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Show Results For
- All HBS Web
(1,096)
- News (269)
- Research (622)
- Events (3)
- Multimedia (2)
- Faculty Publications (366)
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- 17 Oct 2019
- Research & Ideas
‘Chick Beer’ for Women? Why Gender Marketing Repels More Than Sells
considered if the company hadn’t hyped their gender, according to a study by Harvard Business School. Why do these gender appeals alienate the very audience they aim to attract? People resist being categorized—or made to feel like they... View Details
- 06 Jul 2010
- Research & Ideas
Renewable Energy: Winds at Our Back?
When American energy entrepreneur Jim Gordon envisioned the first offshore wind farm lining the horizon a few miles off the coast of the eastern United States, he perhaps did not factor in blowback from almost every angle. Gordon's nearly 10-year battle to gain... View Details
- 18 Apr 2023
- Research & Ideas
What Happens When Banks Ditch Coal: The Impact Is 'More Than Anyone Thought'
Consumers who are eager to mitigate climate change can take many actions, such as reducing the number of airline flights they take or installing solar panels on their homes. But the planet is in a race against time, and individual action alone won’t help most countries... View Details
- 03 Jun 2013
- Research & Ideas
The Power of Rituals in Life, Death, and Business
Sake Of Science To find out whether it was possible to assuage grief by performing seemingly meaningless rituals designed by someone else, Norton and Gino conducted a laboratory study in which they induced... View Details
Keywords: by Carmen Nobel
- 29 Jan 2024
- Research & Ideas
Do Disasters Rally Support for Climate Action? It's Complicated.
Environmental disasters like wildfires can ignite awareness of climate change and boost eco-friendly politicians’ careers. But do voters perceive a tradeoff between environmental policies and local economic growth? In Brazil, home to a majority of the Amazon tropical... View Details
Keywords: by Rachel Layne
- 04 Apr 2023
- Book
Two Centuries of Business Leaders Who Took a Stand on Social Issues
While shareholders still reign supreme at many companies, a widespread shift toward more responsible business practices is driving more leaders to take a stand on social and environmental issues today, says Harvard Business School Professor Geoffrey Jones. Jones... View Details
- 21 Nov 2015
- HBS Case
HBS Cases: Stella McCartney Combines High Fashion with Environmental Values
Many people equate luxury with excess and folly. Stella McCartney is not one of those people. A lifelong vegetarian and prominent player in the green fashion movement, the designer has shown that luxury and sustainability need not be... View Details
- 06 May 2021
- HBS Case
How Four Women Made Miami More Equitable for Startups
Despite widespread investment in entrepreneurship in cities across America, venture capital-funded startups still tend to be founded by white men in Silicon Valley. In contrast, businesses led by women are... View Details
Keywords: by Carolyn DiPaolo
- May 2018
- Case
Environmental Platform LEEDership at USGBC
By: Michael W. Toffel, Timothy S. Simcoe and Aldo Sesia
By 2018, it was clear that U.S. Green Building Council (USGBC) had significantly contributed to the growth of green building and over its 25-year history had become a powerful brand in the construction sector with its Leadership in Energy and Environmental Design... View Details
Keywords: Environmental Sustainability; Standards; Business Model; Leadership; Problems and Challenges; Construction Industry; Green Technology Industry
Toffel, Michael W., Timothy S. Simcoe, and Aldo Sesia. "Environmental Platform LEEDership at USGBC." Harvard Business School Case 618-027, May 2018.
- 2013
- Book
Constructing Green: The Social Structures of Sustainability
By: Rebecca Henn and Andrew J. Hoffman
Buildings are the nation's greatest energy consumers. Forty percent of all our energy is used for heating, cooling, lighting, and powering machines and devices in buildings. And despite decades of investment in green construction technologies, residential and... View Details
Henn, Rebecca, and Andrew J. Hoffman, eds. Constructing Green: The Social Structures of Sustainability. MIT Press, 2013. (Honorable Mention for the 2014 Best Book Award, Organizations and Natural Environment Division, Academy of Management.)
- 31 Oct 2018
- What Do You Think?
What is the Function of Fear in Leadership?
leader’s role should involve reducing fear among associates to a minimum. Beatriz commented that, “quite often, team members paralyze due to fear and start delegating upward New KPIs, action plans, and strategies that don’t decipher the bad organizational habits and... View Details
Keywords: by James Heskett
- December 2018 (Revised June 2021)
- Supplement
Bulb 2017: Launch
By: John R. Wells and Benjamin Weinstock
On August 21, 2015, Amit Gudka and Hayden Wood, co-founders of Bulb Ltd. (Bulb) launched a new business to supply energy to the United Kingdom’s 27 million residential homes with a promise of 100% renewable electricity at affordable prices. By the end of March 2017,... View Details
Keywords: Green Energy; Start-up; Launch; Customer Acquisition; Customer Churn; Customer Engagement; Electricity; Resources; Growth Strategy; B-Corp; Entrepreneurial Management; Entrepreneurial Journey; Entrepreneurial Financing; Renewable Energy; Business Startups; Growth and Development Strategy; Business Model; Working Capital; Product Launch; Customers; Growth Management; Business Plan; Decision Making; United Kingdom
Wells, John R., and Benjamin Weinstock. "Bulb 2017: Launch." Harvard Business School Supplement 719-441, December 2018. (Revised June 2021.)
