by John A. Davis - Publications - Faculty & Research

17 Sep 2001
Research & Ideas

Why E-commerce Didn’t Die With the Fall of Webvan

delivery services should not be discounted too soon, according to HBS professor and marketing specialist John A. Deighton. As Deighton explained in the article "Who Wanted Webvan to Survive?"... View Details

Keywords: by Martha Lagace; Consumer Products; Retail

01 Jan 2002
News

19 Nov 2014
HBS Case

Marketing Marijuana

available shortly, Marketing Marijuana in Colorado, Harvard Business School marketing professor John A. Quelch and coauthor David Lane look at lessons from the first few months of legalization to see what... View Details

Keywords: by Michael Blanding; Food & Beverage

16 May 2016
HBS Case

Food Safety Economics: The Cost of a Sick Customer

prided itself on avoiding artificial ingredients, opting instead to use a relatively short supply chain of local growers for many of its ingredients. That strategy just might have been part of its problem, says John View Details

Keywords: by Dina Gerdeman; Food & Beverage

16 May 2000
Research & Ideas

Getting the Message: How the Internet is Changing Advertising

last December, believes that "the real opportunity for the marketing industry lies in developing transactional-based models that enable consumer and client to work together more closely." HBS professor John View Details

Keywords: by Susan Young

04 Aug 2023
Blog Post

Aaron Sabin (MS/MBA 2023): Engineering a Climate Change Solution by Cutting the Cost of Carbon Capture

MS/MBA program of the Harvard John A. Paulson School of Engineering and Applied Sciences, Harvard Business School and Harvard Griffin Graduate School of Arts and Sciences, Sabin is developing direct air... View Details

30 Mar 2015
Research & Ideas

Managing the Family Business: Preparing to Sell

mechanisms (forums for discussions and decisions, plus rules, policies, and agreements) to help the family make decisions and keep family members informed, united, and hopefully committed to future investments by the family. 4. Talent... View Details

Keywords: by Jonathan Pellegrin; Food & Beverage; Retail

April 2011
Supplement

Designs by Kate: The Power of Direct Sales, Spreadsheet Supplement (Brief Case)

By: John A. Deighton and Sarah Abbott

Citation

Purchase

April 2011
Supplement

Designs by Kate: The Power of Direct Sales, Faculty Spreadsheet (Brief Case)

By: John A. Deighton and Sarah Abbott

Keywords: Direct Sales; Consumer Marketing; Marketing Management; Personal Selling; Sales Compensation; Sales Organization; Marketing Strategy; Sales

Citation

Purchase

25 Sep 2000
Research & Ideas

Cyber-Marketing: Scouting the Digital Communications Frontier

forthcoming book Digital Marketing (John Wiley & Sons), edited by Jerry Wind and Vijay Mahajan, John Deighton and coauthor Patrick Barwise of the London Business School identify three qualities that... View Details

Keywords: by Peter K. Jacobs

01 Jun 2000
News

HBS Alumni Association Board of Directors: President's Report

meantime, planning for the HBS Global Alumni Conference in Berlin continues apace, and we are thrilled to see that as of late April, close to one thousand people had registered to attend. This is clearly a record -- and a testament to the compelling program arranged... View Details

Keywords: Edmund A. Hajim (MBA 1964)

25 Oct 2010
HBS Case

Tesco’s Stumble into the US Market

makes ideal Harvard Business School case material for teaching everything from multinational strategy to on-the-ground logistics. Marketing professor John A. Quelch recently introduced Tesco PLC: Fresh &... View Details

Keywords: by Sean Silverthorne; Retail

01 Mar 2006
News

The Real Conflict

BY PERMISSION OF JOHN DEERING AND CREATORS SYNDICATE, INC. Nowadays, mighty Wal-Mart’s headquarters in Bentonville, Arkansas, must feel less like a hotbed of retailing and more like a war room. There is a... View Details

Keywords: Pankaj Ghemawat; Ken A. Mark; Miscellaneous Store Retailers; Retail Trade

08 Feb 2010
HBS Case

Looking Behind Google’s Stand in China

announcement, little has transpired publicly; the two sides are presumably negotiating. Who are the winners and losers here? Has China been taught a lesson? Has Google been outfoxed? What can other companies learn from this collision of cultures? Harvard Business... View Details

Keywords: by Sean Silverthorne; Technology

September 2021
Comment

Commentary on ‘2019 Academic Marketing Climate Survey: Motivation, Results and Recommendations', by Jeff Galak and Barbara E. Kahn

By: John A. Deighton

This paper reflects on the conclusions of a survey by Galak and Kahn on the climate experienced by faculty of all genders and ethnicities in the marketing departments of US business schools. View Details

Keywords: Gender; Equality and Inequality; Organizational Culture

Citation

Register to Read

12 Nov 2001
Research & Ideas

The Three Components of Family Governance

children can begin to learn about the business and develop relationships with their siblings and cousins. Figure 1: Basic Governance Structures of the Family Business System Family assembly activities include learning about the business through presentations View Details

11 Feb 2008
Research & Ideas

Does Democracy Need a Marketing Manager?

Very little scholarship has been done around the subject of marketing and democracy. In fact, many believe that politics needs less marketing. Harvard Business School professor John A. Quelch and research... View Details

Keywords: by Sean Silverthorne

04 Sep 2001
Research & Ideas

Governing the Family-Run Business

these systems by clarifying family-business-ownership needs and managing the conversations needed to agree on goals, values, and policies. If you are in a family enterprise, you need to learn the basics of governance and apply the best... View Details

19 Apr 2004
Research & Ideas

Birth of the American Salesman

Walter A. Friedman's new book Birth of a Salesman chronicles the rise and development of modern sales management from the 18th century to the present day. Its fascinating cast of dynamic business figures and academic leaders includes... View Details

Keywords: by Laura Linard