Publications

Publications

Filter Results: (148) Arrow Down

Show Results For

← Page 5 of 148 Results →
Sort by

Are you looking for?

→Search All HBS Web
  • November 2012
  • Case

The Universalization of L'Oréal

By: Rajiv Lal and Carin-Isabel Knoop
In 2010, half of the world's cosmetics sales came from the so-called emerging markets for the first time; L'Oréal opened three new subsidiaries, in Egypt, Pakistan, and Kazakhstan; and the Paris, France-based cosmetics and personal care powerhouse declared its... View Details
Keywords: Retailing; Marketing; Cosmetics Industry; L'Oreal; India; R＆D; Globalization; Product Development; Research and Development; Emerging Markets; Retail Industry; Latin America; Asia; Middle East
Related
  • February 2009
  • Case

HP: The Computer is Personal Again

By: Rajiv Lal and Cathy Ross
In September 2008, Todd Bradley, executive vice president of Hewlett-Packard Company's Personal Systems Group (PSG), gathered his thoughts before a meeting with his top executives and managers for product design and marketing. On the agenda was a discussion of... View Details
Keywords: Revenue; Product Positioning; Corporate Strategy; Computer Industry; Retail Industry
Related
  • February 2005 (Revised May 2005)
  • Case

Nordstrom: The Turnaround

By: Rajiv Lal and Arar Han
After a period of turbulence, the fourth generation of Nordstroms are in control of the $7.1 billion apparel retailer. They have instituted a number of changes in buying and IT that have turned the business around. What can they do to ensure future growth? View Details
Keywords: Transformation; Crisis Management; Growth Management; Organizational Structure; Information Technology; Apparel and Accessories Industry; Retail Industry
Related
  • November 2001
  • Case

Charles Schwab Corp.: Introducing A New Brand

By: Rajiv Lal and David Kiron
As the financial services industry converges, how should Charles Schwab, widely known as a discount brokerage firm, position its brand? This case presents elements of the company's overall brand strategy--including brand assets, choice of target audience, and media... View Details
Keywords: Growth and Development Strategy; Brands and Branding; Marketing Strategy; Financial Services Industry
Related
  • April 2001 (Revised January 2002)
  • Teaching Note

Callaway Golf Company (TN)

By: Rajiv Lal and Patricia Carrolo
Teaching Note for (9-501-019). View Details
Related
  • September 2018 (Revised April 2019)
  • Case

Sigfox: Building a Global IoT Network

By: Rajiv Lal, Mette Fuglsang Hjortshoej and Emilie Billaud
In 2018, Ludovic Le Moan and Christophe Fourtet, co-founders of the French tech startup Sigfox, reflected on the evolution of their venture and the way forward. Founded in 2009, Sigfox was a company that provided a global connectivity network for devices connected to... View Details
Keywords: Internet Of Things; Business Startups; Entrepreneurship; Transition; Information Technology; Business Strategy; Internet and the Web; Technology Adoption; Technology Industry; Telecommunications Industry; France; Europe
Related
  • Research Summary

Overview

By: Rajiv Lal
Developing a course for our MBA students on the opportunities and challenges in Building a Business around Smart Connected Products/IoT View Details
Keywords: IoT; Smart Connected Products
  • February 2010
  • Teaching Note

Purolator Courier Ltd. (TN)

By: Rajiv Lal
Teaching Note for 508054. View Details
Keywords: Canada
Related
  • January 2010
  • Teaching Note

Staples: Back To The Future (TN)

By: Rajiv Lal
Teaching Note for [505044]. View Details
Keywords: Marketing
Related
  • October 2002
  • Teaching Note

Documentum, Inc. (TN)

By: Rajiv Lal
Teaching Note for (9-502-026). View Details
Related
  • June 2009
  • Teaching Note

Best Buy Co., Inc.: Customer-Centricity (TN)

By: Rajiv Lal
Teaching Note for [506055]. View Details
Keywords: Electronics Industry; United States; Canada; Mongolia
Related
  • March 2003
  • Supplement

Arnold Worldwide: Volkswagen Ads from 1995-2000

By: Rajiv Lal
Related
  • May 2002
  • Teaching Note

New Beetle, The (TN)

By: Rajiv Lal
Teaching Note for (9-501-023). Includes color exhibits. View Details
Keywords: Auto Industry; United States
Related
  • April 2002
  • Teaching Note

Freeport Studio, TN

By: Rajiv Lal
Teaching Note for (9-501-021). View Details
Related
  • February 1991
  • Background Note

Managing Marginal New Products

By: Rajiv Lal
Keywords: Product Launch
Related
  • April 2023 (Revised August 2023)
  • Teaching Note

Adobe's Customer Journey

By: Sunil Gupta, Rajiv Lal and Celine Chammas
Teaching Note for HBS Case No. 522-033. View Details
Keywords: Customer Journey; Marketing Effectiveness
Related
  • March 2006 (Revised February 2007)
  • Case

UBS: Towards the Integrated Firm

By: Rajiv Lal, Nitin Nohria and Carin-Isabel Knoop
In late June 2005, UBS Group CEO Peter Wuffli--anointed "Master of Zurich" by the financial press--was returning to Zurich from the firm's latest three-day Senior Leadership Conference (SLC). Tapping 600 top managers, this SLC featured an outdoor event at a former... View Details
Keywords: Integration; Programs; Leadership; Talent and Talent Management; Trust
Related
  • 03 May 2011
  • First Look

First Look: May 3

budget across various offline and online channels. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/511096-PDF-ENG State Bank of India: Transforming a State Owned Giant Rajiv Lal and Rachna... View Details
Keywords: Sean Silverthorne
  • 16 Nov 2010
  • First Look

First Look: November 16, 2010

founder should do when faced with a supplier who is trying to bypass WildChina to reach customers directly—a common problem faced by intermediaries. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/811019-PDF-ENG Dubai Duty Free... View Details
Keywords: Sean Silverthorne
  • Teaching Interest

Overview

By: Rajiv Lal
I will be teaching the First Year Marketing course next year. View Details

Are you looking for?

→Search All HBS Web