- 2013
- Chapter
Beyond Platinum: Making the Case for Titanium Buildings
By: Jock Herron, Amy C. Edmondson and Robert G. Eccles
Buildings are the nation's greatest energy consumers. Forty percent of all our energy is used for heating, cooling, lighting, and powering machines and devices in buildings. And despite decades of investment in green construction technologies, residential and... View Details
Keywords: Buildings and Facilities; Energy; Attitudes; Environmental Sustainability; Construction Industry; Green Technology Industry; United States
Herron, Jock, Amy C. Edmondson, and Robert G. Eccles. "Beyond Platinum: Making the Case for Titanium Buildings." Chap. 4 in Constructing Green: The Social Structures of Sustainability, by Rebecca L. Henn and Andrew J. Hoffman, 77–100. MIT Press, 2013.
- 26 Sep 2024
- HBS Case
If a Car Can Drive Itself, Can It Make Life-or-Death Decisions?
John Stuart Mill, philosophers have wrestled with the age-old questions autonomous vehicles are now raising—in new and urgent ways—for businesses and their leaders. “And by genuine ethical decisions, I mean decisions about the rights of... View Details
- 18 Mar 2013
- HBS Case
HBS Cases: LEGO
age 12. The LEGO brick played with by kids and adults around the globe came into being during Godtfred's tenure. He considered it a unique, sturdy, simple product—a system—that offered endless opportunities for creative fun, and drew up a... View Details
- December 2018 (Revised June 2021)
- Supplement
Bulb 2018: Hypergrowth
By: John R. Wells and Benjamin Weinstock
After a wild and volatile year, Bulb, a new entrant in the UK residential energy market, ended March 2018 with 329,171 properties, 1.2% of the total residential energy market). This was 150% ahead of a plan for 130,000 properties and almost ten times the size the... View Details
Keywords: Rapid Growth Stage; Green Energy; Start-up; Customer Acquisition; Customer Churn; Customer Engagement; Electricity; Resources; Growth Strategy; B-Corp; Entrepreneurial Finance; Entrepreneurial Journey; Entrepreneurial Financing; Renewable Energy; Business Startups; Growth and Development Strategy; Business Model; Working Capital; Customers; Growth Management; Finance; Decision Making; United Kingdom
Wells, John R., and Benjamin Weinstock. "Bulb 2018: Hypergrowth." Harvard Business School Supplement 719-442, December 2018. (Revised June 2021.)
- May 2009
- Article
The Empirical Impact of Intellectual Property Rights on Innovation: Puzzles and Clues
By: Josh Lerner
Economists have long seen the patent system as a crucial lever through which policymakers affect the speed and nature of innovation in the economy. It is not surprising, then, that the profound changes which have roiled the global patent system over the past 20 years... View Details
Keywords: Economy; Policy; Innovation and Invention; Intellectual Property; Rights; Business and Government Relations
Lerner, Josh. "The Empirical Impact of Intellectual Property Rights on Innovation: Puzzles and Clues." American Economic Review: Papers and Proceedings 99, no. 2 (May 2009): 343–348. (Earlier version distributed as National Bureau of Economic Research Working Paper No. 8977.)
- 17 Feb 2016
- Research & Ideas
Man vs. Machine: Which Makes Better Hires?
Some companies have begun relying more on computer-administered tests than human interviewers to find the best applicants. New research by Harvard Business School Assistant Professor Danielle Li and colleagues suggests that in this case,... View Details
- 23 May 2019
- Book
These Entrepreneurs Take a Pragmatic Approach to Solving Social Problems
In 1908, Harvard Business School’s first dean, Edwin Francis Gay, welcomed the School’s inaugural class of 59 students by saying that HBS was challenged with encouraging its students to have the “intellectual respect for business as a profession, with the social... View Details
- 05 Jul 2012
- What Do You Think?
Why Is Trust So Hard to Achieve in Management?
(Hugh Quick); and (8) management that does "not observe sanctions when trust is violated" (Tony Smale). Charles Green added that "We don't have it because we haven't taught it, learned it, practiced it." In fairness,... View Details
Keywords: by James Heskett