Publications

SSRN

08 Apr 2014
First Look

First Look: April 8

Publications August 2013 Journal of Consumer Research Brand Tourists: How Non-Core Users Enhance the Brand Image by Eliciting Pride By: Bellezza, Silvia, and Anat Keinan Abstract—This research examines how core consumers of selective... View Details

Keywords: Sean Silverthorne

Article

Your Visual System Provides All the Information You Need to Make Moral Judgments about Generic Visual Events

By: Julian De Freitas and George A. Alvarez

To what extent are people's moral judgments susceptible to subtle factors of which they are unaware? Here we show that we can change people’s moral judgments outside of their awareness by subtly biasing perceived causality. Specifically, we used subtle visual... View Details

Keywords: Moral Judgment; Perceived Causality; Visual Illusions; Moral Sensibility; Judgments

June 2025
Article

Unregulated Emotional Risks of AI Wellness Apps

By: Julian De Freitas and Glenn Cohen

We propose that AI-driven wellness apps powered by large language models can foster extreme emotional attachments and dependencies akin to human relationships—posing risks like ambiguous loss and dysfunctional dependence—that challenge current regulatory frameworks and... View Details

Keywords: AI and Machine Learning; Well-being; Emotions; Governing Rules, Regulations, and Reforms

24 Mar 2015
First Look

First Look: March 24

is currently provided by GAAP financial reporting. The purpose of this paper is to examine the optimal design of information intermediaries that can increase the impact of sustainability information on corporate conduct. Specifically, we... View Details

Keywords: Sean Silverthorne

23 Jul 2013
First Look

First Look: July 23

enhance the emotional payoff of charitable initiatives. 2013 pub Learning by Supplying By: Alcácer, Juan, and Joanne Oxley Abstract—Learning processes lie at the heart of our understanding of how firms build capabilities to generate and... View Details

Keywords: Anna Secino

August 2015
Article

Price Coherence and Excessive Intermediation

By: Benjamin Edelman and Julian Wright

Suppose an intermediary provides a benefit to buyers when they purchase from sellers using the intermediary's technology. We develop a model to show that the intermediary would want to restrict sellers from charging buyers more for transactions it intermediates. With... View Details

Keywords: Intermediaries; Platforms; Two-Sided Markets; Vertical Restraints; Two-Sided Platforms

2023
Working Paper

Sending Signals: Strategic Displays of Warmth and Competence

By: Bushra S. Guenoun and Julian J. Zlatev

Using a combination of exploratory and confirmatory approaches, this research examines how people signal important information about themselves to others. We first train machine learning models to assess the use of warmth and competence impression management... View Details

Keywords: AI and Machine Learning; Personal Characteristics; Perception; Interpersonal Communication

01 Jul 2014
First Look

First Look: July 1

have profoundly shaped the scope and range of organizational scholarship devoted to sexual minorities by showing that scholars using such contrasted frames have been drawn to very different research questions with respect to sexual... View Details

Keywords: Carmen Nobel

Web

Negotiation, Organizations & Markets Awards & Honors - Faculty & Research

Association for Psychological Science. 2023 Amit Goldenberg : Selected as a 2023 Rising Star by the Association for Psychological Science. 2022 Ashley V. Whillans : Winner of the 2022 SAGE Emerging Career Trajectory Award from the Society... View Details

2021
Comment

Willpower Is a Form of, but Not Synonymous with, Self-control

By: Ariella S. Kristal and Julian Zlatev

We build on Ainslie's discussion of willpower by highlighting another common misconception in the literature: the conflation of self-control and willpower. In our commentary, we identify this issue and discuss the importance of recognizing willpower not as synonymous... View Details

Keywords: Self-control; Willpower; Personal Characteristics

June 2025
Article

Ideation with Generative AI—In Consumer Research and Beyond

By: Julian De Freitas, G. Nave and Stefano Puntoni

The use of large language models (LLMs) in consumer research is rapidly evolving, with applications including synthetic data generation, data analysis, and more. However, their role in creative ideation—a cornerstone of consumer research—remains underexplored. Drawing... View Details

Keywords: Large Language Model; AI and Machine Learning; Creativity; Innovation Strategy

January 2015
Article

Marketplace or Reseller?

By: Andrei Hagiu and Julian Wright

Intermediaries can choose between functioning as a marketplace (on which suppliers sell their products directly to buyers) or as a reseller (purchasing products from suppliers and selling them to buyers). We model this as a decision between whether control rights over... View Details

Keywords: Intermediation; Multi-sided Platforms; Control Rights; Marketing

Article

Ownership Dilemmas: The Case of Finders Versus Landowners

By: Peter DiScioli, Rachel Karpoff and Julian De Freitas

People sometimes disagree about who owns which objects, and these ownership dilemmas can lead to costly disputes. We investigate the cognitive mechanisms underlying people’s judgments about finder versus landowner cases, in which a person finds an object on someone... View Details

Keywords: Ownership Dilemma; Finders; Psychology And Law; Ownership; Property; Law; Social Psychology

December 2023 (Revised February 2024)
Case

21Seeds: Taking Shots at Breakout Growth

By: Elie Ofek, Julian De Freitas, Michael Moynihan and Nicole Tempest Keller

21Seeds, a female-founded flavor-infused tequila startup launched in 2019, had made inroads into the alcoholic beverage industry by focusing on an underserved consumer segment in spirits—women, primarily in their 30s and 40s, many of whom were moms—and by following a... View Details

Keywords: Mergers and Acquisitions; Business Startups; Growth and Development Strategy; Brands and Branding; Product Positioning; Distribution Channels; Sales; Food and Beverage Industry

Educators

2017
Article

True Happiness: The Role of Morality in the Concept of Happiness

By: Jonathan Phillips, Julian De Freitas, Christian Mott, June Gruber and Joshua Knobe

Recent scientific research has settled on a purely descriptive definition of happiness that is focused solely on agents' psychological states (high positive affect, low negative affect, high life satisfaction). In contrast to this understanding, recent research has... View Details

Keywords: Moral Cognition; Happiness; Moral Sensibility; Emotions; Well-being

February 2023
Case

SIMmersion: Simulating Crucial Conversations

By: Alison Wood Brooks, Julian Zlatev and F Katelynn Boland

This case introduces readers to SIMmersion, a company founded in 2002 that creates and sells training programs to firms, government agencies, educational institutions, and individuals (B2B and B2C). Their training programs are built around simulations (“sims”) that... View Details

Keywords: Decision Making; Interpersonal Communication; Training

Educators

Article

Active World Model Learning with Progress Curiosity

By: Kuno Kim, Megumi Sano, Julian De Freitas, Nick Haber and Daniel Yamins

World models are self-supervised predictive models of how the world evolves. Humans learn world models by curiously exploring their environment, in the process acquiring compact abstractions of high bandwidth sensory inputs, the ability to plan across long temporal... View Details

Keywords: World Models; Mathematical Methods