Publications

20 Nov 2012
First Look

First Look: November 20

PublicationsThe Unbundling of Advertising Agency Services: An Economic Analysis Authors:Mohammad Arzaghi, Ernst R. Berndt, James C. Davis, and Alvin J. Silk Publication:Review of Marketing Science (forthcoming) Abstract We address a... View Details

Keywords: Sean Silverthorne

08 Oct 2013
First Look

First Look: October 8

differentiate "quality FDI" in several different ways. First, we look at the possibility that the effects of FDI differ by sector. Second, we differentiate FDI based on objective qualitative industry characteristics including... View Details

Keywords: Sean Silverthorne

07 Jun 2016
First Look

June 7, 2016

avoidance (Slemrod, 2004; Crocker and Slemrod, 2005; Chen and Chu, 2005) by showing that increases in institutional ownership are associated with increases in tax avoidance. Using the Russell index reconstitution setting to isolate... View Details

Keywords: Sean Silverthorne

31 Jul 2012
First Look

First Look: July 31

sales through innovative deal structures. Purchase this case:http://hbr.org/search/912416-PDF-ENG Schuberg Philis Thomas J. DeLong and Daniela BeyersdorferHarvard Business School Case 412-092 The Dutch... View Details

Keywords: Carmen Nobel

July 2010 (Revised June 2016)
Case

Erik Peterson at Biometra (A)

By: John J. Gabarro, Thomas DeLong and Jevan Soo

Describes the problems facing a recent MBA graduate in his job as general manager of a medical device company owned by a parent corporation. Raises issues of corporate divisional relationships and the difficulties facing an inexperienced manager who seems to be... View Details

Keywords: Business Subsidiaries; Leadership; Managerial Roles; Product Launch; Organizational Structure; Problems and Challenges; Medical Devices and Supplies Industry

July 2010 (Revised January 2017)
Background Note

Marketing Analysis Toolkit: Customer Lifetime Value Analysis (2024)

By: Thomas Steenburgh and Jill Avery

Customers are increasingly being viewed as assets that bring value to the firm. Customer lifetime value is a metric that allows managers to understand the overall value of their customer base and relate it to three customer strategies firms employ: asset... View Details

Keywords: Customer Lifetime Value; Return On Investment; Customer Acquisition; Customer Retention; Customer Churn; ＂Marketing Analytics＂; Marketing; Customer Relationship Management; Customer Focus and Relationships; Customer Value and Value Chain; Management Analysis, Tools, and Techniques; Marketing Strategy; Measurement and Metrics; Strategic Planning; Value

January 2010 (Revised July 2011)
Case

Hindustan Unilever Limited

By: Thomas J. DeLong and Mona Srivastava

This case illustrates Hindustan Unilever Limited's conflict resolution and people development policies using a “leading from the middle” example. The story centers on the challenges faced by an HR manager at a factory who must meet organizational objectives while... View Details

Keywords: Employee Relationship Management; Labor Unions; Leadership; Goals and Objectives; Managerial Roles; Conflict Management; Food and Beverage Industry; India

13 Dec 2016
First Look

December 13, 2016

forthcoming Journal of Investment Consulting Cloaked Trading By: Cohen, Lauren, Dong Lou, and Christopher J. Malloy Abstract—Using a novel, proprietary database of micro-level trading activities by asset... View Details

Keywords: Carmen Nobel

22 Jun 2011
Sharpening Your Skills

Sharpening Your Skills: Motivation

Thomas Steenburgh and Doug J. Chung and K. Sudhir of the Yale School of Management. Can Companies Inspire Heroism In Employees? HBS Cases: Terror at the Taj Under terrorist... View Details

Keywords: Re: Multiple Faculty

July 2011
Case

Shifting the Diversity Climate: The Sodexo Solution

By: David A. Thomas and Stephanie J. Creary

This case profiles the evolution of Sodexo's diversity initiative. Diversity became a key priority for Sodexo, North America in 2001 after a class-action lawsuit was filed and certified in Washington, D.C. against Sodexo Marriot Services, Inc., the food services... View Details

Keywords: Diversity; Business Strategy; Globalization; Management Teams; Gender; Race; Ethnicity; Age; Food and Beverage Industry; North America; Washington (state, US)

