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      • Faculty Publications  (188)

      by Gary PisanoRemove by Gary Pisano →

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      • December 2008
      • Article

      Which Kind of Collaboration Is Right for You?

      By: Roberto Verganti and Gary P. Pisano
      Nowadays, virtually no companies innovate alone. Firms team up with a variety of partners, in a wide number of ways, to create new technologies, products, and services. But what is the best way to leverage the power of outsiders? To help executives answer that... View Details
      Keywords: Cost vs Benefits; Framework; Collaborative Innovation and Invention; Innovation and Management; Partners and Partnerships; Social and Collaborative Networks; Strategy
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      Verganti, Roberto, and Gary P. Pisano. "Which Kind of Collaboration Is Right for You?" Harvard Business Review 86, no. 12 (December 2008).
      • October 2008 (Revised February 2012)
      • Case

      Amazon Web Services

      By: Robert S. Huckman, Gary P. Pisano and Liz Kind
      Considers the development of Amazon Web Services (AWS), a division of Amazon.com, Inc., specializing in the provision of web-based storage and computing services to web developers. The case focuses on the issues facing Andy Jassy, the head of AWS, in 2008 as AWS faces... View Details
      Keywords: Price; Market Entry and Exit; Service Operations; Competition; Diversification; Retail Industry; Web Services Industry
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      Huckman, Robert S., Gary P. Pisano, and Liz Kind. "Amazon Web Services." Harvard Business School Case 609-048, October 2008. (Revised February 2012.)
      • October 2008 (Revised June 2011)
      • Case

      JetBlue Airways: Managing Growth

      By: Robert S. Huckman and Gary P. Pisano
      Considers the situation facing David Barger, President and CEO of JetBlue Airways, in May 2007 as he addresses the airline's need to slow its growth rate in the response to increasing fuel costs and the effects of major operational crisis for the airline in February... View Details
      Keywords: Growth and Development Strategy; Growth Management; Operations; Performance Capacity; Performance Efficiency; Competitive Strategy; Air Transportation Industry
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      Huckman, Robert S., and Gary P. Pisano. "JetBlue Airways: Managing Growth." Harvard Business School Case 609-046, October 2008. (Revised June 2011.)
      • October 2008
      • Background Note

      The Concept of Development Strategy

      By: Gary P. Pisano
      Keywords: Growth and Development; Strategy
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      Pisano, Gary P. "The Concept of Development Strategy." Harvard Business School Background Note 609-045, October 2008.
      • fall 2008
      • Article

      Toward a Theory of Behavioral Operations

      By: Francesca Gino and Gary P. Pisano
      Human beings are critical to the functioning of the vast majority of operating systems, influencing both the way these systems work and how they perform. Yet most formal analytical models of operations assume that the people who participate in operating systems are... View Details
      Keywords: Management Systems; Operations; Mathematical Methods; Behavior; Cognition and Thinking; Perspective; Theory
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      Gino, Francesca, and Gary P. Pisano. "Toward a Theory of Behavioral Operations." Manufacturing & Service Operations Management 10, no. 4 (fall 2008): 676–691.
      • 2008
      • Working Paper

      Collaborative Architectures for Innovation

      By: Gary P. Pisano and Roberto Verganti
      Collaborative innovation has become a hot topic in innovation today. Scholars, consultants, and the business press all urge companies seeking to boost innovative performance to become more "collaborative." Too often, however, companies fail to distinguish among the... View Details
      Keywords: Competency and Skills; Governance Controls; Collaborative Innovation and Invention; Innovation and Management; Innovation Strategy; Social and Collaborative Networks
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      Pisano, Gary P., and Roberto Verganti. "Collaborative Architectures for Innovation." Harvard Business School Working Paper, No. 08-105, June 2008.
      • February 2008 (Revised November 2008)
      • Case

      Radical Collaboration: IBM Microelectronics Joint Development Alliances

      By: Willy Shih, Gary Pisano and Andrew A. King
      IBM's "Radical Collaboration" model has been an innovative approach to meeting the challenges of the huge R&D and capital investments that are needed to stay competitive in the global semiconductor industry. This model has required a rethinking of what is proprietary,... View Details
      Keywords: Cost Management; Investment; Collaborative Innovation and Invention; Problems and Challenges; Alliances; Networks; Partners and Partnerships; Research and Development; Competitive Advantage; Semiconductor Industry
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      Shih, Willy, Gary Pisano, and Andrew A. King. "Radical Collaboration: IBM Microelectronics Joint Development Alliances." Harvard Business School Case 608-121, February 2008. (Revised November 2008.)
      • Article

      How to Capture Value from Innovation: Shaping Intellectual Property and Industry Architecture

      By: Gary P. Pisano and David J. Teece
      Capturing value from innovation requires innovators to figure out how to blunt inroads into the profit stream by imitators, customers, suppliers, and other providers of complementary products and services. In making strategic decisions around technology... View Details
      Keywords: Technological Innovation; Intellectual Property; Knowledge Management; Knowledge Sharing; Industry Structures; Standards; Commercialization; Value
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      Pisano, Gary P., and David J. Teece. "How to Capture Value from Innovation: Shaping Intellectual Property and Industry Architecture." Special Issue on Leading Through Innovation (50th Anniversary Issue). California Management Review 50, no. 1 (Fall 2007): 278–296.
      • 2007
      • Working Paper

      How to Capture Value from Innovation: Shaping Intellectual Property and Industry Architecture

      By: Gary P. Pisano and David J. Teece
      In making strategic decisions about how to capture value from innovation, managers often look at two critical domains—the intellectual property environment and the architecture of the industry—as beyond their control. Yet, the intellectual property environment and the... View Details
      Keywords: Innovation and Management; Intellectual Property; Industry Structures; Value
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      Pisano, Gary P., and David J. Teece. "How to Capture Value from Innovation: Shaping Intellectual Property and Industry Architecture." Harvard Business School Working Paper, No. 08-023, September 2007.
      • August 2007 (Revised June 2010)
      • Case

