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  • All HBS Web  (1,347)
    • News  (247)
    • Research  (966)
    • Multimedia  (5)
  • Faculty Publications  (696)

Show Results For

  • All HBS Web  (1,347)
    • News  (247)
    • Research  (966)
    • Multimedia  (5)
  • Faculty Publications  (696)
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  • 18 Oct 2016
  • Op-Ed

Why Business Should Invest in Community Health

relatively quickly, then extend their efforts into other areas. The point is to get started. America’s health depends on all businesses to do their part. About the Authors John A. View Details
Keywords: by John Quelch, Howard Koh, and Pamela Yatsko; Health
  • April 2011
  • Case

Designs by Kate: The Power of Direct Sales

By: John A. Deighton and Sarah Abbott
The sales representatives at Designs by Kate (DBK) sell private label jewelry at hosted parties and through online social media channels. They are also responsible for recruiting, training, and managing new sales reps. CEO and founder Kate Creevey designed the... View Details
Keywords: Direct Sales; Consumer Marketing; Marketing Management; Personal Selling; Sales Compensation; Sales Organization; Motivation and Incentives; Marketing Strategy; Salesforce Management; Performance; Compensation and Benefits; Apparel and Accessories Industry
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Deighton, John A., and Sarah Abbott. "Designs by Kate: The Power of Direct Sales." Harvard Business School Brief Case 114-284, April 2011.
  • 23 Apr 2014
  • HBS Case

Are Electronic Cigarettes a Public Good or Health Hazard?

the amount of nicotine they inhale, gradually weaning themselves off their addiction if they choose. “The value proposition of e-cigarettes is clear” "The value proposition of e-cigarettes is clear," says John View Details
Keywords: by Michael Blanding; Food & Beverage; Advertising
  • 12 Nov 2015
  • Research & Ideas

Can Consumers be Trusted with Their Own Health Care?

presentation given at the fifth U.S.-China Health Summit at Harvard Medical School in September by John A. Quelch, the Charles Edward Wilson Professor of Business... View Details
Keywords: by Dina Gerdeman; Health
  • 16 Jul 2014
  • HBS Case

Marketing Obamacare

"This is not like Field of Dreams, where if you build it they will come," Quelch says. "There are distinct categories of consumers, each of which needs to be addressed in a different way." View Details
Keywords: by Michael Blanding; Health
  • 06 Apr 2015
  • Research & Ideas

After Germanwings, More Attention Needed on Employee Mental Health

focused on physical health much more than they have on mental health," says Professor John A. Quelch, Charles Wilson Professor of Business Administration at Harvard Business School. In collaboration with... View Details
Keywords: by Michael Blanding; Health; Air Transportation
  • 2008
  • Chapter

Where Does It Go? Spending by the Financially Constrained

By: Shawn A. Cole, Peter Tufano and John Thompson
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Cole, Shawn A., Peter Tufano, and John Thompson. "Where Does It Go? Spending by the Financially Constrained." Chap. 2 in Borrowing to Live: Consumer and Mortgage Credit Revisited, edited by Nicolas P. Retsinas and Eric S. Belsky, 65–91. Brookings Institution Press, 2008.
  • 2008
  • Working Paper

Where Does It Go? Spending by the Financially Constrained

By: Shawn A. Cole, John Thompson and Peter Tufano
In this paper, we analyze the spending decisions of over 1.5 million Americans who vary in their degree of revealed credit constraints. Specifically, we analyze how these Americans spend their income tax refunds, using transaction-level data from a stored-value card... View Details
Keywords: Decision Choices and Conditions; Credit; Personal Finance; Spending; Taxation; Consumer Behavior; United States
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Cole, Shawn A., John Thompson, and Peter Tufano. "Where Does It Go? Spending by the Financially Constrained." Harvard Business School Working Paper, No. 08-083, March 2008. (Revised April 2008.)
  • 29 Jun 2015
  • HBS Case

Consumer-centered Health Care Depends on Accessible Medical Records

insurance company as well as one about IBM Watson Health, to explore advances by other players in the integrated patient data market. Note to readers: John Quelch invites... View Details
Keywords: by Dina Gerdeman; Health; Technology
  • 11 Feb 2008
  • Research & Ideas

Does Democracy Need a Marketing Manager?

