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Publications

Publications

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  • All HBS Web  (873)
    • News  (238)
    • Research  (508)
    • Multimedia  (4)
  • Faculty Publications  (260)

Show Results For

  • All HBS Web  (873)
    • News  (238)
    • Research  (508)
    • Multimedia  (4)
  • Faculty Publications  (260)
← Page 5 of 873 Results →
  • 17 Sep 2001
  • Research & Ideas

Why E-commerce Didn’t Die With the Fall of Webvan

delivery services should not be discounted too soon, according to HBS professor and marketing specialist John A. Deighton. As Deighton explained in the article "Who Wanted Webvan to Survive?"... View Details
Keywords: by Martha Lagace; Consumer Products; Retail
  • 01 Jan 2002
  • News

  • 19 Nov 2014
  • HBS Case

Marketing Marijuana

available shortly, Marketing Marijuana in Colorado, Harvard Business School marketing professor John A. Quelch and coauthor David Lane look at lessons from the first few months of legalization to see what... View Details
Keywords: by Michael Blanding; Food & Beverage
  • 16 May 2016
  • HBS Case

Food Safety Economics: The Cost of a Sick Customer

prided itself on avoiding artificial ingredients, opting instead to use a relatively short supply chain of local growers for many of its ingredients. That strategy just might have been part of its problem, says John View Details
Keywords: by Dina Gerdeman; Food & Beverage
  • 16 May 2000
  • Research & Ideas

Getting the Message: How the Internet is Changing Advertising

last December, believes that "the real opportunity for the marketing industry lies in developing transactional-based models that enable consumer and client to work together more closely." HBS professor John View Details
Keywords: by Susan Young
  • 04 Aug 2023
  • Blog Post

Aaron Sabin (MS/MBA 2023): Engineering a Climate Change Solution by Cutting the Cost of Carbon Capture

MS/MBA program of the Harvard John A. Paulson School of Engineering and Applied Sciences, Harvard Business School and Harvard Griffin Graduate School of Arts and Sciences, Sabin is developing direct air... View Details
  • 30 Mar 2015
  • Research & Ideas

Managing the Family Business: Preparing to Sell

mechanisms (forums for discussions and decisions, plus rules, policies, and agreements) to help the family make decisions and keep family members informed, united, and hopefully committed to future investments by the family. 4. Talent... View Details
Keywords: by Jonathan Pellegrin; Food & Beverage; Retail
  • April 2011
  • Supplement

Designs by Kate: The Power of Direct Sales, Spreadsheet Supplement (Brief Case)

By: John A. Deighton and Sarah Abbott
Citation
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Deighton, John A., and Sarah Abbott. "Designs by Kate: The Power of Direct Sales, Spreadsheet Supplement (Brief Case)." Harvard Business School Spreadsheet Supplement 114-286, April 2011.
  • April 2011
  • Supplement

Designs by Kate: The Power of Direct Sales, Faculty Spreadsheet (Brief Case)

By: John A. Deighton and Sarah Abbott
Keywords: Direct Sales; Consumer Marketing; Marketing Management; Personal Selling; Sales Compensation; Sales Organization; Marketing Strategy; Sales
Citation
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Related
Deighton, John A., and Sarah Abbott. "Designs by Kate: The Power of Direct Sales, Faculty Spreadsheet (Brief Case)." Harvard Business School Spreadsheet Supplement 114-288, April 2011.
  • 25 Sep 2000
  • Research & Ideas

Cyber-Marketing: Scouting the Digital Communications Frontier

forthcoming book Digital Marketing (John Wiley & Sons), edited by Jerry Wind and Vijay Mahajan, John Deighton and coauthor Patrick Barwise of the London Business School identify three qualities that... View Details
Keywords: by Peter K. Jacobs
  • 01 Jun 2000
  • News

HBS Alumni Association Board of Directors: President's Report

meantime, planning for the HBS Global Alumni Conference in Berlin continues apace, and we are thrilled to see that as of late April, close to one thousand people had registered to attend. This is clearly a record -- and a testament to the compelling program arranged... View Details
Keywords: Edmund A. Hajim (MBA 1964)
  • 25 Oct 2010
  • HBS Case

Tesco’s Stumble into the US Market

makes ideal Harvard Business School case material for teaching everything from multinational strategy to on-the-ground logistics. Marketing professor John A. Quelch recently introduced Tesco PLC: Fresh &... View Details
Keywords: by Sean Silverthorne; Retail
  • 01 Mar 2006
  • News

The Real Conflict

BY PERMISSION OF JOHN DEERING AND CREATORS SYNDICATE, INC. Nowadays, mighty Wal-Mart’s headquarters in Bentonville, Arkansas, must feel less like a hotbed of retailing and more like a war room. There is a... View Details
Keywords: Pankaj Ghemawat; Ken A. Mark; Miscellaneous Store Retailers; Retail Trade
  • 08 Feb 2010
  • HBS Case

Looking Behind Google’s Stand in China

announcement, little has transpired publicly; the two sides are presumably negotiating. Who are the winners and losers here? Has China been taught a lesson? Has Google been outfoxed? What can other companies learn from this collision of cultures? Harvard Business... View Details
Keywords: by Sean Silverthorne; Technology
  • September 2021
  • Comment

Commentary on ‘2019 Academic Marketing Climate Survey: Motivation, Results and Recommendations', by Jeff Galak and Barbara E. Kahn

By: John A. Deighton
This paper reflects on the conclusions of a survey by Galak and Kahn on the climate experienced by faculty of all genders and ethnicities in the marketing departments of US business schools. View Details
Keywords: Gender; Equality and Inequality; Organizational Culture
Citation
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Deighton, John A. "Commentary on ‘2019 Academic Marketing Climate Survey: Motivation, Results and Recommendations', by Jeff Galak and Barbara E. Kahn." Marketing Letters 32, no. 3 (September 2021): 337–339.
  • 12 Nov 2001
  • Research & Ideas

The Three Components of Family Governance

children can begin to learn about the business and develop relationships with their siblings and cousins. Figure 1: Basic Governance Structures of the Family Business System Family assembly activities include learning about the business through presentations View Details
  • 11 Feb 2008
  • Research & Ideas

Does Democracy Need a Marketing Manager?

Very little scholarship has been done around the subject of marketing and democracy. In fact, many believe that politics needs less marketing. Harvard Business School professor John A. Quelch and research... View Details
Keywords: by Sean Silverthorne
  • 04 Sep 2001
  • Research & Ideas

Governing the Family-Run Business

these systems by clarifying family-business-ownership needs and managing the conversations needed to agree on goals, values, and policies. If you are in a family enterprise, you need to learn the basics of governance and apply the best... View Details
  • 19 Apr 2004
  • Research & Ideas

Birth of the American Salesman

Walter A. Friedman's new book Birth of a Salesman chronicles the rise and development of modern sales management from the 18th century to the present day. Its fascinating cast of dynamic business figures and academic leaders includes... View Details
Keywords: by Laura Linard
  • Article

The Dynamics of Reorganization in Matching Markets: A Laboratory Experiment Motivated by a Natural Experiment

By: John H. Kagel and A. E. Roth
Keywords: Markets; Restructuring
Citation
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Related
Kagel, John H., and A. E. Roth. "The Dynamics of Reorganization in Matching Markets: A Laboratory Experiment Motivated by a Natural Experiment." Quarterly Journal of Economics 115, no. 1 (February 2000): 201–235.
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