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- All HBS Web
(913)
- News (530)
- Research (348)
- Multimedia (11)
- Faculty Publications (138)
- 07 Jun 2010
- Research & Ideas
Improving Brand Recognition in TV Ads
Advertisers pay millions of dollars to air TV ads that, by some estimates, more than a third of viewers skip over with digital VCRs or by switching channels or tuning out altogether. New research View Details
- 25 Jul 2007
- Lessons from the Classroom
The Evolution of Apple
constant," says Yoffie, noting that the case is used as part of the MBA required curriculum in the Strategy course and in numerous Executive Education programs. It can also be taught with a video presentation by John Sculley, Apple's... View Details
- 16 May 2018
- Research & Ideas
How Companies Managed Risk (and Even Benefitted) in World War Internment Camps
asset seizure by enemy governments. Negotiation Some directly negotiated favorable business arrangements with local governments and decision makers. Perseverance Some adopted the approach of resilience, working to develop legitimacy in... View Details
- 04 Oct 2006
- Lessons from the Classroom
Surviving Success: When Founders Must Go
Wasserman. "After interviewing seven or eight founders, I was struck by the fact that a far more critical moment in a founder's life is when that person is told he can no longer lead the company he started." With the help of... View Details
- 10 Mar 2008
- Research & Ideas
Encouraging Entrepreneurs: Lessons for Government Policy
growing academic interest in the influence of social networks on entrepreneurial successes and failures, Nanda says. As an example, he cites Regional Advantage: Culture and Competition in Silicon Valley and Route 128, a 1994 book by... View Details
Keywords: by Julia Hanna
- 03 Feb 2003
- Research & Ideas
Homeland Security: A Ready-made Market
weren't connected before 9-11; there was no mechanism to do so." Creating change in the government sector, however, requires grappling with a deeply entrenched culture. "Democracy is the worst form of government, apart from all the others," he quipped.... View Details
- 31 Oct 2007
- HBS Case
Climate Change Puts Heat on GMs
What is the responsibility of business regarding social issues? And how does that jibe with maximizing profits? In "UBS and Climate Change—Warming Up to Global Action?" Associate Professor Felix Oberholzer-Gee and Professor Forest Reinhardt present the... View Details
- 10 Mar 2020
- Research & Ideas
The Little Understood Problem Confronting Diverse Workplaces
working closely with students in small groups, assisting teachers, and running extracurricular programs.) The ethos of the school centers on a “no excuses,” high standards approach for performance and behavior, backed by a system of... View Details
Keywords: by Julia Hanna
- 25 Feb 2015
- Lessons from the Classroom
Scholars and Students Unpack the Digital Business Revolution
initiatives and projects created by the School to foster interdisciplinary research on the great problems and opportunities facing society—including such topics as business and the environment, health care, US competitiveness, social... View Details
- 17 Dec 2008
- Lessons from the Classroom
‘Ted Levitt Changed My Life’
early weeks (the man does not let up!), the students come to appreciate the intensity and rapid-fire humor of their teacher. Clearly, he cares. A lot. And by the end of the semester, something transformative has happened: They are better... View Details
- 27 Jun 2007
- Lessons from the Classroom
Learning to Make the Move to CEO
world," notes Simons. The topic of marketing, taught by Professor John Quelch, is brought up to the executive boardroom level, says Simons. “There's a realization that they only have so much time left.” Professor Julio Rotemberg... View Details
- 28 Apr 2008
- HBS Case
Negotiating with Wal-Mart
Farms, but it's pretty hard to live without Tide and Pampers.” "The concept of win-win bargaining is a good and powerful message," Sebenius says, "but a lot of our students and executives face counterparts who aren't interested in playing View Details
- 07 Jan 2008
- Research & Ideas
Pursuing a Deadly Opportunity
the entrepreneurial organizations could be explained in part by a distrust of established medical institutions on the part of minorities. The profiles of organizations receiving the cadavers also showed marked contrasts. Perhaps not... View Details
- 24 Jan 2011
- HBS Case
Terror at the Taj
world's collective conscience. “Not even the senior managers could explain the behavior of these employees.” A new multimedia case by HBS professor Rohit Deshpandé offers a flip side to the nightmarish scenes that unfolded in real time on... View Details
- 15 Jan 2007
- Research & Ideas
The Business of Free Software
latter derives solely from the voluntary efforts of vendors' employees. Not surprisingly, they find that the money-driven cluster consists mostly of high impact OSS projects that draw customers to a vendor's mainly proprietary, core businesses. "OSS is a business... View Details
- 23 Oct 2006
- Research & Ideas
Will the “Long Tail” Work for Hollywood?
video via Amazon—but does that create the best environment for the consumer? Research on "overchoice" by HBS professor John Gourville has shown that people can be so overwhelmed by the variety of... View Details
- 31 Aug 2011
- Research & Ideas
Improving Fairness in Flight Delays
scheduled, first served basis. Airlines can then respond by making changes within their allocated slots before the final schedule is approved. Because GDPs and AFPs are implemented separately, however, a flight affected View Details
- 26 Oct 2009
- Lessons from the Classroom
The New Deal: Negotiauctions
discussed his thoughts on the current business environment and how deals get done with HBS Working Knowledge. Julia Hanna: Talk a little about what you mean by "negotiauctions." Guhan Subramanian:... View Details
Keywords: by Julia Hanna
- 31 Jul 2017
- HBS Case
It’s Hard to Fix the Family Business Without Offending the Family
Transitioning to next-generation leadership in a family-run restaurant business is a tricky recipe. Credit: ansonmiao Harvard Business School case studies are often set in large corporations, where the wide range of problems encountered View Details
- 08 Aug 2011
- Research & Ideas
The Death of the Global Manager
bringing about change to the world." As the Genzyme case shows, that responsibility is accompanied by considerable complexities and trade-offs. The company's initial focus on developing a treatment for Gaucher disease extends to... View Details
Keywords: by Julia Hanna