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  • 13 Dec 2011
  • First Look

First Look: Dec. 13

  PublicationsAdding Bricks to Clicks: Predicting the Patterns of Cross-Channel Elasticities over Time Authors:Jill Avery, Thomas J. Steenburgh, John Deighton, and Mary Caravella Publication:Journal of... View Details
Keywords: Sean Silverthorne
  • 19 Jul 2011
  • First Look

First Look: July 19

challenges of servicing both internal and external Aladdin clients during a period of rapid growth within BlackRock and significant change in the global financial landscape. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/211082-PDF-ENG Erik Peterson at... View Details
Keywords: Sean Silverthorne
  • 01 Feb 1997
  • News

Shaping the Future of Business: Entrepreneurial Evolution at HBS

New Ventures, developed and taught by Professor Frank L. Tucker and doctoral candidate Patrick R. Liles (MBA '64, DBA '70). At about the same time, then Associate Professor Howard Stevenson and then Lecturer William View Details
Keywords: Nancy O. Perry and Susan Young; profiles by Garry Emmons
  • 23 Jun 2015
  • First Look

First Look: June 23, 2015

Experiment of On-the-job Learning of Knowledge Production by Local Workers Reporting to Return Migrants By: Choudhury, Prithwiraj Abstract—I study whether return migrants facilitate knowledge production by... View Details
Keywords: Sean Silverthorne
  • 16 Aug 2016
  • First Look

August 16, 2016

of its films in-house, and to market them fan-by-fan. Owner Thomas Tull acquires the big-data-in-sports firm started by Matt Marolda and appoints him to run marketing analytics for Legendary. The methods... View Details
Keywords: Sean Silverthorne
  • 29 May 2012
  • First Look

First Look: May 29

will adopt the change. By contrast, strong ties to potentially influential organization members who disapprove of a change outright (resistors) are an effective means of affective cooptation only when a change diverges little from... View Details
Keywords: Sean Silverthorne
  • 23 Apr 2013
  • First Look

First Look: April 23

MIT Sloan Management Review Experiments in Open Innovation at Harvard Medical School By: Guinan, Eva C., Kevin J. Boudreau, and Karim R. Lakhani Abstract—Harvard Medical School seems an unlikely organization to open up its innovation... View Details
Keywords: Sean Silverthorne
  • 03 Apr 2018
  • First Look

New Research and Ideas, April 3, 2018

Despite all these efforts to gain new global historical visions, however, the debates surrounding this movement have remained rather provincial in scope. Global History, Globally addresses this lacuna by surveying the state of global... View Details
Keywords: Sean Silverthorne
  • 27 Sep 2011
  • First Look

First Look: September 27

ordinary managers. In The Innovator's DNA, the authors identify five capabilities demonstrated by the best innovators: (1) Associating: drawing connections between questions, problems, or ideas from unrelated fields; (2) Questioning:... View Details
Keywords: Sean Silverthorne
  • 22 Jun 2010
  • First Look

First Look: June 22

advertising market—one that suffers quite a different set of problems. Display advertising systems place ads-typically, rectangular "banners"—on the majority of popular web sites. Though display ads are widespread, they are also troubled—ignored View Details
Keywords: Martha Lagace
  • 11 Aug 2009
  • First Look

First Look: August 11, 2009

Battilana and T. D'Aunno Publication:In Institutional Work: Actors and Agency in Institutional Studies of Organizations, edited by Thomas B. Lawrence, Roy Suddaby, and Bernard Leca. Cambridge, U.K.:... View Details
Keywords: Martha Lagace
  • 13 Sep 2011
  • First Look

First Look: September 13

http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1865878 The Flexible Substitution Logit: Uncovering Category Expansion and Share Impacts of Marketing Instruments Authors:Qiang Liu, Thomas J. Steenburgh,... View Details
Keywords: Sean Silverthorne
  • February 2010
  • Background Note

Marketing Analysis Toolkit: Situation Analysis

By: Thomas J. Steenburgh and Jill Avery
Before managers can begin to formulate marketing strategies for their businesses, they must have a strong understanding of the internal and external marketing environments in which they are operating. In this note, we present three methods for collecting and analyzing... View Details
Keywords: Five Forces Framework; SWOT Analysis; Marketing Strategy; Demand and Consumers; Industry Structures; Strategic Planning
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  • 25 Oct 2011
  • First Look

First Look: October 25

Institutional Investors Frame Their Losses: Evidence on Dynamic Loss Aversion from Currency Portfolios Authors:Kenneth A. Froot, J. Arabadjis, S. Cates, and S. Lawrence Publication:Journal of Portfolio Management (forthcoming) Abstract... View Details
Keywords: Sean Silverthorne
  • 30 Aug 2016
  • First Look

August 30, 2016

https://www.hbs.edu/faculty/Pages/item.aspx?num=50545 A Model of Credit Market Sentiment By: Greenwood, Robin, Samuel G. Hanson, and Lawrence J. Jin Abstract—We present a model of credit market sentiment in which investors form beliefs... View Details
Keywords: Carmen Nobel
  • 28 Sep 2010
  • First Look

First Look: September 28, 2010

Review (forthcoming) Abstract Companies in Victorian Britain operated in a laissez-faire legal environment from the perspective of outside investors, implying that such investors were not protected by the legal system. This article seeks... View Details
Keywords: Sean Silverthorne
  • 09 Dec 2008
  • First Look

First Look: December 9, 2008

School Case 207-028 In 1980, Thomas J. Klutznick, president of a Chicago-based development company, was considering whether he should build a Class A building on a second-rate site outside the Central Loop... View Details
Keywords: Martha Lagace
  • 22 Mar 2016
  • First Look

March 22, 2016

institutions. It explores as well new efforts to understand the micro mechanisms and channels by which host countries can benefit from multinational activity, within and between firm productivity increases. Publisher's link:... View Details
Keywords: Sean Silverthorne
  • 06 Dec 2011
  • First Look

First Look: Dec. 6

  PublicationsFlying Without a Net: Turn Fear of Change into Fuel for Success Author:Thomas J. DeLong Publication:Harvard Business Review Press, 2011 Abstract Confronted by omnipresent threats of job loss... View Details
Keywords: Sean Silverthorne
  • February 2010
  • Background Note

Marketing Analysis Toolkit: Market Size and Market Share Analysis

By: Thomas J. Steenburgh and Jill Avery
Marketers frequently need to estimate the size of their markets—both for existing products so that sales forecasts can be developed and for new products so that market opportunities can be assessed. This toolkit enables students to size a market and generate a sales... View Details
Keywords: Forecasting and Prediction; Management Analysis, Tools, and Techniques; Marketing Strategy; Markets; Demand and Consumers; Size; Strategic Planning; Sales
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