by Rajiv Lal - Publications - Faculty & Research

11 Jul 2006
First Look

First Look: July 11, 2006

hair care. By 1980 there remained strong differences between consumer markets. Although American influence was strong, it was already evident that globalization had not resulted in the creation of a stereotyped American blond and... View Details

Keywords: Sean Silverthorne

April 2023 (Revised August 2023)
Teaching Note

Adobe's Customer Journey

By: Sunil Gupta, Rajiv Lal and Celine Chammas

Teaching Note for HBS Case No. 522-033. View Details

Keywords: Customer Journey; Marketing Effectiveness

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Research Summary

Internet of Things

By: Rajiv Lal

Book chapters View Details

October 2014
Case

KGFS: A New Approach to Rural Finance

By: Rajiv Lal

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September 2014
Supplement

USAA in the Digital World

By: Rajiv Lal

This video supplement to case 515-016 ("USAA in the Digital World") is five short videos in one product. Each video is mentioned in the case. View Details

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February 2013
Teaching Note

SANY: Going Global (TN)

By: Rajiv Lal

Keywords: Heavy Industry; Globalized Markets and Industries; Global Strategy; Construction Industry; Europe; Asia; China

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September 2000 (Revised July 2001)
Case

Chapters.ca

By: Michael J. Roberts, Rajiv Lal and Walter J. Salmon

Describes the challenges facing the online site associated with Canada's largest bricks-and-mortar bookseller. Presents a variety of lenses for examining the economic model of the online versus traditional book-selling business, and asks students to identify the... View Details

Keywords: Marketing Strategy; Internet and the Web; Business Model; Entrepreneurship; Product Marketing; Business Strategy; Technological Innovation; Canada

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October 2011 (Revised January 2012)
Case

PepsiCo, Performance with Purpose, Achieving the Right Global Balance

By: Rosabeth Moss Kanter, Rakesh Khurana, Rajiv Lal and Eric Baldwin

Keywords: Corporate Strategy; Globalized Firms and Management; Strategic Planning; Food and Beverage Industry

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September 2018 (Revised April 2019)
Case

Sigfox: Building a Global IoT Network

By: Rajiv Lal, Mette Fuglsang Hjortshoej and Emilie Billaud

In 2018, Ludovic Le Moan and Christophe Fourtet, co-founders of the French tech startup Sigfox, reflected on the evolution of their venture and the way forward. Founded in 2009, Sigfox was a company that provided a global connectivity network for devices connected to... View Details