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Show Results For
- All HBS Web
(694)
- People (1)
- News (270)
- Research (318)
- Events (1)
- Multimedia (8)
- Faculty Publications (163)
- 17 Jun 2013
- Research & Ideas
Advertising Symbiosis: The Key to Viral Videos
YouTube views. By contrast, Nestlé's self-explanatory "From Maine Water Springs to You: The Journey of Poland Springs Water" has barely cracked 500 views. So why did one water commercial sparkle on YouTube, while the other fizzled? The... View Details
- 30 Jun 2021
- In Practice
The Harvard Business School Faculty Summer Reader 2021
a Terrorist, a deeply powerful memoir by Patrisse Cullors, the founder of the Black Lives Matter movement. Cullors shares her incredible journey from childhood to adulthood as a Black queer woman in LA. It is an emotional, yet insightful... View Details
Keywords: by Kathryn Haviland
- 02 Apr 2014
- What Do You Think?
Has the Post-Capitalist Economy Finally Arrived?
era of capitalism will bring. Tom Dolembo commented that "the revolution that is occurring is a shift of cost from production of product to delivery of experiences Capitalism requires a belief that wealth is exclusively for a... View Details
- Teaching Interest
Supply Chain Management
The Supply Chain Management (SCM) course builds on aspects of the first-year Technology and Operations Management (RC TOM) course. However, whereas RC TOM focuses primarily on developing and producing products and services, SCM emphasizes managing... View Details
- 07 Nov 2012
- HBS Case
HBS Cases: Sir Alex Ferguson--Managing Manchester United
Anita Elberse, a Professor of Business Administration in the Marketing unit at Harvard Business School, studies high performers in creative industries—from basketball superstar LeBron James to pop diva Lady Gaga, from actor Tom Cruise to... View Details
- 11 Apr 2011
- Lessons from the Classroom
Teaching a ‘Lean Startup’ Strategy
doing that, and waste a lot of money on sales and marketing trying to sell that wrong product," says Tom Eisenmann, a professor in the Entrepreneurial Management Unit at Harvard Business School. "It takes a lot of time, time... View Details
- February 2022 (Revised March 2022)
- Case
Hertz in Bankruptcy: A Wild Ride in Pandemic Times
Hertz filed for Chapter 11 bankruptcy in response to asset-backed securities (ABS) obligations and the COVID-19 pandemic. Enthusiastic Robinhood investors and shrewd negotiating tactics helped Hertz stabilize. Roughly nine months into the bankruptcy, Hertz received... View Details
Keywords: Bankruptcy Reorganization; COVID-19 Pandemic; Insolvency and Bankruptcy; Health Pandemics; Valuation; Capital Structure; Negotiation; Private Equity; Travel Industry; United States
Antill, Samuel, Stuart Gilson, and Kristin Mugford. "Hertz in Bankruptcy: A Wild Ride in Pandemic Times." Harvard Business School Case 222-064, February 2022. (Revised March 2022.)
- 06 May 2015
- What Do You Think?
Are You Ready for Personalized Predictive Analytics?
world of predictive analytics. In it, an innovative technology allows Washington, D.C. to go without a murder for six years by helping Tom Cruise, chief of the Precrime Unit, to identify, arrest, and... View Details
Keywords: by James Heskett
- 03 Jul 2013
- What Do You Think?
What Are the Limits of Transparency?
will be maintained." Phillip Clark weighed in with this view: "Wisdom and trust determine transparency. The comfort and motives you sense from those providing the information determines how much you will believe Transparency is doomed View Details
Keywords: by James Heskett
- 04 Nov 2010
- What Do You Think?
Why Do We Chase Stars?
leadership," according to Fidel Arcenas. As Ratnaja Gogula put it, " traits (that) make women better contenders for talent portability (include) women's ability to better cope with stress, better communicate and multi-task " View Details
Keywords: by Jim Heskett
- 05 May 2003
- What Do You Think?
Is This a Golden Era for Marketing Productivity?
respondents concerned the misuse of such techniques. As Tom Henkel put it, "I'm sure the same companies that wasted time and money on poorly designed surveys and focus groups will engage in similarly misguided neuroscience and... View Details
Keywords: by James Heskett
- 11 Sep 2000
- Research & Ideas
Riding the Internet Fast Track
such as Amazon.com, drugstore.com, E*Trade, and Priceline.com, firms that unflinchingly invest millions of dollars in advertising and promotion each year to rapidly build traffic and revenues. The high-octane fuel that these super trains require is provided View Details
Keywords: by Peter Jacobs
- 26 Jul 2021
- News
The Best Business Startup Ebooks
- 28 Jun 2010
- HBS Case
Cincinnati Children’s Hospital Medical Center
details how one institution has implemented its own version of health-care reform, taking overall performance levels from well below average to the top 10 percent in the industry. Coauthored by HBS assistant professor Anita Tucker and... View Details
- 11 Jun 2020
- News
The Secret to Good Leadership: It’s Not About You
- 03 Dec 2008
- What Do You Think?
Can Housing and Credit be “Nudged” Back to Health?
Summing Up The current global recession has, judging from responses to this month's column, many origins, among them housing and credit. All, of course, are traceable to human responses to both perceived opportunities and calamities, which in turn have been engineered... View Details
Keywords: by Jim Heskett
- 03 Mar 2010
- What Do You Think?
To What Degree Does “Identity” Affect Economic Performance?
of identity. Perceptions vary widely on the issue of "identity" and economic performance, particularly as it applies to the U.S. One school of thought is summarized by C. J. Cullinane when he says, "Our identify has... View Details
Keywords: by Jim Heskett
- 09 Jan 2014
- Research & Ideas
The Entrepreneurs Who Invented Economic Forecasting
underscored the risk and uncertainty inherent to capitalism itself. Sean Silverthorne: Why did you decide to write this book? Walter Friedman: The idea came to me years ago when teaching "Creating Modern Capitalism," a short course that was once required for incoming... View Details
Keywords: by Sean Silverthorne
- 02 Jan 2013
- What Do You Think?
Should We Rethink the Promise of Teams?
importance of measuring the quality of the contribution that individuals make to a team. Tom Dolembo pointed out that "Teamwork isn't about falling backwards into a mattress, it is about a specific skill Unless teaming is approached as a... View Details
Keywords: by James Heskett
- 02 Jun 2011
- What Do You Think?
Is it Time for a National Bankruptcy?
the risks are no longer connected to individuals who possess the incentive, power and capability to take action and manage the risks." Stephen Basikoti agreed, noting that "creditors have already shown themselves incapable of making better decisions View Details
Keywords: by Jim Heskett