Publications
Publications
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- All HBS Web
(519)
- Faculty Publications (199)
- 2012
- Article
A Study of Economic Impact of Cloud Computing
By: Marco Iansiti and Gregory L. Richards
In this paper we find that advances in cloud computing likely will extend the IT induced economic growth in developed economies and foster growth in economies where IT penetration is not yet fully mature. We conclude that governments should work together to take... View Details
- Article
Entry into Platform-based Markets
By: Feng Zhu and Marco Iansiti
This paper examines the relative importance of platform quality, indirect network effects, and consumer expectations on the success of entrants in platform-based markets. We develop a theoretical model and find that an entrant's success depends on the strength of... View Details
- June 2011
- Case
CA Technologies: Bringing the Cloud to Earth
By: Marco Iansiti and Kerry Herman
Adam Famularo, general manager, Cloud Computing business, CA Technologies, and David Dobson, WVP and group executive, Customer Solutions Group, were preparing for a presentation on communicating and positioning CA Technologies' new strategy for cloud computing.... View Details
- January 2011
- Article
Let the Right One In: A Microeconomic Approach to Partner Choice in Mutualisms
By: Marco Archetti, Francisco Ubeda, Drew Fudenberg, Jerry R. Green, Naomi E. Pierce and Douglas W. Yu
One of the main problems impeding the evolution of cooperation is partner choice. When information is asymmetric (the quality of a potential partner is known only to himself), it may seem that partner choice is not possible without signaling. Many mutualisms, however,... View Details
- February 2010 (Revised December 2011)
- Case
Ricoh Company, Ltd.
By: Robert G. Eccles, Amy C. Edmondson, Marco Iansiti and Akiko Kanno
Ricoh, the Japanese copier manufacturer, is committed to reducing its environmental impact to one-eighth of its 2000 levels by 2050. It has already introduced three stages of environmental awareness to its operations, and its recycled copier business broke even in... View Details
- 2010
- Book
One Strategy: Organization, Planning, and Decision Making
By: Steven Sinofsky and Marco Iansiti
Learn from the concepts, capabilities, processes, and behaviors that aligned around one strategy with the hard-won, first-person wisdom found in One Strategy. Challenging traditional views of strategy and operational execution, this book - written by Microsoft... View Details
- 2009
- Working Paper
Principles that Matter: Sustaining Software Innovation from the Client to the Web
By: Marco Iansiti
Economic analysis often reviews the role of principles—such as respect for intellectual property rights—in driving innovation. Given the interdependent nature of innovation in information technology, three core principles have emerged that work together to ensure that... View Details
- May 2009
- Article
Intellectual Property, Architecture, and the Management of Technological Transitions: Evidence from Microsoft Corporation
By: Alan David MacCormack and Marco Iansiti
- April 2009
- Case
SAP AG: Orchestrating the Ecosystem
By: Marco Iansiti and Karim R. Lakhani
Business ecosystems require careful orchestration and strategic choices regarding make/buy/partner decisions and membership access. This case examines the strategic and technological issues related to managing SAP's thriving ecosystem of user communities, software... View Details
- December 2008 (Revised February 2010)
- Case
ViniBrasil: New Latitude Wines
By: David E. Bell, Marcos Flava Neves, Luciano Thome e Castro and Mary Louise Shelman
ViniBrasil is a small wine venture in Brazil started by a top Portuguese wine company, Dao Sul. ViniBrasil grows its grapes in a novel environment (close to the equator) using innovative management practices such as controlled irrigation and year-round harvesting.... View Details
- December 2007 (Revised July 2008)
- Case
General Mills (A)
By: Raymond V. Gilmartin, Marco Iansiti and Bianca Buccitelli
General Mills is an 80-year-old company that specializes in consumer foods such as cereal, snacks, baking, and dinner products. Although General Mills is, on the whole, a very successful company, they have, in the recent past, had to face challenges as a result the... View Details
- December 2007 (Revised July 2008)
- Supplement
General Mills (B)
By: Raymond V. Gilmartin, Marco Iansiti and Bianca Buccitelli
Keywords: Food and Beverage Industry
- 2007
- Working Paper
Dynamics of Platform Competition: Exploring the Role of Installed Base, Platform Quality and Consumer Expectations
By: Feng Zhu and Marco Iansiti
This paper seeks to answer three questions. First, which drives the success of a platform, installed base, platform quality or consumer expectations? Second, when does a monopoly emerge in a platform-based market? Finally, when is a platform-based market socially... View Details
- February 2007 (Revised August 2007)
- Case
Microsoft Office 2007
By: Marco Iansiti and Bianca Buccitelli
A discussion of the history and processes behind the development of Microsoft's Office 12 software. View Details
- 2006
- Working Paper
The Business of Free Software: Enterprise Incentives, Investment, and Motivation in the Open Source Community
By: Marco Iansiti and Gregory L. Richards
- 2006
- Working Paper
Information Technology and the Growth of the Firm: A Process Theory Perspective
By: David James Brunner, Bradley R. Staats, Marco Iansiti and George Favaloro
- Article
Organization Design and Effectiveness over the Innovation Life Cycle
By: George Westerman, F. Warren McFarlan and Marco Iansiti
- Article
The Information Technology Ecosystem: Structure, Health, and Performance
By: Marco Iansiti and Gregory L. Richards
A number of modern industries are organized as complex networks of firms whose integrated efforts are necessary to deliver value to end customers. The complexity of these networks, or business ecosystems, and the associated interdependencies among firms, make... View Details
- 5 Nov 2005 - 8 Nov 2005
- Conference Presentation
New Perspectives on the Business Value of IT
By: David James Brunner, Bradley R. Staats and Marco Iansiti
We sought to unravel the link between IT investment and firm performance by examining deployed IT functionality (ITF). First, ITF appears to be an important link in the IT spend to business value chain. Second, ITF does not seem to be a commodity and has... View Details