July 2011
Case

Teach Plus: Mobilizing a New Generation of Teacher Leaders

By: David A. Thomas and Stephanie J. Creary

This case profiles the evolution of Teach Plus, a non-profit organization founded on the premise that in order for public schools to continuously improve urban student achievement, teaching must become a career that motivates and retains effective early career... View Details

Keywords: Leadership; Decision Making; Strategy; Nonprofit Organizations; Social Entrepreneurship; Teaching; Cambridge; Boston

October 2005 (Revised October 2006)
Case

Infosys (A): Strategic Human Resource Management

By: Thomas J. DeLong, Jaya Tandon and Ganesh Rengaswamy

Hema Ravichandar, head of human resources, was given a new and aggressive milestone to reach: ensure Infosys is on the Top 10 lists of both Best Performing Companies and Best Employers by 2007. No large organization had ever been able to achieve this distinction... View Details

Keywords: Business Growth and Maturation; Transition; Cost; Human Resources; Employee Relationship Management; Problems and Challenges; Competitive Strategy; Information Technology Industry

05 Feb 2013
First Look

First Look: Feb. 5

plant and discusses the difficulty management had faced in moving forward in transforming the culture of the plant. Purchase this case:http://hbr.org/search/413074-PDF-ENG Gerry Pasciucco at AIG Financial Products (A) Mukunda, Gautam, and View Details

Keywords: Sean Silverthorne

February 2010 (Revised March 2016)
Background Note

Marketing Analysis Toolkit: Break-even Analysis

By: Thomas J. Steenburgh and Jill Avery

Marketing managers are often called upon to make recommendations for or against programs that cost money to implement. Before expenditures are made, managers want to be sure that they will be getting a return on their investment. One way of assessing this is by... View Details

Keywords: Decision Making; Investment Return; Spending; Management Analysis, Tools, and Techniques; Marketing Strategy; Strategic Planning; Mathematical Methods

2019
Book

Race, Work, and Leadership: New Perspectives on the Black Experience

By: Laura Morgan Roberts, Anthony J. Mayo and David A. Thomas

Race, Work, and Leadership is a rare and important compilation of essays that examines how race matters in people’s experience of work and leadership. What does it mean to be black in corporate America today? How are racial dynamics in organizations changing?... View Details

Keywords: Race And Ethnicity; Diversity Management; Inclusion; Leader Selection; Race; Ethnicity; Diversity; Leadership; Leadership Development; Employment

Find at Harvard

March 2011 (Revised July 2011)
Case

Vestas' World of Wind

By: Thomas J. Steenburgh and Elena Corsi

The wind turbine manufacturer Vestas launched the industry's first highly localized and customized new product launch campaigns which used also new tools such as web 2.0 platforms. Used to operate in a market where demand exceeded supply, Vestas had lost contact with... View Details

Keywords: Customer Focus and Relationships; Marketing Channels; Internet and the Web; Product Launch; Demand and Consumers; Advertising Campaigns; Global Strategy; Customization and Personalization; Business and Stakeholder Relations; Finance; Product Marketing; Technology Adoption; Energy Industry

2008
Working Paper

An Investigation of Earnings Management through Marketing Actions

By: Craig James Chapman and Thomas J. Steenburgh

Prior research hypothesizes managers use "real actions," including the reduction of discretionary expenditures, to manage earnings to meet or beat key benchmarks. This paper examines this hypothesis by testing how different types of marketing expenditures are used... View Details

Keywords: Performance Expectations; Earnings Management; Marketing Strategy; Financial Reporting; Brands and Branding; Food and Beverage Industry

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March–April 2014
Article

Do Bonuses Enhance Sales Productivity? A Dynamic Structural Analysis of Bonus-Based Compensation Plans

By: Doug J. Chung, Thomas Steenburgh and K. Sudhir

We estimate a dynamic structural model of sales force response to a bonus based compensation plan. Substantively, the paper sheds insights on how different elements of the compensation plan enhance productivity. We find evidence that: (1) bonuses enhance productivity... View Details

Keywords: Performance Productivity; Salesforce Management; Compensation and Benefits

Find at Harvard

August 2011
Supplement

Better World Books Video

By: Michael I. Norton, Fiona Wilson, Jill Avery and Thomas Steenburgh

This video contains an interview with David Murphy, CEO of Better World Books. Topics discussed include: the opportunities and constraints offered by having a social mission, an update on the company, and the future of Better World Books. View Details

Keywords: Growth and Development; Management Teams; Business Model; Social Enterprise; Publishing Industry