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    • Research  (199)
  • Faculty Publications  (2)

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  • All HBS Web  (233)
    • Research  (199)
  • Faculty Publications  (2)
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  • 23 May 2018
  • Research & Ideas

How to Know If Your Neighborhood Is Being Gentrified

that are widely seen as measures of gentrification are accompanied by growth in the number of businesses in every category we examined.” Creating better public policy Gentrification has swept through some of America’s largest cities,... View Details
Keywords: by Dina Gerdeman
  • 01 Aug 2016
  • Research & Ideas

Retail Execs Underplay Current Performance to Investors--but Why?

typically are presented four to six weeks after the close of a quarter, often involve a conference call by company executives with shareholders and stock analysts. Part of those sessions may include... View Details
Keywords: by Dina Gerdeman; Financial Services
  • 15 Dec 2014
  • Research & Ideas

Deconstructing the Price Tag

practice cost transparency. For example, Everlane (www.everlane.com), is a San Francisco-based online retailer that reveals the variable costs of production for each of its products, as well as images and descriptions of the factories... View Details
Keywords: by Dina Gerdeman; Retail
  • 28 Jan 2019
  • Research & Ideas

Forget Cash. Here Are Better Ways to Motivate Employees

motivators that will entice greater effort and loyalty out of workers. Turns out, using cash as a carrot isn’t always the best answer, according to new research by Harvard Business School Assistant Professor... View Details
Keywords: by Dina Gerdeman
  • 09 Jun 2014
  • Research & Ideas

The Manager in Red Sneakers

a nonconforming person to have a heightened status and more competence, particularly when they believed the person was aware of the established norm but deliberately chose to make a fashion statement by... View Details
Keywords: by Dina Gerdeman; Consumer Products; Apparel & Accessories; Fashion
  • 29 Oct 2020
  • Research & Ideas

The COVID Gender Gap: Why Fewer Women Are Dying

disease, so they're refraining from adopting these rules," Pons says. "So we may need to work on some stereotypes. We may need to show men that wearing a mask is not unmanly, and it's something that is necessary to protect themselves... View Details
Keywords: by Dina Gerdeman; Health
  • 04 Mar 2020
  • Research & Ideas

How Schmoozing with the Boss Helps Men Get Promoted

that bring more women into the social fold. That would give all workers an equal shot at the informal face time that can impact their careers. “Just being aware of this issue is step one for both employees and organizations,” Cullen says.... View Details
Keywords: by Dina Gerdeman
  • 08 Mar 2021
  • In Practice

COVID Killed the Traditional Workplace. What Should Companies Do Now?

A year ago, COVID-19 forced many companies to send employees home—often with a laptop and a prayer. Now, with COVID cases subsiding and vaccinations rising, the prospect of returning to old office routines appears more possible. But will employees want to flock back to... View Details
Keywords: by Dina Gerdeman
  • 10 May 2021
  • Research & Ideas

Who Has Potential? For Many White Men, It’s Often Other White Men

the partners worried the high turnover was damaging the firm’s competitive edge, according to research by Robin Ely, the Diane Doerge Wilson Professor of Business Administration at Harvard Business School, who studies race View Details
Keywords: by Dina Gerdeman
  • 09 Jan 2020
  • Book

Rethinking Business Strategy in the Age of AI

can truly build advantage in this new world. About the Author Dina Gerdeman is a senior writer at Harvard Business School Working Knowledge. [Image: ipopba] Book Excerpt Putting AI at the Core View Details
Keywords: by Dina Gerdeman
  • 25 Nov 2019
  • Research & Ideas

When Your Passion Works Against You

always be authentic and genuine.” About the Author Dina Gerdeman is a senior writer for Harvard Business School Working Knowledge. [Image: pixelfit] Related Reading The Right... View Details
Keywords: by Dina Gerdeman
  • 13 Feb 2020
  • Book

Open Your Organization to Honest Conversations

Why Honest Conversations about Your Company’s Capabilities Are the Key to a Winning Strategy by Michael Beer. Copyright 2020 Harvard Business School Publishing Corporation. All rights reserved. About the Author View Details
Keywords: by Dina Gerdeman
  • 22 Apr 2019
  • Research & Ideas

Why Salespeople Struggle at Leading

a manager. And then they’ll need to decide whether to embrace the job at all.” About the Author Dina Gerdeman is senior writer at Harvard Business School Working Knowledge.... View Details
Keywords: by Dina Gerdeman
  • 21 Sep 2020
  • Research & Ideas

Are You Sabotaging Your Own Company?

hamper productivity through “human obstruction” tactics, by purposely and surreptitiously making poor decisions and being uncooperative. “Making a faulty decision may be simply... View Details
Keywords: by Dina Gerdeman
  • 05 Oct 2020
  • Book

Want to Be Happier? Make More Free Time

purpose, we need to hold onto it.” About the author Dina Gerdeman is a senior writer for Harvard Business School Working Knowledge. [Image: Ridofranz] Book Excerpt Conclusion: Time in the Future View Details
Keywords: by Dina Gerdeman
  • 25 Jan 2017
  • HBS Case

How Should Advertisers Respond to Consumer Demand for Whiter Skin?

company’s obligation lie? The struggle over the advertising of India’s fairness creams is the centerpiece of a March 2016 case “Fair & Lovely vs. Dark Is Beautiful,” which was written by Rohit Deshpandé, Sebastian S. Kresge Professor... View Details
Keywords: by Dina Gerdeman; Beauty & Cosmetics
  • 21 Aug 2017
  • Lessons from the Classroom

Companies Love Big Data But Lack the Strategy To Use It Effectively

design. Deighton discussed how new sources of data starting to be generated by the Internet of Things will impact the advertising-based hegemony of Google, Amazon, and Facebook. “The best picture we have... View Details
Keywords: by Dina Gerdeman
  • 20 Aug 2020
  • Book

From the Plow to the Pill: How Technology Shapes Our Lives

and we want to ensure that some of our most talented young people are inspired to build careers in the fields of science and technology. We need science quite desperately right now—and we need to steer it... View Details
Keywords: by Dina Gerdeman
  • 28 Nov 2018
  • HBS Case

On Target: Rethinking the Retail Website

jimkruger In the mid-1990s, Target was a discount superstore behemoth. The retailer had set itself apart from chief rival Walmart with a focus on more upscale but wallet-friendly fashion and lifestyle lines, spurring double-digit growth... View Details
Keywords: by Dina Gerdeman; Retail
  • 27 Jan 2020
  • Research & Ideas

Hard Work Isn't Enough: How to Find Your Edge

strategies to give it headwinds and tailwinds,” she says. “That’s when you’re unstoppable.” About the Author Dina Gerdeman is senior writer at Harvard Business School Working... View Details
Keywords: by Dina Gerdeman
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