Very little scholarship has been done around the subject of marketing and democracy. In fact, many believe that politics needs less marketing. Harvard Business School professor John A. View Details
Keywords: by Sean Silverthorne
  • Article

Marketing and Seduction: Building Exchange Relationships by Managing Social Consensus

By: John A. Deighton and Kent Grayson
Keywords: Marketing; Relationships; Management; Public Opinion
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Deighton, John A., and Kent Grayson. "Marketing and Seduction: Building Exchange Relationships by Managing Social Consensus." Journal of Consumer Research 21, no. 4 (March 1995).
  • Article

Colorblindness and Diversity: Conflicting Goals in Decisions Influenced by Race

By: Michael I. Norton, Joseph A. Vandello, Andrew Biga and John M. Darley
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Norton, Michael I., Joseph A. Vandello, Andrew Biga, and John M. Darley. "Colorblindness and Diversity: Conflicting Goals in Decisions Influenced by Race." Social Cognition 26, no. 1 (2008): 102–111.
  • April 2011
  • Teaching Note

Designs by Kate: The Power of Direct Sales (Brief Case)

By: John A. Deighton and Sarah Abbott
Teaching Note to 4277. View Details
Keywords: Direct Sales; Consumer Marketing; Marketing Management; Personal Selling; Sales Compensation; Sales Organization; Marketing Strategy; Marketing Channels; Compensation and Benefits; Sales
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Deighton, John A., and Sarah Abbott. "Designs by Kate: The Power of Direct Sales (Brief Case)." Harvard Business School Teaching Note 114-285, April 2011.
  • 26 Nov 2012
  • Research & Ideas

New Winners and Losers in the Internet Economy

study was directed by John A. Deighton, the Harold M. Brierley Professor of Business Administration at Harvard Business School. The study's principal investigator was HBS... View Details
Keywords: by Dina Gerdeman; Publishing
  • 17 Dec 2008
  • Lessons from the Classroom

‘Ted Levitt Changed My Life’

senior associate dean John Quelch stated on the occasion of his death. "He was an intellectual provocateur but one whose insights were grounded in a profound understanding of practice." The author... View Details
Keywords: by Julia Hanna; Education; Retail
  • 08 Mar 2017
  • Op-Ed

Op-Ed: Can the Proposed American Health Care Act Improve on 'Obamacare'?

it passes in Congress. About the Authors John A. Quelch is the Charles Edward Wilson Professor of Business Administration at Harvard Business School. He also holds a joint... View Details
Keywords: by John Quelch, Dr. Gordon Moore, and Emily Boudreau
  • April 2011
  • Supplement

Designs by Kate: The Power of Direct Sales, Spreadsheet Supplement (Brief Case)

By: John A. Deighton and Sarah Abbott
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Deighton, John A., and Sarah Abbott. "Designs by Kate: The Power of Direct Sales, Spreadsheet Supplement (Brief Case)." Harvard Business School Spreadsheet Supplement 114-286, April 2011.
  • 17 Sep 2001
  • Research & Ideas

Why E-commerce Didn’t Die With the Fall of Webvan

delivery services should not be discounted too soon, according to HBS professor and marketing specialist John A. Deighton. As Deighton explained in the article "Who Wanted Webvan to Survive?"... View Details
Keywords: by Martha Lagace; Consumer Products; Retail
  • April 2011
  • Supplement

Designs by Kate: The Power of Direct Sales, Faculty Spreadsheet (Brief Case)

By: John A. Deighton and Sarah Abbott
Keywords: Direct Sales; Consumer Marketing; Marketing Management; Personal Selling; Sales Compensation; Sales Organization; Marketing Strategy; Sales
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Deighton, John A., and Sarah Abbott. "Designs by Kate: The Power of Direct Sales, Faculty Spreadsheet (Brief Case)." Harvard Business School Spreadsheet Supplement 114-288, April 2011.
  • 16 May 2000
  • Research & Ideas

Getting the Message: How the Internet is Changing Advertising

last December, believes that "the real opportunity for the marketing industry lies in developing transactional-based models that enable consumer and client to work together more closely." HBS professor John View Details
Keywords: by Susan Young
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