      JetBlue Airways: Valentine's Day 2007 (A)

      By: Robert S. Huckman, Gary P. Pisano and Virginia Fuller
      Describes an operational crisis for JetBlue Airways during an ice storm in the eastern United States in February 2007 and chronicles the airline's immediate response. Provides detail concerning the history of the airline from its founding in 1999 through the February... View Details
      Keywords: Customer Relationship Management; Crisis Management; Growth Management; Management Teams; Service Delivery; Air Transportation Industry; Eastern United States
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      Huckman, Robert S., Gary P. Pisano, and Virginia Fuller. "JetBlue Airways: Valentine's Day 2007 (A)." Harvard Business School Case 608-001, August 2007. (Revised June 2010.)
      • 2007
      • Working Paper

      Toward a Theory of Behavioral Operations

      By: Francesca Gino and Gary Pisano
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      Gino, Francesca, and Gary Pisano. "Toward a Theory of Behavioral Operations." Harvard Business School Working Paper, No. 07-096, May 2007.
      • February 2007 (Revised April 2010)
      • Case

      Wyeth Pharmaceuticals: Spurring Scientific Creativity with Metrics

      By: Robert S. Huckman, Gary P. Pisano and Mark Rennella
      Describes the reorganization of the drug discovery organization at Wyeth Pharmaceuticals and focuses on the decisions to: (1) centralize decision-making within drug discovery and (2) institute numerical metrics--jointly affecting all R&D scientists--for the progression... View Details
      Keywords: Decision Making; Measurement and Metrics; Business Processes; Organizational Structure; Research and Development; Science-Based Business; Creativity; Pharmaceutical Industry
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      Huckman, Robert S., Gary P. Pisano, and Mark Rennella. "Wyeth Pharmaceuticals: Spurring Scientific Creativity with Metrics." Harvard Business School Case 607-008, February 2007. (Revised April 2010.)
      • November 2006
      • Teaching Note

      Teradyne Corporation: The Jaguar Project (TN)

      By: Francesca Gino and Gary P. Pisano
      Keywords: Projects
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      Gino, Francesca, and Gary P. Pisano. "Teradyne Corporation: The Jaguar Project (TN)." Harvard Business School Teaching Note 607-045, November 2006.
      • November 2006 (Revised December 2020)
      • Teaching Note

      Ducati Corse: The Making of a Grand Prix Motorcycle

      By: Francesca Gino and Gary P. Pisano
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      Gino, Francesca, and Gary P. Pisano. "Ducati Corse: The Making of a Grand Prix Motorcycle." Harvard Business School Teaching Note 607-044, November 2006. (Revised December 2020.)
      • 2006
      • Book

      Science Business: The Promise, the Reality, and the Future of Biotech

      By: Gary P. Pisano
      Why has the biotechnology industry failed to perform up to expectations—despite all its promise? In Science Business, Gary P. Pisano answers this question by providing an incisive critique of the industry. Pisano not only reveals the underlying causes of... View Details
      Keywords: Science; Business Ventures; Biotechnology Industry
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      Pisano, Gary P. Science Business: The Promise, the Reality, and the Future of Biotech. Boston: Harvard Business School Press, 2006.
      • October 2006
      • Article

      Can Science be a Business?

      By: Gary P. Pisano
      Keywords: Science; Business Ventures
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      Pisano, Gary P. "Can Science be a Business?" Harvard Business Review 84, no. 10 (October 2006).
      • October 2006
      • Article

      Profiting from Innovation and the Intellectual Property Revolution

      By: Gary Pisano
      Keywords: Profit; Innovation and Invention; Intellectual Property
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      Pisano, Gary. "Profiting from Innovation and the Intellectual Property Revolution." Commemorating the 20th Anniversary of the publication of David Teece's article, "Profiting from Innovation", in Research Policy Research Policy 35, no. 8 (October 2006): 1122–1130.
      • August 2006
      • Case

      Dreyer's Slow Churned(TM) Ice Cream

      By: Noel H. Watson, Steven C. Wheelwright and Brian DeLacey
      Examines capacity forecasting and planning in a complex new product introduction scenario. The introduction at Dreyer's, a large dairy snack manufacturer, involves not only a new product but a new manufacturing process and product package, thus implying a significant... View Details
      Keywords: Advertising; Forecasting and Prediction; Growth and Development Strategy; Brands and Branding; Product Launch; Product Development; Planning; Food and Beverage Industry; United States
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      Watson, Noel H., Steven C. Wheelwright, and Brian DeLacey. "Dreyer's Slow Churned(TM) Ice Cream." Harvard Business School Case 607-018, August 2006.
      • June 2006
      • Teaching Note

      Vertex Pharmaceuticals: R&D Portfolio Management (A), (B), and (C) (TN)

      By: Francesca Gino and Gary P. Pisano
      Keywords: Investment Portfolio; Research and Development; Pharmaceutical Industry
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      Gino, Francesca, and Gary P. Pisano. "Vertex Pharmaceuticals: R&D Portfolio Management (A), (B), and (C) (TN)." Harvard Business School Teaching Note 606-145, June 2006.
      • April 2006
      • Supplement

      Vertex Pharmaceuticals: R&D Portfolio Management (B)

      By: Francesca Gino and Gary P. Pisano
      Keywords: Pharmaceutical Industry
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      Gino, Francesca, and Gary P. Pisano. "Vertex Pharmaceuticals: R&D Portfolio Management (B)." Harvard Business School Supplement 606-116, April 2006.
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