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- All HBS Web (245)
- Faculty Publications (87)
- 11 Feb 2008
- Research & Ideas
Does Democracy Need a Marketing Manager?
Very little scholarship has been done around the subject of marketing and democracy. In fact, many believe that politics needs less marketing. Harvard Business School professor John A. View Details
Keywords: by Sean Silverthorne
- 08 Feb 2010
- HBS Case
Looking Behind Google’s Stand in China
announcement, little has transpired publicly; the two sides are presumably negotiating. Who are the winners and losers here? Has China been taught a lesson? Has Google been outfoxed? What can other companies learn from this collision of... View Details
- 23 Apr 2014
- News
Are Electronic Cigarettes a Public Good or Health Hazard?
- 16 Oct 2018
- First Look
New Research and Ideas, October 16, 2018
input more valuable. Distributed supermodular complementarity (DSMC) exists when two or more independent actors can create complementary value by pursuing their own interests and will not find it... View Details
Keywords: Dina Gerdeman
- September 2014 (Revised February 2015)
- Case
Pfizer and AstraZeneca: Marketing an Acquisition (A)
By: John A. Quelch and James Weber
In 2014, Pfizer proposed a friendly acquisition of AstraZeneca, but the AstraZeneca board resisted over price and strategy concerns. Was this good for pharmaceutical consumers? Pfizer, like pharmaceutical companies in general, faced difficulties in growing sales due to... View Details
Keywords: Health Care Policy; Mergers And Acquisitions; Marketing; Government Relations; Crisis Management; Decision Making; Growth and Development; Management; Markets; Strategy; Pharmaceutical Industry; United Kingdom; United States
Quelch, John A., and James Weber. "Pfizer and AstraZeneca: Marketing an Acquisition (A)." Harvard Business School Case 515-007, September 2014. (Revised February 2015.)
- 05 Jan 2009
- Research & Ideas
Most Popular Articles and Working Papers 2008
with the price-increase hammer every time they drive past a gas station. Harvard Business School professor John Quelch offers tips on how marketers can cope with inflation and... View Details
Keywords: by Staff
- 15 May 2017
- Sharpening Your Skills
The Promises and Limitations of Big Data
scattered everywhere. John Quelch discusses approaches to integrate patient data so that medical professionals and patients can make better decisions. Related Research Papers... View Details
- 26 Jun 2018
- First Look
New Research and Ideas, June 26, 2018
forthcoming Journal of International Business Studies Organizational Innovation in the Multinational Enterprise: Internalization Theory and Business History By: da Silva Lopes, Teresa, Mark Casson, and G.... View Details
Keywords: Dina Gerdeman
- 01 Sep 2008
- News
Negative Ad Power
that is out of bounds in the consumer marketplace. — John A. Quelch is senior associate dean at HBS and a marketing expert. Katherine E. Jocz is an HBS research associate. They... View Details
- 02 Apr 2019
- News
The Right Way to Get Your First 1,000 Customers
- 28 Oct 2024
- Op-Ed
Latino Voters Have Grown More Politically Divided. That’s Not Surprising.
John Judis and Ruy Teixeira heralded a new age of US politics in their 2002 book, The Emerging Democratic Majority. The book predicted that the growing Latino population,... View Details
- April 2020
- Case
Promoting Land and Nature Jerky
By: John A. Quelch and Katherine B. Hartman
Kathy Ayers, Vice President of Marketing and Communications for Land and Nature (L&N) Jerky Company, needs to make a recommendation about L&N's 2020 promotional spending. L&N's CEO, Tim Ryan, wants her to calculate different scenarios using historical data to determine... View Details
Keywords: Advertising; Spending; Marketing Communications; Marketing Strategy; Product Positioning; Food and Beverage Industry
Quelch, John A., and Katherine B. Hartman. "Promoting Land and Nature Jerky." Harvard Business School Brief Case 920-563, April 2020.
- 25 Oct 2010
- HBS Case
Tesco’s Stumble into the US Market
makes ideal Harvard Business School case material for teaching everything from multinational strategy to on-the-ground logistics. Marketing professor John A. Quelch recently introduced Tesco PLC: Fresh &... View Details
- 11 Nov 2014
- First Look
First Look: November 11
to lead to improvements in dealing with the problem of economic benchmarking. Download working paper: http://ssrn.com/abstract=2517496 The Decoupling Effect of Digital Disruptors By: Teixeira, Thales S., and... View Details
Keywords: Sean Silverthorne
- 28 Jan 2014
- First Look
First Look: January 28
predict the future, with the aim of profiting from their forecasts. This book chronicles the lives and careers of the men who defined this first wave of economic fortune tellers, men such as Roger Babson, Irving Fisher, View Details
Keywords: Sean Silverthorne
- 21 Apr 2003
- Research & Ideas
Will American Brands Be a Casualty of War?
In a recent op-ed piece for the Sunday London Times, Harvard Business School professor John Quelch warned that popular U.S. brands could be in for a rough ride overseas should anti-American sentiment grow... View Details
Keywords: by Sean Silverthorne
- December 2013
- Course Overview Note
Digital Marketing Strategy
By: Thales Teixeira
Digital Marketing Strategy is the process by which firms employ, either partially or exclusively, digital tools, techniques, and tactics to create value for customers. View Details
Teixeira, Thales. "Digital Marketing Strategy." Harvard Business School Course Overview Note 514-087, December 2013.
- May–June 2015
- Article
Television Advertising and Online Shopping
By: Jura Liaukonyte, Thales Teixeira and Kenneth Wilbur
Media multitasking competes with television advertising for consumers' attention, but it also may facilitate immediate and measurable response to some advertisements. This paper explores whether and how television advertising influences online shopping. We construct a... View Details
Keywords: Content Analysis; Difference-in-differences; Internet; Media Multitasking; Online Purchases; Advertising; Advertising Industry; United States
Liaukonyte, Jura, Thales Teixeira, and Kenneth Wilbur. "Television Advertising and Online Shopping." Marketing Science 34, no. 3 (May–June 2015): 311–330.
- 06 Mar 2008
- News
Marketing Can Serve Citizens as Well as Consumers
- 2008
- Book
Greater Good: How Good Marketing Makes for Better Democracy
By: John A. Quelch and Katherine E. Jocz
Marketing has a greater purpose, and marketers, a higher calling, than simply selling more widgets, according to John Quelch and Katherine Jocz. In "Greater Good", the authors contend that marketing performs an essential societal function—and does so democratically.... View Details