bids and Bidding; Privatization; Performance Improvement; Utilities Industry
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Rangan, V. Kasturi, David Wheeler, and Jane Comeault. "Manila Water Company." Harvard Business School Case 508-004, August 2007.
  • January 2018
  • Technical Note

Business at the Base of the Pyramid: Understanding Impact and Impact Evaluations

By: V. Kasturi Rangan and Tricia Gregg
Unlike financial success, there is no clear consensus regarding how best to define and measure social impact. This HBS Technical Note written for students of the HBS MBA course Business at the Base of the Pyramid (BBOP), offers readers pragmatic perspectives on how the... View Details
Keywords: Developing Countries and Economies; Social Issues; Value Creation; Human Needs; Performance Evaluation
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Rangan, V. Kasturi, and Tricia Gregg. "Business at the Base of the Pyramid: Understanding Impact and Impact Evaluations." Harvard Business School Technical Note 518-057, January 2018.
  • September 2016 (Revised October 2017)
  • Case

KaBOOM!: Play at Scale (Abridged)

By: V. Kasturi Rangan and Sarah Appleby
A case on scaling social impact for nonprofits. Founded in 1995, KaBOOM! quickly became a nationally recognized nonprofit in building playgrounds with strong corporate partnerships and volunteer-organizing capabilities. Over the years, KaBOOM! developed new programs,... View Details
Keywords: Scaling Social Enterprise; Scaling Social Impact; Nonprofit Scaling; Nonprofit; Nonprofit Organizations; Social Enterprise; Social Entrepreneurship; Growth and Development Strategy; United States
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Rangan, V. Kasturi, and Sarah Appleby. "KaBOOM!: Play at Scale (Abridged)." Harvard Business School Case 517-027, September 2016. (Revised October 2017.)
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